Consumer Health in Croatia - Research and Markets

Despite rising inflation, Croatians have been spared the sharp rise in consumer health unit prices seen in many other countries in 2022. Since the beginning of the COVID-19 pandemic, the government has limited price prices, unless there is a valid reason with strong evidence of the need to raise the price. This legislation continues to remain in power in 2022. As a result, consumer health prices are remaining quite stable with little impact felt by COVID-19 or the war in Ukraine. Shielded from p...

The Consumer Health in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN CROATIA

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Adult aspirin see sales begin to normalise in 2022
Adult combination products witness strong growth
Paediatric acetaminophen sees strongest growth

PROSPECTS AND OPPORTUNITIES

Rising life expectancy drives long-term demand for analgesics
Lifestyle stress to fuel demand for analgesics
Sedentary lifestyles to drive topical analgesics

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Incidences of cough and cold surge as normal lives resume
Antihistamine/allergy remedies witness recovery in sales
Relaxation of OTC regulations supports growth in supermarket retail value share

PROSPECTS AND OPPORTUNITIES

Cough, cold and allergies to plateau in forecast period
Allergy cases are on a steady upward trajectory
Grocery retailers to take share from pharmacies

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

DIGESTIVE REMEDIES IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

The return of travel boosts motion
Positive year for all digestive remedies as lifestyles resume normalcy
Pliva Hrvatska maintains its lead thanks to traditional appeal

PROSPECTS AND OPPORTUNITIES

Expansion in food tastes and consumption of processed food to drive demand for digestive remedies
High levels of stress to sustain demand for digestive remedies
Sedentary lifestyles likely to continue causing constipation

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

DERMATOLOGICALS IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Return to normal lifestyles spurs dermatological sales
Medicated shampoo makes a splash in 2022
Bayer maintains its lead in a stable competitive environment

PROSPECTS AND OPPORTUNITIES

Dermatological sales to increase in grocery retailers but pharmacies remain key
Haemorrhoid treatments to see robust growth due to sedentary lifestyles
Nappy/diaper rash to see a decline in the forecast period

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

WOUND CARE IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Post-pandemic recovery spurs wound care sales
First aid kits sales begin to rise alongside the purchase of new cars
Beiersdorf and leading players maintain value share in largely static wound care

PROSPECTS AND OPPORTUNITIES

Sports and manual jobs to drive slow but steady value sales in forecast period
Rebound in foreign tourism to have knock on impact in wound care
Economic downturn may dent demand for first aid kits

CATEGORY DATA

Table 36 Sales of Wound Care by Category: Value 2017-2022
Table 37 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Wound Care: % Value 2018-2022
Table 39 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 40 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

VITAMINS IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

The return of normal life leads to more stable vitamin consumption

Consumers are investing in a good dose of Vitamin D

Grocery retailers turn to leaflet promotions

PROSPECTS AND OPPORTUNITIES

Poor nutrition and stress drive the vitamin category over the forecast period
Vitamin D has strongest growth potential well above
Discounting and promotions expected to prevail in forecast period

CATEGORY DATA

Table 42 Sales of Vitamins by Category: Value 2017-2022
Table 43 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 44 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 45 NBO Company Shares of Vitamins: % Value 2018-2022
Table 46 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 47 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

DIETARY SUPPLEMENTS IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Current value sales of dietary supplements pick up in 2022
Local companies dominate dietary supplements led by Encian
Zinc remains a key dietary supplement

PROSPECTS AND OPPORTUNITIES

Sports enthusiasts will be key growth driver in the coming years
Growing demand among women for dietary supplements
Preventative healthcare concerns to drive future growth in dietary supplements

CATEGORY DATA

Table 49 Sales of Dietary Supplements by Category: Value 2017-2022
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 51 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 52 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

WEIGHT MANAGEMENT AND WELLBEING IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Desire to lose weight grows post-pandemic
Meal replacements capture consumer interest as the most credible weight loss option
Poorer eating habits now driving demand for weight management products

PROSPECTS AND OPPORTUNITIES

Strong growth opportunities as health issues rise
Affordability will be a limitation as disposable incomes are squeezed
Pricing strategies will become more challenging as grocery retailers gain share

CATEGORY DATA

Table 56 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

SPORTS NUTRITION IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Sports nutrition benefits from broader appeal alongside a general recovery in sports participation
Rising participation in sports drives interest in sports nutrition products
E-commerce sustains retail share post-pandemic

PROSPECTS AND OPPORTUNITIES

Private label expanding in sports nutrition realm
Demand for protein products set to grow
Sports non-protein products continue to take share among those seeking endurance in the forecast period

CATEGORY DATA

Table 62 Sales of Sports Nutrition by Category: Value 2017-2022
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

HERBAL/TRADITIONAL PRODUCTS IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Herbal/traditional sales gain momentum as consumers are more educated on these products and seek to self-medicate
Marketing informationals help guide consumers towards herbals/traditional products
Locals have a strong presence in this highly fragmented category

PROSPECTS AND OPPORTUNITIES

Herbal/traditional products to witness slow and steady value growth
Growing publicity for herbal/traditional products to benefit category
Rising unit prices is potential threat to future growth

CATEGORY DATA

Table 68 Sales of Herbal/Traditional Products: Value 2017-2022
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027

PAEDIATRIC CONSUMER HEALTH IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

2022 sees strong rebound in paediatric cough, cold and allergy remedies
Paediatric motion sickness remedies continue to recover from pandemic impact on travel and tourism
Low prices and high levels of consumer trust enable the Babylove private label to stand out

PROSPECTS AND OPPORTUNITIES

Demographic trends weigh on paediatric consumer health category
Allergies to drive paediatric cough, cold and allergy category in forecast period
Conversation and education is growing around children’s health

CATEGORY DATA

Table 74 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027