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Baby and Child-Specific Products in Thailand

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    Report

  • 24 Pages
  • May 2025
  • Region: Thailand
  • Euromonitor International
  • ID: 2306315
In Thailand, baby and child-specific products witnessed a moderate increase in value sales over 2024, despite the decline in newborn babies. There was a notable shift towards premium offerings as parents, especially millennials and Gen Z, prioritised quality, functionality, and organic products. In tandem, parents increasingly shifted away from products containing chemicals, allergens, or anything else perceived to be potentially harmful to the health of their little ones.

The Baby and Child-specific Products in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Parents prioritise high-quality functional and organic products
  • Johnson & Johnson leads with focus on gentle and natural skincare
  • Health and personal care stores and retail e-commerce enjoy dynamic growth
PROSPECTS AND OPPORTUNITIES
  • Growth of baby and child-specific products to accelerate
  • Premiumisation trend to remain strong as parents seek high-quality, safe, and organic options
  • Players will innovate to provide more sustainable products
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
  • Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN THAILAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources