Sanitary Protection in Vietnam

  • ID: 228605
  • Report
  • Region: Vietnam
  • 17 pages
  • Euromonitor International
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In 2017, despite per capita usage of sanitary protection in Vietnam being higher than the Asia Pacific average, sales continued to record positive growth in both volume and value terms, attributed to players’ continuous marketing efforts. The top two brands, Kotex and Diana, constantly update their local websites with useful information to raise customer awareness. Other marketing activities such as social media advertisements, TV commercials and outdoor billboards also contribute to constantly...

The publisher's Sanitary Protection in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Sanitary Protection In Venezuela

Headlines

Prospects

Operating Difficulties In The Country Affect Per Capita Consumption
Poor Quality Of New Brands Of Sanitary Towels Affects Women's Health
Light Adult Incontinence Products Attempt To Meet Demand For Sanitary Protection
Competitive Landscape
Johnson & Johnson De Venezuela Leads Sanitary Protection
Private Label Potential Hampered By Business Environment
New Product Development Lacking

Category Data
Table 1 Retail Sales Of Sanitary Protection By Category: Value 2012-2017
Table 2 Retail Sales Of Sanitary Protection By Category: % Value Growth 2012-2017
Table 3 Nbo Company Shares Of Retail Sanitary Protection: % Value 2013-2017
Table 4 Lbn Brand Shares Of Retail Sanitary Protection: % Value 2014-2017
Table 5 Forecast Retail Sales Of Sanitary Protection By Category: Value 2017-2022
Table 6 Forecast Retail Sales Of Sanitary Protection By Category: % Value Growth 2017-2022
Executive Summary
Raw Material Shortages Approach Their Highest Levels
New Companies Gain Ground Due To Supply Failures Of Big Players
Local Manufacturers Dominate Tissue And Hygiene In An Environment Of Scarcity
Drugstores/Parapharmacies Lead Retail Distribution
Tissue And Hygiene Market Expected To Continue To Shrink

Market Indicators
Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population By Age 2012-2017
Table 10 Total Population By Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population By Age 2017-2022
Table 14 Forecast Total Population By Age 2017-2022
Table 15 Forecast Households 2017-2022

Market Data
Table 16 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 17 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 18 Nbo Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 19 Lbn Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 20 Penetration Of Private Label In Retail Tissue And Hygiene By Category: % Value 2012-2017
Table 21 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 22 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2017
Table 23 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 24 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
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