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Baby and Child-Specific Products in Romania

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    Report

  • 23 Pages
  • May 2023
  • Region: Romania
  • Euromonitor International
  • ID: 2306314
Baby and child-specific products recorded a positive value sales performance in constant price terms over the course of 2022 as parents were more prepared to spend money on beauty and personal care products that are designed specifically for the needs of their babies and children. However, growth rates were under pressure during the year and the category was unable to realise its full potential as there were various background situations and trends putting downwards pressure on sales growth. The...

The Baby and Child-specific Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BABY AND CHILD-SPECIFIC PRODUCTS IN ROMANIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Positive growth in 2022 tempered by the low birth rate and harsh economic situation
  • The proliferation of baby specialist online retailers boosts e-commerce sales
  • Private label gains ground as consumers prioritise value for money
PROSPECTS AND OPPORTUNITIES
  • Challenging economic situation likely to continue suppressing demand
  • Private label set to thrive as consumers look to cut costs wherever possible
  • Premium brands and expensive products to remain popular among the well-off
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN ROMANIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources