Consumer Health in Slovenia

Report
81 Pages
October 2023
Region: Slovenia
Euromonitor International
ID: 2306321

Due to the war in Ukraine, increasing energy and production costs, and the ongoing impact of COVID-19, prices have inflated significantly in Slovenia. This has been the primary reason for high current retail value growth in 2023. Levels of retail volume are gradually reverting to the behavioural patterns observed before the outbreak of COVID-19.

The Consumer Health in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN SLOVENIA

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN SLOVENIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Increasing labour and sports activity leads to a rise in sales during 2023
Topical analgesics drives sales, with a wide variety of formats available
Lekadol remains the leading brand, offered in various formats to consumers

PROSPECTS AND OPPORTUNITIES

Results return to pre-pandemic levels, while ketoprofen gains momentum
Inflation adapts consumer shopping habits, boosting sales of generics
Consumers look for fast acting alternatives, turning to CBD offerings

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SLOVENIAKEY DATA FINDINGS

2023 DEVELOPMENTS

The intense cold and flu season benefits sales in 2023
Rising allergy levels due to heightened pollution and allergenic species
While international players lead, private label offerings gain ground

PROSPECTS AND OPPORTUNITIES

Growth remains positive; however, preventative health care impacts sales
Pharmacies retain dominance for distributions, as online sales are not permitted
A high level of advertising creates solid competition across the forecast period

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN SLOVENIAKEY DATA FINDINGS

2023 DEVELOPMENTS

While preventative measures rise, unhealthy eating habits continue to drive sales
Increasing travel and tourism boosts sales of motion sickness remedies
Herbal ingredients become popular as consumers worry about OTC side effects

PROSPECTS AND OPPORTUNITIES

Busy and stressful lifestyles aid sales of digestive remedies over the forecast period
Expanding availability and the growth of private label drives sales
Growing interest in holistic and preventive approaches challenge sales

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN SLOVENIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers increasingly seek medicated and non-medicated products
The hot and humid weather increases fungal infections, boosting sales
Stress increases scalp issues among consumers, driving sales of medicated shampoos

PROSPECTS AND OPPORTUNITIES

Haemorrhoid treatments record growth as dietary choices impact consumers' health
Physical stores to benefit from provision of expertise
Consumers become concerned about chemical formulations

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

WOUND CARE IN SLOVENIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales rise as consumers purchase essential wound care to donate
New vehicles and tourism drive sales of first aid kits
Rising levels of sports activities boost sales of wound care

PROSPECTS AND OPPORTUNITIES

Inflation impacts sales while increasing the appeal of private label goods
Sporting activity and exercise to boost ongoing demand
E-commerce is yet to be established on the landscape

CATEGORY DATA

Table 36 Sales of Wound Care by Category: Value 2018-2023
Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN SLOVENIAKEY DATA FINDINGS

2023 DEVELOPMENTS

COVID-19 boosts self-care habits and increases sales of vitamins
The Slovenian government educates consumers, boosting sales
COVID-19 increases consumer purchases through e-commerce

PROSPECTS AND OPPORTUNITIES

Maintaining overall health and wellbeing drives growth over the forecast period
Private label players increase their offerings to compete with established brands
Competition rises as vitamins become enriched in various food products

CATEGORY DATA

Table 42 Sales of Vitamins by Category: Value 2018-2023
Table 43 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 44 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 45 NBO Company Shares of Vitamins: % Value 2019-2023
Table 46 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 47 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN SLOVENIAKEY DATA FINDINGS

2023 DEVELOPMENTS

As stress levels rise, consumers look for dietary supplements to aid mood
Rising prices of food lead many to consume dietary supplements to remain healthy
Tonics and probiotic supplements record a solid expansion

PROSPECTS AND OPPORTUNITIES

Preventative healthcare rises, boosting sales of dietary supplements
The use of e-commerce increases, providing online only deals
Transparent communication increases to curb consumer concerns

CATEGORY DATA

Table 49 Sales of Dietary Supplements by Category: Value 2018-2023
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 51 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 52 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN SLOVENIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Rising rates of obesity increase the consumer base for weight management products
Sales benefit following limited socialising and activities seen during COVID-19
Herbalife Nutrition retains its lead of the landscape, offering flavour variety

PROSPECTS AND OPPORTUNITIES

Solid growth boosted by the lack of motivation to make lifestyle changes
Weight loss supplements record positive results, while some consumers choosing natural products
E-commerce sales continue to rise as consumers appreciate choice and convenience

CATEGORY DATA

Table 56 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN SLOVENIAKEY DATA FINDINGS

2023 DEVELOPMENTS

The fitness culture is rising, boosting sales of sports nutrition
Sports Protein RTDs gain share, being an innovation for many
E-commerce sales rise as consumer demand for sports nutrition increases

PROSPECTS AND OPPORTUNITIES

Many consumers prioritise sports nutrition during times of rising inflation
Rising employment among younger consumers would boost sales
E-commerce grows, with consumers opting for wide availability and convenience

CATEGORY DATA

Table 62 Sales of Sports Nutrition by Category: Value 2018-2023
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN SLOVENIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Social media and rising environmental consciousness encourage sales
A fragmented competitive landscape leads to a wide variety of choice
E-commerce posts strong sales, offering a wide variety of goods

PROSPECTS AND OPPORTUNITIES

Herbal/traditional dietary supplements and remedies for cough, cold, and allergies boost growth
Herbal digestive remedies benefit from an ageing population in the country
E-commerce is set to drive growth as consumers look for international products

CATEGORY DATA

Table 68 Sales of Herbal/Traditional Products: Value 2018-2023
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN SLOVENIAKEY DATA FINDINGS

2023 DEVELOPMENTS

The trend for natural ingredients drives the growth of herbal/traditional products
Growth in vitamins and dietary supplements as parents prioritise children's health
Limited growth for paediatric digestive remedies as the use of probiotics rise

PROSPECTS AND OPPORTUNITIES

Premiumisation boosts value growth for paediatric consumer health
Low birth rates impact retail volume sales while limiting the consumer base
Demand for paediatric cough/cold remedies is set to fall following COVID-19

CATEGORY DATA

Table 74 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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