+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Surface Care in Germany

  • ID: 228617
  • Report
  • February 2020
  • Region: Germany
  • 5 pages
  • Euromonitor International
1 of 2
Surface care in Germany is influenced by the growing consumer demand for convenient and time-saving products, with an increasing number of people lacking spare time due to their busy working lives. Convenient products which shorten the cleaning time while still providing satisfactory results were in great demand in 2019, and sales witnessed slight current value growth due to the higher pricing of these products.

The Surface Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
  • Surface Care in Germany
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Convenient and time-saving surface cleaners continue to drive sales
  • Sustainability continues to influence surface care sales
  • Kitchen cleaners maintains strong growth
  • Competitive Landscape
  • Procter & Gamble leads surface care thanks to its Swiffer brand
  • Private label continues to lead home care wipes and floor cleaning systems
  • Innovation and new product development remain key in attracting consumers
  • Category Data
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
  • Table 9 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Slow recovery in 2019: Innovation and efficiency are the main growth drivers
  • Cleaning is no longer a hassle: Germans enjoy their cleaning chores
  • Henkel AG & Co KGaA leads and grows stronger in 2019
  • Home care is becoming more natural and eco-friendlier
  • Forecast period performance of home care will remain limited
  • Market Indicators
  • Table 11 Households 2014-2019
  • Market Data
  • Table 12 Sales of Home Care by Category: Value 2014-2019
  • Table 13 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 15 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 17 Distribution of Home Care by Format: % Value 2014-2019
  • Table 18 Distribution of Home Care by Format and Category: % Value 2019
  • Table 19 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll