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Surface Care in South Korea

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    Report

  • 20 Pages
  • February 2024
  • Region: South Korea
  • Euromonitor International
  • ID: 228630
Surface care recorded double-digit current value growth in 2023, driven by two main factors. One significant contributor is the heightened emphasis on hygiene standards in the post-pandemic era. As individuals and businesses prioritise cleanliness and sanitation, demand for surface care products has risen to ensure a safe and hygienic environment. Bathroom cleaner holds the largest value share in surface care, with impressive growth rates bolstering growth in surface care overall.

The Surface Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SURFACE CARE IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Surface care registers double-digit value growth
  • Time-saving innovations in surface care
  • LG Household & Health Care's Homestar maintains its leading position
PROSPECTS AND OPPORTUNITIES
  • Manufacturers prioritise specialisation over multi-purpose products
  • Landscape sees an increasing number of small players
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2018-2023
  • Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Surface Care: % Value 2019-2023
  • Table 6 LBN Brand Shares of Surface Care: % Value 2020-2023
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
  • Table 9 Forecast Sales of Surface Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 11 Households 2018-2023
MARKET DATA
  • Table 12 Sales of Home Care by Category: Value 2018-2023
  • Table 13 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 15 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 17 Distribution of Home Care by Format: % Value 2018-2023
  • Table 18 Distribution of Home Care by Format and Category: % Value 2023
  • Table 19 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources