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Home Laundry Appliances in Saudi Arabia

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    Report

  • 27 Pages
  • January 2026
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 2306136
Home laundry appliances in Saudi Arabia demonstrated value resilience in 2025. Although retail volumes declined, retail value sales continued to see growth, due to stabilising inflation and increasing disposable incomes, particularly among urban households.

This Home Laundry Appliances in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Laundry Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Home laundry appliances sees value growth amidst volume dip
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Value growth in a stable economic environment with rising incomes and urbanisation
  • Automatic washing machines dominates home laundry appliances
  • Energy efficiency contributes to value growth, featuring in new launches
  • CHART 2 LG Introduces AI-Powered WashTower Combo with Heat-Pump and Inverter Technology
WHAT’S NEXT?
  • Smart and energy-efficient appliances set to drive growth in the future
  • CHART 3 Analyst Insight
  • Automatic washing machines set to extend its dominance
  • Direct-to-consumer sales and e-commerce to reshape the retail landscape
COMPETITIVE LANDSCAPE
  • Concentration in the competitive landscape and leadership stability
  • The ascent of smart, energy-efficient, and large capacity appliances
CHANNELS
  • Offline retail continues to dominate, as consumers value testing products, and expert advice
  • Retail e-commerce remains a notable retail channel
  • Direct-to-consumer is increasingly significant, as demonstrated by Samsung launch
  • CHART 4 Samsung Expands Direct-to-Consumer Laundry Channel with Official Online Store Launch
  • Emerging retail concepts to watch in 2026
PRODUCTS
  • AI-powered laundry appliances boost energy efficiency and convenience
  • CHART 5 Samsung Launches AI EcoBubble Washing Machine with Arabic SmartThings Integration
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 LG Launches AI-Powered Washing Machines with Arabic Language Support in Saudi Arabia
  • CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 9 Analyst Insight
  • CHART 10 Midea Group Launches DTC E-Commerce Platform for Personalised Appliances
  • CHART 11 LG Partners with Retailers to Launch AI-Enabled, Energy-Efficient Home Appliances
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in Saudi Arabia 2025
  • CHART 14 Key Insights on Consumers in Saudi Arabia 2025
  • CHART 15 Consumer Landscape in Saudi Arabia 2025
CONSUMER APPLIANCES IN SAUDI ARABIA
EXECUTIVE SUMMARY
  • Consumer appliances thrives, driven by Vision 2030 and demand for smart products
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Strong demand driven by economic growth and Vision 2030
  • Air conditioners grows rapidly from an already high base in 2025
  • Smart integration drives growth for consumer appliances
WHAT’S NEXT?
  • Sustainability expected to drive continued growth
  • Air conditioners to remain dominant in value terms, while air purifiers shows growth potential
  • Smart technology expected to shape business strategies
COMPETITIVE LANDSCAPE
  • Players in small appliances maintain their leading positions overall
  • Emerging players and strategic moves shape the industry
CHANNELS
  • Offline retail dominates due to in-store expertise and product comparison
  • Retail e-commerce drives sales of small appliances with competitive pricing
  • Experiential retail and DTC concepts reshape the retail landscape
PRODUCTS
  • Energy-efficient appliances drive premiumisation
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources