Consumer Health in Croatia

  • ID: 2315952
  • Report
  • Region: Croatia
  • 77 pages
  • Euromonitor International
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Although the consumption of pharmaceutical products in Croatia is far from low, the market is rigidly monitored, with the majority of medicines available on prescription only. According to official sources such as the Croatian Agency for Medicines and Medical Products (HALMED), the overall financial size of the pharmaceutical market in 2016 was around HRK5.

Consumer Health in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why purchase this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN CROATIA

October 2017

List of Contents and Tables

Executive Summary
Consumer Health in Croatia Offers Further Room for Growth
Performance of Consumer Health Linked To Disposable Incomes
Procter & Gamble Leads Consumer Health in Croatia in 2017
Liberalisation of Distribution Is Put on Hold
Strict Regulation To Limit Growth Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Aspirin, Acetaminophen and Ibuprofen Dominate Analgesics
Aspirin Back To Pharmacies, Acetaminophen and Ibuprofen To Follow
Paediatric Analgesics the Strongest Performer But From A Very Low Base
Competitive Landscape
Analgesics Led by A Local Company
Voltaren Synonymous With Topical Analgesics/anaesthetic
New Product Developments
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Driven by Rising Stress Levels
Professionals Warn About the Possible Consequences of the Misuse of Sleep Aids
Tendency Towards Herbal/traditional Sleep Aids
Competitive Landscape
Domestic Companies Lead Sleep Aids in Croatia
Dormirin the Leading Non-herbal/traditional Brand
Melatonin Also Features in the Two Main Product Launches of 2017
Headlines
Prospects
Second Year Without A Significant Flu Outbreak
Paediatric Variants Struggling But Growing
Incidence of Allergies on the Increase
Competitive Landscape
GlaxoSmithKline Continues To Slowly Gain Share
Croatian Companies Struggle To Compete
Category Data
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Croatian Consumers Prefer To Consult A Doctor for Dermatological Problems
Paediatric Dermatologicals Help To Drive Growth
An Uncertain Future
Competitive Landscape
Bayer Remains the Clear Category Leader
Local Players Remain Invisible Among the Numerous Multinationals
Category Data
Table 25 Sales of Dermatologicals by Category: Value 2012-2017
Table 26 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 28 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 29 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Indigestion Remains A Common Problem for Croatian Consumers
Readily Available Prescription Medicines Compete With OTC Digestive Remedies
Laxatives Witnesses the Most New Launches
Competitive Landscape
Pgt Healthcare Remains the Clear Category Leader
Category in the Hands of Multinationals
Category Data
Table 31 Sales of Digestive Remedies by Category: Value 2012-2017
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Dry Eye Syndrome Drives Sales
Allergy Eye Care Dominated by Prescription Medicines
Drops the Prevailing Format of Eye Care Products in Croatia
Competitive Landscape
Eye Care Remains A Small and Consolidated Category
Only One Brand Present in Allergy Eye Care
Headlines
Prospects
Sales Growth Slows Due To A Falling Number of Smokers
New Legislation Serves As A Further Attack on the Tobacco Industry
No Threat From Prescription Medicines
Competitive Landscape
Competitive Landscape Remains Stable
Nicorette the Leading Brand
Headlines
Prospects
Utility Drives Sales of Wound Care in Croatia
Current Consumer Preferences Should Not Discourage Manufacturers in the Future
Wound Care Set To Post Modest Growth Over the Forecast Period
Competitive Landscape
Wound Care A Fairly Concentrated Category
Local Companies Compete With Multinationals
Private Label Products Present in Wound Care
Category Data
Table 37 Sales of Wound Care by Category: Value 2012-2017
Table 38 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Wound Care: % Value 2013-2017
Table 40 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 41 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Croatians Wary of the Possible Side-effects of Sports Nutrition
Most Popular Types of Sports Nutrition
Internet Retailing Takes Sales From Gyms
Competitive Landscape
the Hut Group Maintains Its Leading Position Thanks To Strong Sales Through Gyms
Atlantic Grupa Suddenly Sells Its Production Plants
Category Data
Table 43 Sales of Sports Nutrition by Category: Value 2012-2017
Table 44 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 46 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 47 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 48 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Co-enzyme Q10 Remains the Fastest Growing Category While Tonics Continue To Struggle
Non-herbal/traditional Dietary Supplements Prevail Over Herbal/traditional Alternatives
Sales of Dietary Supplements Also Supported by the Ageing Population
Competitive Landscape
Croatian Companies Lead the Way in Dietary Supplements
Internationals Have To Rely on Brand Recognition
New Launches From Croatian Companies
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 49 Sales of Dietary Supplements by Category: Value 2012-2017
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 51 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 52 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 53 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 54 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 55 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 56 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Regulations Tighten
Multivitamins Prevail Over Single Vitamins
Stress and Poor Nutrition Contribute To Demand for Vitamins
Competitive Landscape
Domestic Companies Remain Fairly Strong
Private Label Could Do Better
Vitamin C Sees Two New Major Launches
Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Category Data
Table 57 Sales of Vitamins by Category: Value 2012-2017
Table 58 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 59 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 60 NBO Company Shares of Vitamins: % Value 2013-2017
Table 61 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 62 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 63 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Prevalence of Obesity in Croatia
Weight Management A Popular Topic
the Future of OTC Obesity Remains Uncertain
Competitive Landscape
Herbalife Dominates Meal Replacement
Amway the Only Notable Player in Supplement Nutrition Drinks
Category Data
Table 64 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 65 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 67 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 69 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Importance of Herbal/traditional Products
Regulation Not As Strict As Elsewhere
Lifestyles in Direct Collision With Herbal/traditional Products
Competitive Landscape
Category Remains Hugely Fragmented
Locals and Internationals Hold Equal Shares
Private Label Struggles To Gain Ground
Category Data
Table 70 Sales of Herbal/Traditional Products: Value 2012-2017
Table 71 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 72 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 73 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 74 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 75 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Headlines
Prospects
Unfavourable Demographics
Parents Paying More Attention To Child-related Products
Demand Varies According To Category
Competitive Landscape
Many Paediatric Consumer Health Products Are Extensions of Existing Adult Brands
Still No Indication of A Herbal/traditional Trend
Category Data
Table 76 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 77 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 78 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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