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Soft Drinks in Bulgaria

  • ID: 2306154
  • Report
  • Region: Bulgaria
  • 77 pages
  • Euromonitor International
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Consumer spending on food and beverages in Bulgaria continued to rise steadily in 2018 despite rising inflation and the increasing cost of living. The ongoing migration of the working population to the main cities helped support demand for soft drinks. Consumption, however, remained uneven due to extreme socio-demographic dynamics in Bulgaria.

The Soft Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN BULGARIA

List of Contents and Tables
Executive Summary
Stable Performance From Soft Drinks in 2018 Despite First Signs of An Economic Slowdown
Soft Drinks Benefits From A Healthy Tourist Industry in Bulgaria
Multinational Expansion in Bottled Water Continues
More Premium-positioned Soft Drinks Gain Ground
Health and Wellness Trend Encourages Manufacturers To Reduce Sugar Content
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 33 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Appendix
Fountain Sales in Bulgaria
Trends
Sources
Summary 1 Research Sources
Headlines
Prospects
Bottled Water Continues To Record Strong Growth
Unfavourable Demographic Trends Offset by Poor Quality Tap Water in Many Regions
Corporate Social Responsibility Initiatives Becoming Increasingly Important
Competitive Landscape
Coca-Cola Hbc Bulgaria Enters Spring Water
Popularity of SpA Tourism Destinations Boosts Brand Awareness
Strong Growth of Tourism Industry Benefits Premium French and Italian Bottled Water Brands
Category Data
Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Legacy Brands and Nostalgia Trend Help Sustain Demand for Cola Carbonates
Demographic Trends Shape Flavour Development in Carbonates
Health and Wellness Trend To Transform Carbonates
Competitive Landscape
Coca-Cola Hbc Focuses on Next Generation Products
Pepsico's "back To the Future" Marketing
Low Price Is Not Enough
Category Data
Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 54 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 55 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 65 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 66 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
Nostalgia Factor and Health and Wellness Trend Help Support Sales of Liquid Concentrates
Powder Concentrates Being Challenged by Juice Drinks
Sports Powder Concentrates Attract More Attention
Competitive Landscape
Organic Options To Breathe New Life Into Liquid Concentrates
Divika A Local Success Story
Kendy Remains the Undisputed Leader in Powder Concentrates
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 69 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 71 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 72 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 79 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 80 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 83 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 84 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Notable Premiumisation Being Seen in Juice
Juice Drinks Dominate Sales
Smoothies Seen As A Trendy and Ready To Go Drink
Competitive Landscape
Not From Concentrate Juice Provides An Opportunity for Local Players and Innovative Start-ups
Premiumisation Remains A Focus for Both Coca-Cola and Rauch Fruchtsäfte
Pfanner Gains Ground in Lower-priced Categories Like Juice Drinks and Nectars
Category Data
Table 85 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 86 Off-trade Sales of Juice by Category: Value 2013-2018
Table 87 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 88 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 89 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 90 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 91 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 92 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 93 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 94 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 95 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 96 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 97 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 98 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 99 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Growth Driven by Hectic Lifestyles
Rtd Coffee Increasingly Preferred As An Alternative To Hot Coffee
Globalisation Trends To Support Interest in Rtd Coffee Over the Long Term
Competitive Landscape
Multinational Companies Dominate the Competitive Landscape
Rauch Fruchtsäfte the Best Performing Company in 2018
Category Data
Table 100 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 101 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 102 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 103 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 104 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 105 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 108 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 109 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 110 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 111 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Headlines
Prospects
Rtd Tea Growth Heavily Reliant on Brand Recognition
Competition From Other Products Serves To Limit the Growth of Rtd Tea
Rtd Tea To Be Increasingly Associated With the Health and Wellness Trend
Competitive Landscape
Coca-Cola Hbc Bulgaria Introduces Fuze Tea
San Benedetto Continues To Grow
Forecourt Retailers An Increasingly Important Distribution Channel
Category Data
Table 112 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 113 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 114 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 115 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 116 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
the Fastest Growing Category in Soft Drinks
Weaker Segmentation in the Economy Price Band
Future Category Growth To Be Driven by the Health and Wellness Trend
Competitive Landscape
Hell Energy Drink Bulgaria the Best Performing Company in 2018
Sales of Black Energy Drinks Supported by the Distribution Prowess of Amperel
Amway Bulgaria Ventures Into the Upper Premium Segment
Category Data
Table 125 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 126 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 127 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 128 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 129 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 130 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 131 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 132 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 133 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 134 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 135 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 136 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
Quest for Convenience Shapes Packaging Trends in Sports Drinks
Consumer Confusion Between Sports Drinks and Functional Bottled Water
Digitalisation Trends To Shape Demand
Competitive Landscape
Sports Drinks Becoming Increasingly Fragmented
Modern Grocery Retailers Gain Share
Category Data
Table 137 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 138 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 139 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 140 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 141 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 142 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 143 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 145 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 146 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 147 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 148 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Prospects
Note: Product cover images may vary from those shown
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