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Consumer Health in Croatia

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    Report

  • 83 Pages
  • September 2022
  • Region: Croatia
  • Euromonitor International
  • ID: 2315952
Despite rising inflation, Croatians have been spared the sharp rise in consumer health unit prices seen in many other countries in 2022. Since the beginning of the COVID-19 pandemic, the government has limited price prices, unless there is a valid reason with strong evidence of the need to raise the price. This legislation continues to remain in power in 2022. As a result, consumer health prices are remaining quite stable with little impact felt by COVID-19 or the war in Ukraine. Shielded from p...

The Consumer Health in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN CROATIA
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2017-2022
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 7 Penetration of Private Label by Category: % Value 2017-2022
  • Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Adult aspirin see sales begin to normalise in 2022
  • Adult combination products witness strong growth
  • Paediatric acetaminophen sees strongest growth
PROSPECTS AND OPPORTUNITIES
  • Rising life expectancy drives long-term demand for analgesics
  • Lifestyle stress to fuel demand for analgesics
  • Sedentary lifestyles to drive topical analgesics
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2017-2022
  • Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
  • Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
  • Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
  • Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Incidences of cough and cold surge as normal lives resume
  • Antihistamine/allergy remedies witness recovery in sales
  • Relaxation of OTC regulations supports growth in supermarket retail value share
PROSPECTS AND OPPORTUNITIES
  • Cough, cold and allergies to plateau in forecast period
  • Allergy cases are on a steady upward trajectory
  • Grocery retailers to take share from pharmacies
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • The return of travel boosts motion
  • Positive year for all digestive remedies as lifestyles resume normalcy
  • Pliva Hrvatska maintains its lead thanks to traditional appeal
PROSPECTS AND OPPORTUNITIES
  • Expansion in food tastes and consumption of processed food to drive demand for digestive remedies
  • High levels of stress to sustain demand for digestive remedies
  • Sedentary lifestyles likely to continue causing constipation
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return to normal lifestyles spurs dermatological sales
  • Medicated shampoo makes a splash in 2022
  • Bayer maintains its lead in a stable competitive environment
PROSPECTS AND OPPORTUNITIES
  • Dermatological sales to increase in grocery retailers but pharmacies remain key
  • Haemorrhoid treatments to see robust growth due to sedentary lifestyles
  • Nappy/diaper rash to see a decline in the forecast period
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2017-2022
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
WOUND CARE IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Post-pandemic recovery spurs wound care sales
  • First aid kits sales begin to rise alongside the purchase of new cars
  • Beiersdorf and leading players maintain value share in largely static wound care
PROSPECTS AND OPPORTUNITIES
  • Sports and manual jobs to drive slow but steady value sales in forecast period
  • Rebound in foreign tourism to have knock on impact in wound care
  • Economic downturn may dent demand for first aid kits
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2017-2022
  • Table 37 Sales of Wound Care by Category: % Value Growth 2017-2022
  • Table 38 NBO Company Shares of Wound Care: % Value 2018-2022
  • Table 39 LBN Brand Shares of Wound Care: % Value 2019-2022
  • Table 40 Forecast Sales of Wound Care by Category: Value 2022-2027
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • The return of normal life leads to more stable vitamin consumption
Consumers are investing in a good dose of Vitamin D
  • Grocery retailers turn to leaflet promotions
PROSPECTS AND OPPORTUNITIES
  • Poor nutrition and stress drive the vitamin category over the forecast period
  • Vitamin D has strongest growth potential well above
  • Discounting and promotions expected to prevail in forecast period
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2017-2022
  • Table 43 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 44 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 45 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 46 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 47 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Current value sales of dietary supplements pick up in 2022
  • Local companies dominate dietary supplements led by Encian
  • Zinc remains a key dietary supplement
PROSPECTS AND OPPORTUNITIES
  • Sports enthusiasts will be key growth driver in the coming years
  • Growing demand among women for dietary supplements
  • Preventative healthcare concerns to drive future growth in dietary supplements
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Desire to lose weight grows post-pandemic
  • Meal replacements capture consumer interest as the most credible weight loss option
  • Poorer eating habits now driving demand for weight management products
PROSPECTS AND OPPORTUNITIES
  • Strong growth opportunities as health issues rise
  • Affordability will be a limitation as disposable incomes are squeezed
  • Pricing strategies will become more challenging as grocery retailers gain share
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sports nutrition benefits from broader appeal alongside a general recovery in sports participation
  • Rising participation in sports drives interest in sports nutrition products
  • E-commerce sustains retail share post-pandemic
PROSPECTS AND OPPORTUNITIES
  • Private label expanding in sports nutrition realm
  • Demand for protein products set to grow
  • Sports non-protein products continue to take share among those seeking endurance in the forecast period
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2018-2022
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Herbal/traditional sales gain momentum as consumers are more educated on these products and seek to self-medicate
  • Marketing informationals help guide consumers towards herbals/traditional products
  • Locals have a strong presence in this highly fragmented category
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional products to witness slow and steady value growth
  • Growing publicity for herbal/traditional products to benefit category
  • Rising unit prices is potential threat to future growth
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2017-2022
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • 2022 sees strong rebound in paediatric cough, cold and allergy remedies
  • Paediatric motion sickness remedies continue to recover from pandemic impact on travel and tourism
  • Low prices and high levels of consumer trust enable the Babylove private label to stand out
PROSPECTS AND OPPORTUNITIES
  • Demographic trends weigh on paediatric consumer health category
  • Allergies to drive paediatric cough, cold and allergy category in forecast period
  • Conversation and education is growing around children’s health
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
  • Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
  • Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027