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Consumer Health in Egypt

  • ID: 2315953
  • Report
  • Region: Egypt
  • 84 pages
  • Euromonitor International
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In 2017, unit prices increased across all consumer health categories in Egypt for the first time ever. This followed the sharp devaluation of the Egyptian pound against the US dollar, which led manufacturers to cease production of many brands due to the fact that retail prices were not sufficient to cover rapidly rising costs. After intense negotiations with major manufacturers, the Ministry of Health agreed to increase retail prices of most consumer health products sold in the Egyptian market.

The Consumer Health in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN EGYPT
February 2019

List of Contents and Tables
Executive Summary
Consumer Health Stabilises in 2018 Following Crisis of 2017
Price Hikes Impact Negatively on Volume Sales in Most Categories
Rigid Regulatory Environment Continues To Discourage New Entries
Chemists/pharmacies Continue To Dominate Consumer Health Distribution
Demand Expected To Remain Strong Despite Strict Regulatory Controls
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Performance of Analgesics Stabilises Following Price Increases
Pharmacists Maintain A Huge Influence Over Analgesics Purchasing Decisions
Paediatric Analgesics Remains A Small Category Despite High Birth Rates
Competitive Landscape
GlaxoSmithKline Continues To Lead Analgesics
No New Launches Recorded in 2018
Analgesics in Egypt Offers Several Inexpensive Brands
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Sleep Aids Remains Low But Looks Set To Increase
Natural Remedies Remain More Popular Than Sleep Aids
Competitive Landscape
Local Producers Lead As Low Demand Discourages Imports
No New Launches Due To Rigid Regulatory Environment
Category Data
Table 18 Sales of Sleep Aids: Value 2013-2018
Table 19 Sales of Sleep Aids: % Value Growth 2013-2018
Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 22 Forecast Sales of Sleep Aids: Value 2018-2023
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
Demand for Cough Remedies and Antihistamines/allergy Remedies Remains Strong
Price Hikes Temper Volume Sales Growth in 2018
Rigid Price Controls Set To Remain in Place Over the Forecast Period
Competitive Landscape
Marketing Activities Mainly Limited To Chemists/pharmacies
GlaxoSmithKline Maintains Its Strong Lead in 2018
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 26 Sales of Decongestants by Category: Value 2013-2018
Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Low Confidence in Topical Products Hampers Demand in Dermatologicals
Nappy (diaper) Rash Treatments Registers Dynamic Performance Despite Price Hikes
Demand for Paediatric Dermatologicals Remains Very Low
Competitive Landscape
GlaxoSmithKline Leads Dermatologicals in 2018
Strict Price Controls Will Continue To Discourage Innovation
Category Data
Table 32 Sales of Dermatologicals by Category: Value 2013-2018
Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 37 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Poor Hygiene Standards and Unhealthy Diets Drive Demand for Digestive Remedies
Indigestion and Heartburn Remedies Leads in Value Terms
Egyptians More Likely To Consult Pharmacists Than Doctors for Digestive Complaints
Competitive Landscape
GlaxoSmithKline Remains the Leading Player in 2018
Price Is the Main Factor in Purchasing Decisions
Category Data
Table 39 Sales of Digestive Remedies by Category: Value 2013-2018
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Widespread Air Pollution Continues To Drive Demand in Eye Care
Standard Eye Care Products Remain the Most Popular
Competitive Landscape
Kahira Pharmaceutical Leads Eye Care in 2018
Currency Devaluation Creates Opportunities for Local Brands
Regulations Discourage Innovation and Limit Competition
Category Data
Table 45 Sales of Eye Care by Category: Value 2013-2018
Table 46 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 47 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 48 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 49 NBO Company Shares of Eye Care: % Value 2014-2018
Table 50 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 51 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Wound Care Remains A Minor Category Despite Egypt's Large Population
Rising Health Awareness and Wide Distribution Boost Category Performance
Widespread Use of Home-made Cloth Bandages Will Continue To Limit Demand
Competitive Landscape
Domestic Players Continue To Dominate Wound Care
Price and Availability Dictate Purchasing Decisions
Category Data
Table 53 Sales of Wound Care by Category: Value 2013-2018
Table 54 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Wound Care: % Value 2014-2018
Table 56 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 57 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 58 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Price Hikes and Import Barriers Pose Challenges for Sports Nutrition
Locally Manufactured Brands Gain Ground in Sports Protein Bars
Lack of Regulation Continues To Restrict Category Development
Competitive Landscape
Egyptian Brands Replace Imported Products
Importers Struggle With Frequent Regulatory Changes
Category Data
Table 59 Sales of Sports Nutrition by Category: Value 2013-2018
Table 60 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 62 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 63 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 64 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Continue To Favour Non-herbal/traditional Dietary Supplements
Minerals Remain Very Popular in Egypt
Demand for Paediatric Dietary Supplements Set To Remain Low
Competitive Landscape
Eva Pharma and GlaxoSmithKline Lead Dietary Supplements in 2018
Imported Brands Lose Ground As Competitive Environment Remains Fragmented
Regulatory Barriers and Currency Volatility Discourage Innovation
Category Data
Table 65 Sales of Dietary Supplements by Category: Value 2013-2018
Table 66 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 67 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 68 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 69 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 70 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 71 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 72 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Extensive Product Variety Helps To Sustain Consumer Interest in Vitamins
Egyptians Rely on Pharmacists for Their Vitamin Needs
Multivitamins Remains the Leading Category in Value Terms
Competitive Landscape
Local Brands Set To Gain Popularity As Price-sensitivity Increases
Demand for Paediatric Vitamins Remains Low
Social Media Offers New Promotional Opportunities for Vitamins Companies
Category Data
Table 73 Sales of Vitamins by Category: Value 2013-2018
Table 74 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 75 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 76 NBO Company Shares of Vitamins: % Value 2014-2018
Table 77 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 78 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Unhealthy Egyptian Lifestyles Benefit Weight Management and Wellbeing
Egyptian Culture Favours "roundish" Figures
Rising Health Awareness Among Young Egyptians Bodes Well for the Category
Competitive Landscape
Egyptian Manufacturers Continue To Lead in 2018
Marketing and Advertising Restrictions Hamper Category Development
Category Data
Table 80 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Herbal/traditional Products Face Strong Competition From Unpackaged Remedies
Cough, Cold and Allergy (hay Fever) Remedies Continue To Lead in 2018
Herbal/traditional Paediatric Dietary Supplements Set To Remain A Niche Category
Competitive Landscape
Local Companies Lead A Highly Fragmented Category
Rigid Regulatory Environment Prevents New Launches
Category Data
Table 86 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Paediatric Consumer Health Remains A Relatively Minor Category in Egypt
Paediatric Analgesics Leads in Value Terms
Paediatric Digestive Remedies Continues To Develop Positively
Competitive Landscape
Local Companies Continue To Lead Paediatric Consumer Health
Strict Regulatory Controls Inhibit New Product Development
Category Data
Table 92 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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