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Microwaves in Saudi Arabia

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    Report

  • 25 Pages
  • January 2026
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 2306134
Microwaves in Saudi Arabia demonstrated robust retail volume growth of 5% in 2025, driven by rising urbanisation, smaller household sizes, and increasing demand for compact, multifunctional appliances with advanced features. The growing median disposable income per household and the increasing urban population contributed to growth. Growth is anticipated to continue in the forecast period, with a retail volume CAGR of 2%.

This Microwaves in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Microwaves market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Urbanisation and multifunctional appliances drive robust growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Solid growth due to urbanisation and economic factors; freestanding microwaves dominates
  • Convenience and customisation are important in the purchasing decision
  • CHART 2 LG Launches NeoChef 32?L Microwave with Saudi Cuisine Auto-Cook Presets
WHAT’S NEXT?
  • Compact, multifunctional, convenient models with advanced features set to drive growth
  • Built-in microwaves expected to lead growth with premium features
  • E-commerce and digital marketing will drive sales and brand loyalty
  • CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
  • Samsung and LG maintain lead through innovation and localisation
  • Emerging players reshape the competitive dynamics through localisation and affordability
CHANNELS
  • Appliances and electronics specialists drives offline sales
  • Retail e-commerce gains traction for cheaper models and quick replacement purchases
  • Emerging concepts reshape the retail landscape
PRODUCTS
  • Smart and AI-powered microwaves drive growth for premium products
  • Compact multifunctional microwaves appeal to urban households
COUNTRY REPORTS
  • CHART 4 Key Trends 2025
  • CHART 5 LG Launches AI-Powered Washing Machines with Arabic Language Support in Saudi Arabia
  • CHART 6 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 7 Analyst Insight
  • CHART 8 Midea Group Launches DTC E-Commerce Platform for Personalised Appliances
  • CHART 9 LG Partners with Retailers to Launch AI-Enabled, Energy-Efficient Home Appliances
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Saudi Arabia 2025
  • CHART 12 Key Insights on Consumers in Saudi Arabia 2025
  • CHART 13 Consumer Landscape in Saudi Arabia 2025
CONSUMER APPLIANCES IN SAUDI ARABIA
EXECUTIVE SUMMARY
  • Consumer appliances thrives, driven by Vision 2030 and demand for smart products
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Strong demand driven by economic growth and Vision 2030
  • Air conditioners grows rapidly from an already high base in 2025
  • Smart integration drives growth for consumer appliances
WHAT’S NEXT?
  • Sustainability expected to drive continued growth
  • Air conditioners to remain dominant in value terms, while air purifiers shows growth potential
  • Smart technology expected to shape business strategies
COMPETITIVE LANDSCAPE
  • Players in small appliances maintain their leading positions overall
  • Emerging players and strategic moves shape the industry
CHANNELS
  • Offline retail dominates due to in-store expertise and product comparison
  • Retail e-commerce drives sales of small appliances with competitive pricing
  • Experiential retail and DTC concepts reshape the retail landscape
PRODUCTS
  • Energy-efficient appliances drive premiumisation
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources