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2019 saw further increases in value sales across most consumer health categories despite the strong unit price increases that were seen, the result of high inflation. Egypt is still recovering from the severe devaluation of the Egyptian pound against major global currencies in late 2017. Although the situation had stabilised by the end of the review period, the Ministry of Health was forced to increase unit prices across all consumer health categories in Egypt for the first time in 2018.
The author's Consumer Health in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The author's Consumer Health in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in Egypt
List of Contents and Tables
Executive Summary
Demand Continues To Increase in Consumer Health Despite High Inflation
Strong Self-medication Culture Support Sales in All OTC Categories
Stability in the Competitive Environment the Result of Regulatory Burdens
Strict Regulations Limit Product Distribution To Chemists/pharmacies
Further Sales Growth Anticipated Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Analgesics Continues To Benefit From Egypt's Strong Self-medication Culture
Aspirin and Ibuprofen Register Slower Demand As All Categories Record Strong Growth
Strong Growth Due To Population Growth and Consistent Demand Throughout the Year
Competitive Landscape
Gsk's Range of Strong Brands Ensures the Company's Ongoing Leadership
Brufen by Abbott Laboratories Is Still the Leading Brand in Analgesics
Rising Demand for Diclofenac Benefits Novartis
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales of Sleep Aids Likely To Remain Low Due To Limited Consumer Awareness
To Boost Surrounding the Use of Sleep Aids Continues To Suppress Sales
Sleep Aids Has Strong Growth Potential As Insomnia Becomes Increasingly Common
Competitive Landscape
Medizen and Sigma Pharmaceutical Industries Remain in the Leading Positions
Local Companies Remain Prominent Among the Leading Names in Sleep Aids
Complex and Highly Regulated Registration Process Discourages New Launches
Category Data
Table 17 Sales of Sleep Aids: Value 2014-2019
Table 18 Sales of Sleep Aids: % Value Growth 2014-2019
Table 19 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 20 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 21 Forecast Sales of Sleep Aids: Value 2019-2024
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Category Sales Continue To Be Supported by Strong Preference for Self-medication
Demand Remains Highly Seasonal in All Categories
Inconsistent Supply Products and Supplements Stock Shortages Hit Sales
Competitive Landscape
Gsk Consumer Healthcare Enters Category As the Strong Leading Player
Seasonality of Demand Hits Profitability, Suppressing Sales Growth.
Restrictions on Marketing Lead Players To Focus Promotional Efforts on Retail Outlets
Category Data
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Prevalence of Dermatological Conditions Remains High Due To Low Hygiene Standards
High Birth Rate Continues To Support Strong Growth in Nappy (diaper) Rash Treatments
Unit Price Stability Returns To the Category, Supporting Higher Demand
Competitive Landscape
Gsk Consumer Healthcare Leads Sales With A Wide Portfolio of Trusted Brands
Local Brands Benefit From Low Prices and Less Stringent Consumer Expectations
No New Launches Seen in the Category Due To Stringent Regulations and Low Margins
Category Data
Table 29 Sales of Dermatologicals by Category: Value 2014-2019
Table 30 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 32 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 34 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
the General Preference for Self-medication Continues To Support Sales Growth
Food Poisoning A Common Source of Sales for Digestive Remedies
Sales Continue To Be Dominated by Indigestion and Heartburn Remedies
Competitive Landscape
Pharco Overtakes Gsk Consumer Healthcare To Assume Category Leadership
Low Prices Remain Important in A High-volume Category of Frequently Used Products
High Demand Among Low-income Consumers Supports Sales of Cheaper Brands and Generics
Category Data
Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Severe Air Pollution Continues To Support Demand for Eye Care Products
Allergy Eye Care Dominates Volume Sales As Standard Eye Care Dominates Value Sales
Drops Remains the Dominant Format in Eye Care
Competitive Landscape
Kahira Is the Leading Name in Eye Care As Its Brands Continue To Attract Consumers
Low Average Unit Price Supports Overall Sales of Eye Care
Limited Innovation the Result of Restrictive Government Policies
Category Data
Table 42 Sales of Eye Care by Category: Value 2014-2019
Table 43 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Eye Care: % Value 2015-2019
Table 45 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 46 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Prospects
Nrt Smoking Cessation Aids Remains A Marginal Category With No Growth Prospects
Headlines
Prospects
Wound Care Continues To Underperform
Wide Distribution Contributes To Strong Growth in Wound Care
the Preference for Traditional Home-made Alternatives To Remain A Drag on Growth
Competitive Landscape
Pharmaplast Dominates Sales in A Highly Consolidated Category
Alexandria Co for Pharmaceuticals & Chemical Industries the Only Serious Challenger To Pharmaplast
Low Levels of Brand Loyalty Defines the Competitive Environment in Wound Care
Category Data
Table 48 Sales of Wound Care by Category: Value 2014-2019
Table 49 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Wound Care: % Value 2015-2019
Table 51 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 52 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Egyptians Take To Sport and Fitness and Ever Greater Numbers
Unit Prices Continue To Rise Due To the Preponderance of Imported Products
Lack of Effective Regulation Continues To Present Challenges and Opportunities
Competitive Landscape
No Changes Seen in the Competitive Environment As Optimum Nutrition Leads
Shifting Regulations and Inconsistent Application of the Law Remain Major Barriers
Local Products Sees the Opportunity To Gain Ground As Importers Face Issues
Category Data
Table 54 Sales of Sports Nutrition by Category: Value 2014-2019
Table 55 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 57 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 58 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 59 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Wide Variety of Affordable Products Supports Sales Growth
Minerals Remains the Largest Non-herbal/traditional Dietary Supplements Category
Dietary Deficiencies Underpin Strong Demand for Minerals
Competitive Landscape
Local Player Eva Pharma Leads A Highly Fragmented Category, Ahead of Gsk
High Levels of Fragmentation Likely To Remain A Feature of Dietary Supplements
Difficult and Lengthy Product Registration Process Discourages Innovation
Category Data
Table 60 Sales of Dietary Supplements by Category: Value 2014-2019
Table 61 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 62 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 63 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 64 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 65 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 66 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
the Inability of Companies To Market and Advertise Their Products Hinders Growth
Doctors Are Not Normally Consulted Before Egyptians Purchase Vitamins
Multivitamins Remains the Dominant Vitamins Category Due To the Value It Represents
Competitive Landscape
Local Companies Remain the Major Players in Vitamins
Paediatric Vitamins Remains A Niche Category With Considerable Room for Growth
the Prohibition on Advertising Ensures A Highly Stable Competitive Environment
Category Data
Table 67 Sales of Vitamins by Category: Value 2014-2019
Table 68 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 69 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Vitamins: % Value 2015-2019
Table 71 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 72 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 73 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Unhealthy Lifestyles and High-fat Diets Remain Common Among the Population
the Preference for Traditional and Natural Weight Loss Remedies Continues To Suppress Demand
Cultural Preference for Plump, Curvy Woman To Continue Suppressing Demand
Competitive Landscape
Eva Pharma Remains the Strong Leader in Weight Management and Wellbeing
the Ban on Marketing and Advertising Results in Lack of Dynamism in the Category
Category Data
Table 74 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 75 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 77 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Widespread Consumer Acceptance of Herbal Remedies Continues To Support Sales
Herbal/traditional Products Faces Strong Competition From Unpackaged Alternatives
Herbal/traditional Paediatric Dietary Supplements Registers Dynamic Growth
Competitive Landscape
Competitive Environment Characterised by High Levels of Fragmentation
Strict Regulation and Price Controls Continue To Stifle Innovation and New Product Development
Category Data
Table 80 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Lack of Paediatric Consumer Health Products Continues To Limit Category Development
Paediatric Analgesics and Paediatric Digestive Remedies Remain Dominant
the Development of Paediatric Consumer Health Held Back by Strict Regulation
Competitive Landscape
Local Players Remain Dominant in Paediatric Consumer Health
Prohibition on Advertising and Marketing Stifles Dynamism in Paediatric Consumer Health
Category Data
Table 86 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
List of Contents and Tables
Executive Summary
Demand Continues To Increase in Consumer Health Despite High Inflation
Strong Self-medication Culture Support Sales in All OTC Categories
Stability in the Competitive Environment the Result of Regulatory Burdens
Strict Regulations Limit Product Distribution To Chemists/pharmacies
Further Sales Growth Anticipated Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Analgesics Continues To Benefit From Egypt's Strong Self-medication Culture
Aspirin and Ibuprofen Register Slower Demand As All Categories Record Strong Growth
Strong Growth Due To Population Growth and Consistent Demand Throughout the Year
Competitive Landscape
Gsk's Range of Strong Brands Ensures the Company's Ongoing Leadership
Brufen by Abbott Laboratories Is Still the Leading Brand in Analgesics
Rising Demand for Diclofenac Benefits Novartis
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales of Sleep Aids Likely To Remain Low Due To Limited Consumer Awareness
To Boost Surrounding the Use of Sleep Aids Continues To Suppress Sales
Sleep Aids Has Strong Growth Potential As Insomnia Becomes Increasingly Common
Competitive Landscape
Medizen and Sigma Pharmaceutical Industries Remain in the Leading Positions
Local Companies Remain Prominent Among the Leading Names in Sleep Aids
Complex and Highly Regulated Registration Process Discourages New Launches
Category Data
Table 17 Sales of Sleep Aids: Value 2014-2019
Table 18 Sales of Sleep Aids: % Value Growth 2014-2019
Table 19 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 20 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 21 Forecast Sales of Sleep Aids: Value 2019-2024
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Category Sales Continue To Be Supported by Strong Preference for Self-medication
Demand Remains Highly Seasonal in All Categories
Inconsistent Supply Products and Supplements Stock Shortages Hit Sales
Competitive Landscape
Gsk Consumer Healthcare Enters Category As the Strong Leading Player
Seasonality of Demand Hits Profitability, Suppressing Sales Growth.
Restrictions on Marketing Lead Players To Focus Promotional Efforts on Retail Outlets
Category Data
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Prevalence of Dermatological Conditions Remains High Due To Low Hygiene Standards
High Birth Rate Continues To Support Strong Growth in Nappy (diaper) Rash Treatments
Unit Price Stability Returns To the Category, Supporting Higher Demand
Competitive Landscape
Gsk Consumer Healthcare Leads Sales With A Wide Portfolio of Trusted Brands
Local Brands Benefit From Low Prices and Less Stringent Consumer Expectations
No New Launches Seen in the Category Due To Stringent Regulations and Low Margins
Category Data
Table 29 Sales of Dermatologicals by Category: Value 2014-2019
Table 30 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 32 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 34 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
the General Preference for Self-medication Continues To Support Sales Growth
Food Poisoning A Common Source of Sales for Digestive Remedies
Sales Continue To Be Dominated by Indigestion and Heartburn Remedies
Competitive Landscape
Pharco Overtakes Gsk Consumer Healthcare To Assume Category Leadership
Low Prices Remain Important in A High-volume Category of Frequently Used Products
High Demand Among Low-income Consumers Supports Sales of Cheaper Brands and Generics
Category Data
Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Severe Air Pollution Continues To Support Demand for Eye Care Products
Allergy Eye Care Dominates Volume Sales As Standard Eye Care Dominates Value Sales
Drops Remains the Dominant Format in Eye Care
Competitive Landscape
Kahira Is the Leading Name in Eye Care As Its Brands Continue To Attract Consumers
Low Average Unit Price Supports Overall Sales of Eye Care
Limited Innovation the Result of Restrictive Government Policies
Category Data
Table 42 Sales of Eye Care by Category: Value 2014-2019
Table 43 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Eye Care: % Value 2015-2019
Table 45 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 46 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Prospects
Nrt Smoking Cessation Aids Remains A Marginal Category With No Growth Prospects
Headlines
Prospects
Wound Care Continues To Underperform
Wide Distribution Contributes To Strong Growth in Wound Care
the Preference for Traditional Home-made Alternatives To Remain A Drag on Growth
Competitive Landscape
Pharmaplast Dominates Sales in A Highly Consolidated Category
Alexandria Co for Pharmaceuticals & Chemical Industries the Only Serious Challenger To Pharmaplast
Low Levels of Brand Loyalty Defines the Competitive Environment in Wound Care
Category Data
Table 48 Sales of Wound Care by Category: Value 2014-2019
Table 49 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Wound Care: % Value 2015-2019
Table 51 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 52 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Egyptians Take To Sport and Fitness and Ever Greater Numbers
Unit Prices Continue To Rise Due To the Preponderance of Imported Products
Lack of Effective Regulation Continues To Present Challenges and Opportunities
Competitive Landscape
No Changes Seen in the Competitive Environment As Optimum Nutrition Leads
Shifting Regulations and Inconsistent Application of the Law Remain Major Barriers
Local Products Sees the Opportunity To Gain Ground As Importers Face Issues
Category Data
Table 54 Sales of Sports Nutrition by Category: Value 2014-2019
Table 55 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 57 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 58 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 59 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Wide Variety of Affordable Products Supports Sales Growth
Minerals Remains the Largest Non-herbal/traditional Dietary Supplements Category
Dietary Deficiencies Underpin Strong Demand for Minerals
Competitive Landscape
Local Player Eva Pharma Leads A Highly Fragmented Category, Ahead of Gsk
High Levels of Fragmentation Likely To Remain A Feature of Dietary Supplements
Difficult and Lengthy Product Registration Process Discourages Innovation
Category Data
Table 60 Sales of Dietary Supplements by Category: Value 2014-2019
Table 61 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 62 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 63 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 64 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 65 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 66 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
the Inability of Companies To Market and Advertise Their Products Hinders Growth
Doctors Are Not Normally Consulted Before Egyptians Purchase Vitamins
Multivitamins Remains the Dominant Vitamins Category Due To the Value It Represents
Competitive Landscape
Local Companies Remain the Major Players in Vitamins
Paediatric Vitamins Remains A Niche Category With Considerable Room for Growth
the Prohibition on Advertising Ensures A Highly Stable Competitive Environment
Category Data
Table 67 Sales of Vitamins by Category: Value 2014-2019
Table 68 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 69 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Vitamins: % Value 2015-2019
Table 71 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 72 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 73 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Unhealthy Lifestyles and High-fat Diets Remain Common Among the Population
the Preference for Traditional and Natural Weight Loss Remedies Continues To Suppress Demand
Cultural Preference for Plump, Curvy Woman To Continue Suppressing Demand
Competitive Landscape
Eva Pharma Remains the Strong Leader in Weight Management and Wellbeing
the Ban on Marketing and Advertising Results in Lack of Dynamism in the Category
Category Data
Table 74 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 75 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 77 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Widespread Consumer Acceptance of Herbal Remedies Continues To Support Sales
Herbal/traditional Products Faces Strong Competition From Unpackaged Alternatives
Herbal/traditional Paediatric Dietary Supplements Registers Dynamic Growth
Competitive Landscape
Competitive Environment Characterised by High Levels of Fragmentation
Strict Regulation and Price Controls Continue To Stifle Innovation and New Product Development
Category Data
Table 80 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Lack of Paediatric Consumer Health Products Continues To Limit Category Development
Paediatric Analgesics and Paediatric Digestive Remedies Remain Dominant
the Development of Paediatric Consumer Health Held Back by Strict Regulation
Competitive Landscape
Local Players Remain Dominant in Paediatric Consumer Health
Prohibition on Advertising and Marketing Stifles Dynamism in Paediatric Consumer Health
Category Data
Table 86 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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