+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Consumer Health in Egypt

  • ID: 2315953
  • Report
  • September 2021
  • Region: Egypt
  • 99 Pages
  • Euromonitor International
The Egyptian consumer health market is expected to see healthy growth in 2021. While its expansion is set to be slower than in previous years, it should be noted that much of the dynamism of the review period derived from inflation rather than volume growth. The Ministry of Health was forced to increase unit prices across consumer health categories after the devaluation of the Egyptian pound against major global currencies in 2017 led to steep rises in the cost of raw materials.

The publisher's Consumer Health in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources

ANALGESICS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Analgesics benefits from being first line of defence medicine for COVID-19
  • Analgesics with immunity boosting ingredients rise in popularity
  • Competitively priced regional brands favoured by consumers

PROSPECTS AND OPPORTUNITIES
  • Positive outlook based on income inelasticity and a growing population
  • Manufacturers set to further adapt offer to evolving consumer demand
  • Herbal analgesics to gain further acceptance

CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2016-2021
  • Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Category benefits from relieving coughing, a key COVID-19 symptom
  • Combination drugs more popular to treat multiple symptoms

GSK extends its lead
PROSPECTS AND OPPORTUNITIES
  • COVID-19 and self-medication trend support continued demand
  • Regulatory changes to affect offer
  • Combination medicines will be favoured for their capacity to tackle multiple symptoms

CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Medication-related stomach upset supports demand
  • Unhealthy and improperly timed food consumption fosters demand
  • Leaders make share gains

PROSPECTS AND OPPORTUNITIES
  • Variety of factors supporting ongoing demand
  • Having a wide range of products available at various price points will remain essential
  • Consumers to focus on gut health as the pandemic situation stabilises

CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Focus on hand hygiene drives up demand for dermatological creams
  • Nappy (diaper) rash treatments continues to be popular
  • Price an important factor in purchasing decisions

PROSPECTS AND OPPORTUNITIES
  • Preventative trend to be observed
  • Competitively priced options to be preferred
  • Potential competition from beauty and personal care products

CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN EGYPT2021 DEVELOPMENTSNRT smoking cessation aids remains a marginal category with no growth prospectsSLEEP AIDS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Natural remedies preferred over sleep aids
  • Disruption caused by COVID-19 provides some boost to demand
  • Two players dominate

PROSPECTS AND OPPORTUNITIES
  • Continued consumer focus on price
  • Consumers to continue to prefer natural remedies
  • Concerns that sleep aids products are psychotropic

CATEGORY DATA
  • Table 36 Sales of Sleep Aids: Value 2016-2021
  • Table 37 Sales of Sleep Aids: % Value Growth 2016-2021
  • Table 38 NBO Company Shares of Sleep Aids: % Value 2017-2021
  • Table 39 LBN Brand Shares of Sleep Aids: % Value 2018-2021
  • Table 40 Forecast Sales of Sleep Aids: Value 2021-2026
  • Table 41 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

EYE CARE IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • High levels of pollution all year round in Egypt help to sustain demand for eye care products
  • Screen-related eye strain driving sales in eye care
  • Kahira benefits from high levels of brand loyalty and trust

PROSPECTS AND OPPORTUNITIES
  • Longer screen times on mobile phones and laptops to foster growth
  • Eye drops to remain the most common format
  • Pollution to remain an important driver

CATEGORY DATA
  • Table 42 Sales of Eye Care by Category: Value 2016-2021
  • Table 43 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 44 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 45 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 46 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers tend to buy only as needed
  • Return of elective surgeries to support demand
  • Pharmaplast dominates sales in a highly consolidated product area

PROSPECTS AND OPPORTUNITIES
  • Return of physical activity to foster growth
  • Broad offer provides consumer accessibility, though many low-income consumers prefer home-made alternatives
  • Continued constraints on growth

CATEGORY DATA
  • Table 48 Sales of Wound Care by Category: Value 2016-2021
  • Table 49 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 50 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 51 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 52 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Continued demand for immunity-boosting single and multivitamins due to COVID-19
  • Pharmacist recommendations and government action boost sales
  • Local brands lead

PROSPECTS AND OPPORTUNITIES
  • Development of offer to help cement role of vitamins in daily routines
  • Vitamin C a key product and ingredient
  • Consumers not set to turn to doctors when purchasing vitamins

CATEGORY DATA
  • Table 54 Sales of Vitamins by Category: Value 2016-2021
  • Table 55 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 56 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 57 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 58 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 59 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Increase in health-awareness benefitting dietary supplements
  • Consumers more open to taking dietary supplements to maintain long-term health

GSK Consumer Healthcare gains lead
PROSPECTS AND OPPORTUNITIES
  • Rising health-awareness to continue to benefit dietary supplements
  • Competitively priced products will be favoured
  • Continued fragmentation

CATEGORY DATA
  • Table 86 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 87 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 88 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 89 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 90 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 91 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 92 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Lifestyles during COVID-19 crisis lead to heightened concerns about weight
  • Diet centres present an obstacle to development of meal replacement
  • Eva Pharma set to consolidate dominant position

PROSPECTS AND OPPORTUNITIES
  • Unhealthy lifestyles and high-fat diets remain common
  • Healthy lifestyle and exercise to pose a competition to the category
  • Opportunities and challenges in meal replacement

CATEGORY DATA
  • Table 61 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 62 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 63 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 64 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 65 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 66 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Restrictions on public activity and official sports events affect sports nutrition
  • Legal importation channels boost position of imported brands
  • Optimum Nutrition retains lead

PROSPECTS AND OPPORTUNITIES
  • More certain gym opening and sports events to boost sales
  • New, innovative personalised products expected
  • Younger consumers display increasing commitment to sports and fitness

CATEGORY DATA
  • Table 67 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 68 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 69 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 70 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 71 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers favour herbal/traditional products
  • Growing awareness amongst affluent urban consumers
  • Pharco Pharmaceuticals leads fragmented category

PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional cough, cold and allergy (hay fever) remedies to continue to lead
  • Herbal/traditional paediatric dietary supplements to gain further popularity
  • Herbal/traditional products faces strong competition from unpackaged alternatives

CATEGORY DATA
  • Table 73 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 74 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 75 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 76 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 77 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 78 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Limited offer constrains category development
  • Greater circulation of illnesses amongst children boosts demand
  • Abbott leads, but local players account for significant share

PROSPECTS AND OPPORTUNITIES
  • Paediatric vitamins and dietary supplements expected to gain traction
  • Paediatric analgesics and digestive remedies to remain dominant
  • Ongoing price-sensitivity

CATEGORY DATA
  • Table 79 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 80 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 81 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 82 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 83 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 84 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 85 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown