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Consumer Health in Egypt

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    Report

  • 95 Pages
  • September 2025
  • Region: Egypt
  • Euromonitor International
  • ID: 2315953
Consumer health in Egypt continues to show resilience despite the ongoing economic challenges, with consumers prioritising self-care and placing a stronger emphasis on preventative healthcare. Significant growth is reported in key categories including vitamin and dietary supplements, whilst there is an emphasis on supporting bone health, energy, and immunity.

The Consumer Health in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN EGYPTKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Analgesics is bolstered by the self-medication trend
  • The competitive landscape is fragmenting
  • Expansion of retail e-commerce distribution
PROSPECTS AND OPPORTUNITIES
  • Growing demand for OTC pain relief
  • Local brands will continue to capitalise on new growth opportunities
  • Increasing rates of chronic pain and lifestye-induced health issues
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN EGYPTKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Seasonality bears strong influence on category performance
  • Major players have wide portfolios
  • Pharmacy channel dominates OTC distribution
PROSPECTS AND OPPORTUNITIES
  • Rapid market expansion will make products more accessible
  • Multi-ingredient and immunity-boosting formulations
  • Rising demand for herbal and natural remedies
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN EGYPTKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Digestive remedies are in high demand in Egypt
  • Highly fragmented landscape where others hold the bulk of sales
  • Pharmacies dominate sales of digestive remedies
PROSPECTS AND OPPORTUNITIES
  • Digestive remedies faces modest outlook
  • Rising demand for natural, probiotic & herbal products
  • Untapped demand for paediatric digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN EGYPTKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Products tested by dermatologists garner consumers’ trust
  • Leading players lose share as competitive landscape fragments
  • Consumers favour pharmacists for advice
PROSPECTS AND OPPORTUNITIES
  • Further innovations and variety of products
  • Diverse preferences between rural and urban areas will prevail
  • Preventative skin care trend to gain traction
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN EGYPT
2025 DEVELOPMENTS
  • NRT smoking cessation aids remain marginal, with limited growth prospects
SLEEP AIDS IN EGYPTKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Shift towards natural sleep remedies
  • Relatively limited range of sleep aids
  • Pharmacies have sole distribution of sleep aids
PROSPECTS AND OPPORTUNITIES
  • Shift towards natural remedies will bolster sales
  • Digital platforms potentially offer a new route to market
  • Rising demand in urban areas
CATEGORY DATA
  • Table 37 Sales of Sleep Aids: Value 2020-2025
  • Table 38 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 39 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 40 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 41 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 42 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN EGYPTKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Preventative and digital eye-health solutions boost sales
  • Preventative and digital eye care solutions boost sales
  • Pharmacies dominate in eye care
PROSPECTS AND OPPORTUNITIES
  • Growth driven by need for affordable eye care products
  • Eye drops is the most common treatment
  • Increased demand for paediatric eye care
CATEGORY DATA
  • Table 43 Sales of Eye Care by Category: Value 2020-2025
  • Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN EGYPTKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Steady growth in wound care
  • Local brands cater to price sensitivity and impulse buying behaviour
  • Supermarkets and retail e-commerce grow share from low base
PROSPECTS AND OPPORTUNITIES
  • Steady demand fuelled by impulse purchases
  • Consumers will remain price sensitive
  • Innovative designs will be used to stimulate consumer interest
CATEGORY DATA
  • Table 49 Sales of Wound Care by Category: Value 2020-2025
  • Table 50 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 51 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 52 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 53 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN EGYPTKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rapid growth in vitamins category supported by social media
  • Local players monopolise a highly fragmented competitive landscape
  • Pharmacists remain key players in the promotion of vitamins brands
PROSPECTS AND OPPORTUNITIES
  • Bright outlook as more consumers turn to vitamins
  • Local brands will continue to boom in vitamins landscape
  • Consumers will continue to be price sensitive due to the current economic situation
CATEGORY DATA
  • Table 55 Sales of Vitamins by Category: Value 2020-2025
  • Table 56 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 57 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 58 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 59 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 60 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN EGYPTKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong demand and growth in the category
  • Local brands take centre stage in highly fragmented competitive landscape
  • Pharmacy channel largely controls distribution of dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Moderate growth as focus on preventative health gains momentum
  • Consumer preferences differs in urban and rural areas
  • Price sensitivity will remain a factor among the Egyptian population at large
CATEGORY DATA
  • Table 62 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 63 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 64 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 66 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 67 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN EGYPTKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Heavy competition from antidiabetic injections used for weight-loss
  • Weight management players also venture into anti-diabetic injections
  • Pharmacies is dominant channel for weight loss
PROSPECTS AND OPPORTUNITIES
  • Strong competition from alternative options
  • Unhealthy lifestyles in Egypt will drive demand
  • Will we see a rise in domestic antidiabetic medications to rival Ozempic and the like?
CATEGORY DATA
  • Table 69 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN EGYPTKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Social media plays a huge role in sports nutrition
  • Optimum Nutrition Inc holds a significant share
  • Sports nutrition products are widely available to buy at gyms
PROSPECTS AND OPPORTUNITIES
  • Steady growth on the horizon for sports nutrition
  • Online coaching will drive demand for sports nutrition
  • AI influence on the category
CATEGORY DATA
  • Table 75 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 76 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 77 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 78 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 79 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN EGYPTKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Shifts in consumer behavior towards herbal and natural ingredients
  • Heavily fragmented competitive landscape
  • Pharmacy channel dominates with professional recommendations key in this category
PROSPECTS AND OPPORTUNITIES
  • Price sensitivity denotes need for affordable products
  • Science-backed evidence remains important
  • Social media supports traditional/herbal products
CATEGORY DATA
  • Table 81 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN EGYPTKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Paediatric consumer health enjoys robust growth
  • Paediatric consumer health follows similar trends to those seen more widely
  • Pharmacy channel dominates the distribution of paediatric consumer health
PROSPECTS AND OPPORTUNITIES
  • Ongoing growth expected due to necessary baseline demand
  • Competitive market requires innovation
  • Relatively inelastic demand provides steady demand
CATEGORY DATA
  • Table 87 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030