Soft Drinks in Bulgaria

  • ID: 2306154
  • Report
  • Region: Bulgaria
  • 74 pages
  • Euromonitor International
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Continuous economic stability and healthy GDP growth in Bulgaria positively impacted soft drinks’ sales in 2017. The health and wellness trend coupled with a consumer preference for more quality products stimulated stronger value growth. A hot and prolonged summer season benefitted cold beverages’ consumption, especially bottled water. Dynamic urban lifestyles gave rise to single serve and smaller packaging suitable for on-the-go consumption.

The Soft Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN BULGARIA

List of Contents and Tables
  • Executive Summary
  • Soft Drinks' Stable Performance
  • Urban Consumers Drive Trends
"thirsty" for Growth
  • Companies Targeting Younger Consumers
  • Quality and Value for Money Increasingly Important
  • Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Appendix
  • Fountain Sales in Bulgaria
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Growing Water-drinking Culture
  • Customisation Trends and Deeper Price Segmentation
  • Smaller Categories Grow Faster
  • Competitive Landscape
  • Mergers and Acquisition Activity in 2017
  • Private Label To Further Grow Its Presence in Bottled Water
  • Legal Changes in Bottled Water Regulation Bring Future Ambiguity
  • Category Data
  • Table 32 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 33 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Value Increase in Carbonates
  • On-trade Performance Challenged by Freshly-made Lemonade
  • Carbonates To Sustain Dominant Position in Soft Drinks
  • Competitive Landscape
  • Coca-Cola Wins Sales Via Targeted Marketing Campaigns
  • 2017 A Milestone Year for Quadrant Beverages
  • Economy Brand Owners in Search of Authenticity
  • Category Data
  • Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 48 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 49 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Headlines
  • Prospects
  • Turning Liquid Concentrates Challenges Into Growth Opportunities
  • Reinventing Powder Concentrates
  • Competitive Landscape
  • Vitanea Ood Brands
  • Kendy Eood
  • Category Data
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 66 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  • Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  • Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
  • Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
  • Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • 100% Reconstitute Juice Challenged by Other Juice Categories
  • Consumers Increasingly Turn To Quality and Added-value Products
  • Positive Outlook for Juice Drinks and Nectars
  • Competitive Landscape
  • Divika Ood Expands the Niche of 100% Not From Concentrate Juice
  • Tymbark Bulgaria Eood Records the Fastest Growth
  • Private Label Goes "healthy"
  • Category Data
  • Table 80 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 81 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 83 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 84 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
  • Table 85 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
  • Table 86 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
  • Table 87 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 89 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 90 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 92 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Strong Coffee Culture Limits Growth Potential of Rtd Coffee
  • Rtd Coffee Is Niche and Premium
  • Rtd Coffee On-the-go
  • Competitive Landscape
  • Rauch Fruchtsäfte GmbH & Co Og Remains the Leader
  • Illy Rtd Coffee Is the Fastest-growing Brand
  • Category Data
  • Table 95 Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 96 Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 97 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 98 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
  • Table 99 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
  • Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
  • Table 101 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
  • Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
  • Table 103 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 104 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 105 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 106 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Reinventing Rtd Tea
  • Category "on the Move"
  • Rtd Tea Favoured by Children
  • Competitive Landscape
  • Lipton Might Get More Attention
  • Growth of San Benedetto
  • Hell Energy Drink Bulgaria Eood Enters Rtd Tea With Xixo
  • Category Data
  • Table 107 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 108 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 109 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 110 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 111 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 112 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 113 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 114 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 115 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Young Consumers Drive Energy Drinks' Consumption
  • Consumers Increasingly Interested in Healthy Variations
  • Further Price Segmentation Within the Economy Space
  • Competitive Landscape
  • Strong Growth of Hell
  • Private Label Penetration
  • Sarantis Bulgaria Enters Energy Drinks
  • Category Data
  • Table 120 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 121 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 122 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 123 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 124 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 126 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 128 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 129 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 130 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 131 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Sports and Fitness Culture Boosts Sales of Sports Drinks
  • Popularity of Dietary Supplements Benefits Awareness of Sports Drinks
  • Powder Format Potential in Sports Drinks
  • Competitive Landscape
  • Trendsetting Role of Isostar in Product Labelling
  • Axxon Bulgaria Ood's Expansion in Sports Drinks
  • Category Data
  • Table 132 Off-trade Sales of Sports Drinks: Volume 2012-2017
  • Table 133 Off-trade Sales of Sports Drinks: Value 2012-2017
  • Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
  • Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
  • Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
  • Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
  • Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
  • Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
  • Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Prospects
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