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Dietary Supplements in Portugal

  • ID: 228683
  • Report
  • October 2019
  • Region: Portugal
  • 21 pages
  • Euromonitor International
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Portuguese consumers are becoming increasingly aware of the health issues related to their diet and more informed about what their body needs and what is a balanced and nutritious diet. This is having a negative impact on many areas of dietary supplements as consumers believe that if they have an adapted diet, they do not need these products. As a result, some consumers no longer see the added value of dietary supplements.

The author's Dietary Supplements in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Dietary Supplements in Portugal

List of Contents and Tables
Headlines
Prospects
Improving Diets Makes Locals Question the Added Value of Dietary Supplements
Understanding and Familiarity Key To Growth
Changing Distribution Landscape As Consumers Balance Value, Convenience and Service
Competitive Landscape
Dietimport Leads A Fragmented Category Thanks To Wide Range and Strong Distribution
Advertising and Marketing Helps Larger Players To Succeed
Innovative New Product Could Help To Control Diabetes
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Executive Summary
Consumer Health Benefits From Growing Focus on Health and Wellness and Willingness To Self-medicate
Busy, Urban Lifestyles Driving Demand for Effective OTC Medication
GlaxoSmithKline and Pfizer Combine Businesses To Become Consumer Health Powerhouse
Chemists/pharmacies Remains Leading Retail Channel Due To Strong Consumer Trust
Consumer Health Set for New Challenges and Opportunities Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Definitions
Sources
Summary 1 Research Sources
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