Consumer Health in Egypt

CONSUMER HEALTH IN EGYPT

October 2017

List of Contents and Tables

Executive Summary
High Unit Price Increases in 2017
Healthy Retail Volume and Value Growth in 2017 Despite the Economic Turmoil
GlaxoSmithKline Egypt Leads Consumer Health in Egypt
Pharmacies Dominates Consumer Health Distribution in 2017
Healthy Growth Is Expected Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Analgesics Leads Consumer Health in 2017
Paediatric Analgesics Sales Remain Small Despite the Large Child Population
Pharmacists Monopolises Distribution
Competitive Landscape
GlaxoSmithKline Egypt Remains the Leading Player
the Rest of the Competitive Landscape Is Fragmented
Marketing Remains A Challenge for Companies
Category Data
Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Sleep Aids Are Not Popular Among Egyptians
Natural Alternatives To Sleep Aids
Lack of Education and Marketing Undermines the Demand for Sleep Aids
Competitive Landscape
Very Few Brands Available
No New Sleep Aids Enter Egypt in 2017
Category Data
Table 18 Sales of Sleep Aids: Value 2012-2017
Table 19 Sales of Sleep Aids: % Value Growth 2012-2017
Table 20 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 21 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 22 Forecast Sales of Sleep Aids: Value 2017-2022
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
the Demand for Cough Remedies Is Constant
Paediatric Products Remain Underdeveloped
Dynamic Retail Value Growth in 2017
Competitive Landscape
GlaxoSmithKline Egypt Is A Key Presence in Pharmacies
Marketing and Advertising Remains A Challenge for Companies
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 26 Sales of Decongestants by Category: Value 2012-2017
Table 27 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Egyptians Do Not Believe in Dermatologicals
Higher Demand for Hair Loss Treatments
High Unit Price Increases in 2017
Competitive Landscape
GlaxoSmithKline Leads A Fragmented Competitive Landscape
Domestic Companies Play An Important Role in Dermatologicals
Category Data
Table 32 Sales of Dermatologicals by Category: Value 2012-2017
Table 33 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 35 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 37 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
High Demand for Digestive Remedies Due To Food Hygiene Issues
Indigestion and Heartburn Remedies Leads Sales in 2017
Competitive Landscape
Multinationals and Egyptian Companies Regain Their Faith in Digestive Remedies
GlaxoSmithKline Egypt Leads A Fragmented Competitive Landscape
No Advertisements for Digestive Remedies
Category Data
Table 39 Sales of Digestive Remedies by Category: Value 2012-2017
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 41 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Pollution Stimulates Sales of Eye Care in Egypt
Standard Eye Care Continues To Lead Retail Value Sales in 2017
Healthy Growth Is Expected Over the Forecast Period
Competitive Landscape
Kahira Pharmaceutical & Chemical Industries Leads in 2017
Imports Encounter Difficulties Entering Egypt
the Lack of Marketing and Advertising Hinders Sales
Category Data
Table 45 Sales of Eye Care by Category: Value 2012-2017
Table 46 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 47 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 48 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 49 NBO Company Shares of Eye Care: % Value 2013-2017
Table 50 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 51 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Prospects
Headlines
Prospects
US Dollar Crisis Triggers Price Hikes
Small Market Size in Relation To Egypt's Population
Pushes and Pulls for Wound Care in the Forecast Period
Competitive Landscape
Wound Care Is Driven by Unit Price
Local Players Dominate Wound Care in 2017
Category Data
Table 53 Sales of Wound Care by Category: Value 2012-2017
Table 54 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Wound Care: % Value 2013-2017
Table 56 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 57 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 58 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Prices Hikes in 2017
Sports Protein Powder Continues To Lead Retail Value Sales in 2017
Sports Protein Bars Posts the Fastest Value Growth in 2017
Competitive Landscape
Backlash Against Imports
Egyptian Brands Start To Grow
Young Egyptians Set To Stimulate Demand
Category Data
Table 59 Sales of Sports Nutrition by Category: Value 2012-2017
Table 60 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 62 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 63 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 64 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Retail Value Growth in 2017
Unit Price Increases Determine Product Choice
Non-herbal/traditional Dietary Supplements Continues To Lead Sales
Competitive Landscape
Nerhadou International Leads A Fragmented Competitive Landscape
Strict Regulations on Marketing and Advertising
Many Brands Reappear in 2017
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 65 Sales of Dietary Supplements by Category: Value 2012-2017
Table 66 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 67 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 68 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 69 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 70 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 71 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 72 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Greater Health Awareness Drives Sales Growth
Multivitamins Registers the Highest Increase in Retail Value Sales in 2017
Almost All Brands See Unit Price Increases in 2017
Competitive Landscape
Egyptian Companies Lead Vitamins
Strict Laws on Marketing and Advertising
No New Entrants in 2017
Category Data
Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 73 Sales of Vitamins by Category: Value 2012-2017
Table 74 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 75 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 76 NBO Company Shares of Vitamins: % Value 2013-2017
Table 77 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 78 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Weight Management Remains Important Due To Poor Eating Habits
OTC Obesity Dominates
No Healthy Living Or Eating Campaigns
Competitive Landscape
Eva Pharma Is A Renowned Egyptian Company
Marketing and Advertising Is Banned by the Ministry of Health
Unit Prices Increase in 2017
Category Data
Table 80 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Health-conscious Consumers Drive Sales
Cough, Cold and Allergy (hay Fever) Remedies Leads in 2017
Unpackaged Alternatives Threaten Packaged Sales
Competitive Landscape
Local Companies Play A Key Role
No New Imports Or Product Launches in 2017
Category Data
Table 86 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Child-specific Consumer Health Remains Underdeveloped
Paediatric Digestive Remedies Leads Value Sales
the Monetary Crisis Leads To Unit Price Increases
Competitive Landscape
Local Companies Lead A Fragmented Competitive Landscape
the Ministry of Health Discourages New Launches
Marketing and Advertising Ban Limits Development
Category Data
Table 92 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022