+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Consumer Health in Slovenia

  • PDF Icon

    Report

  • 80 Pages
  • October 2025
  • Region: Slovenia
  • Euromonitor International
  • ID: 2306321
Consumer health is maintaining positive value sales in Slovenia in 2025. This is being driven by the continued rise in self-medication and the broader availability of over-the-counter (OTC) products, both offline and online, with retail e-commerce growing stronger thanks to the wide ranges of products available and the convenience which online shopping offers to consumers.

The Consumer Health in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of analgesics supported by consumer demand for OTC medicines and natural remedies, and an ageing population
  • GSK maintains lead thanks to the strength of its Lekadol brand
  • Pharmacies remain key as trusted sales channels
PROSPECTS AND OPPORTUNITIES
  • Value sales set to slow down as category matures, with adult combination products and acetaminophen set to remain popular
  • Cannaboid-based analgesics set to increase in penetration over the forecast period
  • New legislative changes set to provide tighter restrictions
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales supported by stable consumer demand midst rising cases of colds, coughs, influenza, and allergies
  • GSK retains lead thanks to strong portfolio of products
  • Pharmacies remain key as leading, trusted, sales outlets
PROSPECTS AND OPPORTUNITIES
  • Sales will maintain healthy ongoing growth, with convenience a key factor driving demand
  • New products expected to provide multi-symptom, all-in-one solutions
  • Health and wellness trends will support the expansion of more natural ingredients in cough, cold, and allergy remedies
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Positive growth continues for digestive remedies, due to high level of consumer demand
  • Bayer maintains lead, while JGL benefits from its strong legacy for quality and innovation
  • Pharmacies remain valued for professional in-store advice and wide ranges of products
PROSPECTS AND OPPORTUNITIES
  • Somewhat slow growth in a maturing category, with digestive enzymes and specific use products remaining in demand
  • Future innovations to focus on targeted, subtype-specific formulations
  • Digestive remedies to shift from just sympton relief to improving the gut environment
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dermatologicals maintain a healthy performance, thanks to skin care trends and widening array of products
  • GSK maintains its company lead, albeit with Bayer a close competitor
  • Pharmacies remain popular for in-store advice
PROSPECTS AND OPPORTUNITIES
  • Strong innovations expected, albeit growth will be tempered by stagnant population dynamics and competition from skin care
  • New product developments will focus on targeted and personalised treatments
  • Link between skin microbes and emotional wellbeing will lead to “neurocosmetics”
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Positive sales maintained by new product launches and regulatory requirements for first aid kits
  • Opsite brand maintains lead thanks to its enhanced healing attributes
  • Pharmacies continue to benefit from offering a wide range of options to suit different wound care needs
PROSPECTS AND OPPORTUNITIES
  • Sales driven by baseline demand and innovations in an overall mature category
  • Innovations will be focussed on enhanced healing properties and technological advances
  • Developments expected in natural, eco-friendly, and ethically-produced products
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2020-2025
  • Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of vitamins supported by health and wellbeing trends
  • Vitamins is a highly fragmented category, with strong competition between brands
  • Pharmacies continue to benefit from strong consumer trust
PROSPECTS AND OPPORTUNITIES
  • Healthy sales will continue, supported by ongoing innovations and the popularity of multivitamins for convenience and single vitamins for specific needs
  • Personalised options and technology advances will drive innovations
  • “Clean label” and whole-food or plant-based options will grow in demand
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2020-2025
  • Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy growth for dietary supplements, in line with health and wellness trends
  • Linex remains the most popular brand in dietary supplements, thanks to longstanding reputation if trust
  • Pharmacies remain key thanks to trusted reputation and wide ranges of products
PROSPECTS AND OPPORTUNITIES
  • Dietary supplements will continue to benefit from health and wellbeing trends
  • “Precision nutrition” set to be a growing trend, leading to a focus on personalised supplements
  • Regulations set to become stricter around unsustantiated claims
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Weight management and wellbeing shows strong growth, linked to overall health and wellbeing trends
  • Herbalife Nutrition maintains lead thanks to global recognition of quality and robust distribution networks
  • Direct sellers continue to focus on weight management and wellbeing products
PROSPECTS AND OPPORTUNITIES
  • Positive sales will continue, supported by stable demand from health-conscious consumers
  • Personalised and precision-based weight management set to become increasingly popular in line with tech developments
  • Regulations to tighten regarding consumer safety and misleading claims
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Robust sales supported by growing popularity of gym culture and active lifestyles
  • Proteini maintains lead thanks to historical strong reputation for quality
  • Retail e-commerce and health and personal care stores remain strong distribution channels for sports nutrition
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition will continue to benefit from health and fitness trends
  • Personalisation set to influence ongoing innovations in sports nutrition
  • Sports nutrition will increasingly addresss overall physical and mental wellness beyond athletic performance
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Positive sales supported by steady and increasing consumer demand for natural products
  • Farmedica maintains lead thanks to its popular Prospan brand in herbal/traditional cough, cold, and allergy (hay fever) remedies
  • Pharmacies remain key thanks to strong level of consumer trust
PROSPECTS AND OPPORTUNITIES
  • Sales will continue to be supported by ongoing innovations and consumer demand for natural products
  • Innovation and research efforts will accelerate over the forecast period
  • Hebal/traditional remedies set to see stricter regulations over the forecast period
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN SLOVENIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of paediatric consumer health supported by strong parental demand for products specifically formulated for children
  • The Mardovic brand benefits from its leading place in paediatric vitamins and dietary supplements
  • Pharmacies benefits from strong levels of consumer trust
PROSPECTS AND OPPORTUNITIES
  • Demand for paediatric consumer health will remain strong over the forecast period
  • Innovations to focus on customised products and new, smart, delivery formats
  • Regulations will become stronger in paediatric consumer health, emnhancing safety and quality standards
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030