+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Video Games in Ukraine

  • PDF Icon

    Report

  • 26 Pages
  • July 2025
  • Region: Ukraine
  • Euromonitor International
  • ID: 2306212
In 2024, video games saw dynamic value growth in Ukraine, with increases for both hardware and software, largely due to greater consumer engagement and the launch of several high-profile games. Mobile games and Ukrainian-developed titles were key growth areas. Other trends included the increased popularity of e-commerce and digital video games software. Video games has a moderately concentrated competitive landscape, with the top five companies accounting for more than half of value sales.

The Video Games in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • New launches and higher consumer engagement drive dynamic growth
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Video games software drives growth, boosted by smartphones and increased engagement
  • Greater recognition for video games developed in Ukraine
  • CHART 2 Ukrainian Developed Titles Receives Global Recognition with S.T.A.L.K.E.R 2 Video Game
  • Rising importance of subscription services as consumers value access to vast games libraries
  • Boosteroid partners Microsoft and Mercedes-Benz as cloud gaming gains traction
  • Fashion brands partner with games developers for in-game apparel and merchandise
  • WHAT’S NEXT?
  • Video games hardware set to see the fastest expansion during the forecast period
  • The highest sales will still be accounted for by video games software
  • Kidult trend anticipated to drive growth
  • CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
  • Sony maintains its lead, while Microsoft maintains its rising trend
  • Local developers GSC Game World and Room 8 Group expand their capabilities
  • S.T.A.L.K.E.R. 2 drives demand for hardware and reflects national identity
  • Reburn unveils a new sci-fi shooter, La Quimera, to broaden its scope
  • EQT acquires Keywords Studios to expand its presence in video games
  • id Software combines Doom with medieval dark fantasy elements
CHANNELS
  • Retail e-commerce maintains its lead as the preference for digital software increases
  • Digital platforms compete through the user experience and pricing strategies
  • Microsoft's inclusion of Call of Duty on Xbox Cloud Gaming boosts cloud gaming and retail e-commerce
  • CHART 4 Xbox Cloud Gaming Launches Three Call of Duty Titles, Aiding Cloud Gaming Adoption
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2024
  • CHART 6 Borsch Collectibles Successfully Integrating Cultural Education
  • CHART 7 Tara Duncan Brand Liscencing Partnership Introduces Toys and Merchandice
  • CHART 8 Analyst Insight
  • CHART 9 Real GDP Growth and Inflation 2019-2029
  • CHART 10 PEST Analysis in Ukraine 2024
  • CHART 11 Key Insights on Consumers in Ukraine 2024
  • CHART 12 Consumer Landscape in Ukraine 2024
TOYS AND GAMES IN UKRAINE
EXECUTIVE SUMMARY
  • Solid growth driven by video games, kidults, and localisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Video games exhibits the strongest growth within toys and games
  • International recognition for Ukrainian games
  • Kiddisvit uses collectibles to educate children about Ukrainian culture
  • Rozum and Nerd agency expand market presence through partnerships
  • WHAT’S NEXT?
  • Video games to lead growth in toys and games over the forecast period
  • Cloud gaming will reshape consumer behaviour and necessitate business adaptation
  • Patriotic and localised themes set to gain ground
  • Tigres and Lord of Boards find success with eco-friendly materials and original concepts
  • Companies will need to learn from previous mistakes in tech-integrated toys
COMPETITIVE LANDSCAPE
  • Sony Corp maintains its lead, but local companies perform well
  • Unique strategies and offerings by Ukrainian companies
  • TechnoK, Faraday, and Rozum introduce new products
  • New titles and company shifts impact the video games competitive landscape
CHANNELS
  • Rozetka gains prominence as retail e-commerce drives sales of toys and games
  • The move towards retail e-commerce is set to continue
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources