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Consumer Health in Croatia

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    Report

  • 80 Pages
  • September 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 2315952
Total current value sales growth for consumer health in Croatia in 2025 is expected to be moderately lower than in 2024. This is primarily because pricing pressures have receded somewhat amidst a more stable inflationary environment, though the slowdown also reflects encroaching maturity and the fact that the country’s population has been in decline for several years due to falling birth rates and high levels of emigration.

The Consumer Health in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand remains resilient despite economic and demographic challenges
  • Belupo maintains sizeable overall lead
  • Analgesics distribution still confined to the pharmacies channel
PROSPECTS AND OPPORTUNITIES
  • Maturity and population decline will continue to restrict growth potential
  • Delivery systems likely to be a focal point for innovation
  • Interest in herbal/traditional varieties expected to increase
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Weather conditions help to maintain robust demand
  • GSK Consumer Healthcare remains the leading manufacturer
  • Distribution still heavily concentrated in the pharmacies channel
PROSPECTS AND OPPORTUNITIES
  • Overall demand expected to rise steadily
  • Combination products will continue to gain popularity
  • Herbal/traditional options likely to win over more consumers
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising incidence of digestive complaints supports stable demand
  • Pliva Hrvatska doo continues to lead digestive remedies
  • Pharmacies remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
  • Self-medication trend and lifestyle factors will continue to buoy sales
  • Adoption of healthier dietary habits may temper growth prospects
  • Penetration of herbal/traditional products expected to rise further
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dermatologicals continues to profit from rising health- and image-consciousness
  • Bayer remains the clear leader
  • Restrictive distribution regulations still favour pharmacies channel
PROSPECTS AND OPPORTUNITIES
  • Overall demand for dermatologicals set to remain solid
  • Added-value innovation likely to increase as volume sales slow
  • Competition from dermocosmetics expected to intensify
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demographic and lifestyle trends help to lift sales
  • Beiersdorf (Croatia) doo continues to lead wound care
  • Pharmacies remains the top distribution channel
PROSPECTS AND OPPORTUNITIES
  • Population ageing will remain a key demand driver
  • Gauze, tape and other wound care set to grow fastest in volume and value terms
  • Added-value innovation and segmentation expected to increase
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2020-2025
  • Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Preventive health trend continues to boost vitamins consumption
  • Atlantic Grupa dd maintains overall lead
  • Pharmacies remains the most important distribution channel
PROSPECTS AND OPPORTUNITIES
  • Increasingly busy lifestyles and population ageing bode well for vitamins
  • Vitamin A and vitamin D expected to be the most dynamic performers
  • Segmentation likely to become more pronounced in multivitamins
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2020-2025
  • Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growing adoption of preventive health behaviours continues to bolster demand
  • Encian doo remains the leading player in dietary supplements
  • Distribution still concentrated in pharmacies
PROSPECTS AND OPPORTUNITIES
  • Most categories set to develop positively in volume and value terms
  • Greater diversification of delivery formats expected
  • Regulatory scrutiny and marketing activities should increase trust in health claims
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising health- and image-consciousness continue to lift demand
  • Herbalife retains overall lead
  • Direct selling remains the most important distribution channel
PROSPECTS AND OPPORTUNITIES
  • All categories projected to expand steadily in volume and value terms
  • Digitalistion trend expected to become more entrenched
  • Regulatory landscape likely to become more restrictive
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising participation in sports and fitness activities continues to drive demand
  • Optimum Nutrition Inc leads a fragmented competitive field
  • Health and personal care stores still the main distribution channel
PROSPECTS AND OPPORTUNITIES
  • Outlook for sports nutrition remains favourable
  • Sports protein RTD set to be the most dynamic performer
  • Product portfolios likely to become more segmented
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Concerns about active pharmaceutical ingredients continue to boost demand
  • MCM Klosterfrau Vertriebsgesellschaft mbH remains the leading producer
  • Distribution is heavily concentrated in the pharmacies channel
PROSPECTS AND OPPORTUNITIES
  • Overall demand expected to remain buoyant
  • Herbal/traditional digestive remedies and herbal/traditional tonics set to grow fastest
  • Confidence in the efficacy of herbal/traditional products likely to rise further
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN CROATIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand remains stable despite falling birth rates
  • Private label penetration continues to rise
  • Distribution still dominated by pharmacies
PROSPECTS AND OPPORTUNITIES
  • Health concerns will continue to drive migration to child-specific products
  • Paediatric motion sickness remedies expected to be the most dynamic category
  • Delivery systems offering greater convenience set to become more widely available
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030