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Consumer Electronics in Morocco

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    Report

  • 72 Pages
  • August 2022
  • Region: Morocco
  • Euromonitor International
  • ID: 2306153
Overall, consumers electronics are expected to register moderate volume growth in 2022 and higher current value growth, as inflations starts creeping up. Inflation is increasing due to the war in Ukraine, which is pushing up energy prices, and there is also continuing global supply constraints of key components of consumer electronics and this is also pushing up prices.

The Consumer Electronics in Morocco report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER ELECTRONICS IN MOROCCO
EXECUTIVE SUMMARY
  • Consumer electronics in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
  • Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Players offer promotions to support volume sales
  • Competitive landscape remains unchanged
  • Tablets on downward trend
PROSPECTS AND OPPORTUNITIES
  • Marginal volume growth over forecast period
  • Growth of gaming niche
  • Arrival of 5G could dampen volume sales
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
  • Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
  • Table 16 Sales of Computers by Category: Business Volume 2017-2022
  • Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
  • Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
IN-CAR ENTERTAINMENT IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Further volume decline in 2022
  • Cars increasingly have in-built systems
  • Free navigation apps hamper sales of in-car navigation systems
PROSPECTS AND OPPORTUNITIES
  • Negative outlook over forecast period
  • Chinese brands gain volume share
  • Morocco’s booming car manufacturing industry does not bode well for in-car entertainment
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
  • Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
HOME AUDIO AND CINEMA IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Slight increase in volume sales in 2022
  • Sony consolidates lead in largely static competitive environment
  • Hi-Fi systems dominate segment
PROSPECTS AND OPPORTUNITIES
  • Minimal volume growth over forecast period
  • Hi-Fi systems appeal to low- and middle-income consumers
  • Uncertain economic outlook dampens volume sales
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
HOME VIDEO IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • TVs performs strongly in 2022
  • TVs only growing segment in 2022
  • Samsung makes share gains
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for televisions over forecast period
  • Growth for OLED TVs as prices fall
  • New content delivery options to make video players redundant
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2017-2022
  • Table 54 Sales of Home Video by Category: Value 2017-2022
  • Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
  • Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
  • Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
  • Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
  • Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
  • Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
  • Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
IMAGING DEVICES IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Steep volume decline in 2022
  • Canon holds on to lead due to wide portfolio across different price points
  • Digital cameras fare better than digital camcorders
PROSPECTS AND OPPORTUNITIES
  • Bleak outlook over forecast period
  • Lifting of restrictions offers some opportunities for digital camcorders
  • Uncertain economic outlook dampens volume sales
CATEGORY DATA
  • Table 112 Sales of Imaging Devices by Category: Volume 2017-2022
  • Table 113 Sales of Imaging Devices by Category: Value 2017-2022
  • Table 114 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
  • Table 115 Sales of Imaging Devices by Category: % Value Growth 2017-2022
  • Table 116 NBO Company Shares of Imaging Devices: % Volume 2018-2022
  • Table 117 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
  • Table 118 Distribution of Imaging Devices by Channel: % Volume 2017-2022
  • Table 119 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
  • Table 120 Forecast Sales of Imaging Devices by Category: Value 2022-2027
  • Table 121 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
  • Table 122 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
PORTABLE PLAYERS IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Continued volume decline for portable media players
  • Growth for wireless speakers
  • Manufacturers’ strength in wireless speakers key to performance
PROSPECTS AND OPPORTUNITIES
  • Portable media players continue downward decline
  • Continued but slowing growth for wireless speakers
  • Uncertain economic outlook dampens volume sales
CATEGORY DATA
  • Table 66 Sales of Portable Players by Category: Volume 2017-2022
  • Table 67 Sales of Portable Players by Category: Value 2017-2022
  • Table 68 Sales of Portable Players by Category: % Volume Growth 2017-2022
  • Table 69 Sales of Portable Players by Category: % Value Growth 2017-2022
  • Table 70 NBO Company Shares of Portable Players: % Volume 2018-2022
  • Table 71 LBN Brand Shares of Portable Players: % Volume 2019-2022
  • Table 72 Distribution of Portable Players by Channel: % Volume 2017-2022
  • Table 73 Forecast Sales of Portable Players by Category: Volume 2022-2027
  • Table 74 Forecast Sales of Portable Players by Category: Value 2022-2027
  • Table 75 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
  • Table 76 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
MOBILE PHONES IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Healthy volume and current value growth in 2022
  • Leaders experience share erosion as Chinese competitors gain traction
  • Increasing demand for bigger screens
PROSPECTS AND OPPORTUNITIES
  • Smartphones will benefit from widening demand for internet access
  • Uncertain economic outlook dampens volume demand
  • Population growth and increased social media use stimulate sales of smartphones
CATEGORY DATA
  • Table 77 Sales of Mobile Phones by Category: Volume 2017-2022
  • Table 78 Sales of Mobile Phones by Category: Value 2017-2022
  • Table 79 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
  • Table 80 Sales of Mobile Phones by Category: % Value Growth 2017-2022
  • Table 81 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
  • Table 82 NBO Company Shares of Mobile Phones: % Volume 2018-2022
  • Table 83 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
  • Table 84 Distribution of Mobile Phones by Channel: % Volume 2017-2022
  • Table 85 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
  • Table 86 Forecast Sales of Mobile Phones by Category: Value 2022-2027
  • Table 87 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
  • Table 88 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
  • Table 89 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
WEARABLE ELECTRONICS IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Further volume growth in 2022
  • Limited consumer base
  • Apple maintains lead
PROSPECTS AND OPPORTUNITIES
  • Ongoing shift towards smart wearables
  • Cheaper Chinese products gain ground among cash-strapped consumers, though Apple retains its lead
  • Rising health consciousness bodes well for wearable electronics
CATEGORY DATA
  • Table 90 Sales of Wearable Electronics by Category: Volume 2017-2022
  • Table 91 Sales of Wearable Electronics by Category: Value 2017-2022
  • Table 92 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
  • Table 93 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
  • Table 94 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
  • Table 95 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
  • Table 96 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
  • Table 97 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
  • Table 98 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
  • Table 99 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
  • Table 100 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
HEADPHONES IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • TWS earbuds drives volume sales in headphones in 2022
  • Apple continues to lead but landscape becomes more fragmented
  • Rapidly changing technology means headphones needs to be upgraded frequently
PROSPECTS AND OPPORTUNITIES
  • Healthy volume growth over forecast period
  • Further shift away from wireless earphones
  • Affordable brands gaining volume share
CATEGORY DATA
  • Table 101 Sales of Headphones by Category: Volume 2017-2022
  • Table 102 Sales of Headphones by Category: Value 2017-2022
  • Table 103 Sales of Headphones by Category: % Volume Growth 2017-2022
  • Table 104 Sales of Headphones by Category: % Value Growth 2017-2022
  • Table 105 NBO Company Shares of Headphones: % Volume 2018-2022
  • Table 106 LBN Brand Shares of Headphones: % Volume 2019-2022
  • Table 107 Distribution of Headphones by Channel: % Volume 2017-2022
  • Table 108 Forecast Sales of Headphones by Category: Volume 2022-2027
  • Table 109 Forecast Sales of Headphones by Category: Value 2022-2027
  • Table 110 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
  • Table 111 Forecast Sales of Headphones by Category: % Value Growth 2022-2027