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Dietary Supplements in Australia

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    Report

  • 27 Pages
  • November 2022
  • Region: Australia
  • Euromonitor International
  • ID: 228682
Sales of dietary supplements continue to be supported by demand for immunity support. After two years of significantly low rates of influenza in Australia, there has been a resurgence in 2022 due to an easing of restrictions and greater contact with others, encouraging consumers to search for products that can help strengthen their immune systems.

The Dietary Supplements in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DIETARY SUPPLEMENTS IN AUSTRALIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Immunity support and a focus on indigenous ingredients help drive further growth of dietary supplements in 2022
  • Increasingly diverse approach to health offers both opportunities and competition
  • New regulations likely to hinder marketing efforts
PROSPECTS AND OPPORTUNITIES
  • Greater demand for sustainable products and packaging offers opportunities
  • Dietary supplements with beauty positioning set to gain further momentum
  • Increasing competition from functional/fortified foods
CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN AUSTRALIA

EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
  • Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2021-2022
DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 2 Research Sources