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Consumer Health in India

  • ID: 2315954
  • Report
  • October 2020
  • Region: India
  • 103 pages
  • Euromonitor International
The COVID-19 pandemic is having a marked impact on the Indian consumer health market, though it is exerting a contrasting influence across categories. Some OTC categories, such as systemic analgesics, have benefited from consumer demand for products providing instant relief during a time of uncertainty and anxiety.

The Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Weaker demand for topical analgesics
  • Adult acetaminophen benefits from demand for fever medication
  • Pandemic places increasing cost pressures on manufacturers
RECOVERY AND OPPORTUNITIES
  • Positive outlook for topical analgesics
  • Younger consumers key to growth in analgesics
  • Stronger distribution will contribute to growth
CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Fast relief products favoured over traditional formats
  • Home seclusion contributes to dip in growth
  • Procter & Gamble retains lead as lockdown affects supply chain
RECOVERY AND OPPORTUNITIES
  • Ayurvedic tradition provides potential for revival of natural trend
  • Pollution set to generate demand for cough, cold and allergy (hay fever) remedies
  • Potential for further expansion of online pharmacies
CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Lack of eating out hits sales, but irregular lockdown habits generate demand
  • Travel restrictions undermine demand for motion sickness remedies
  • Leaders adapt marketing to lockdown
RECOVERY AND OPPORTUNITIES
  • Holistic approaches threaten OTC digestive remedies, but there are opportunities for herbal/traditional products
“Vocal for Local” campaign presents opportunities for domestic companies
  • Return to hectic lifestyles has potential to drive growth
CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Economic uncertainty diverts spending power away from dermatologicals
  • Competition from beauty brands
  • Leader adapts offer to changing competitive environment
RECOVERY AND OPPORTUNITIES
  • High levels of pollution create skin problems
  • Return to exercise set to boost demand
  • Blurring of boundaries between dermatologicals and beauty
CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 encourages smokers to quit
  • ENDS ban provides a boost for NRT smoking cessation aids
  • Cipla encourages consumers to quit during lockdown
RECOVERY AND OPPORTUNITIES
  • Health trend generating growth opportunities for NRT smoking cessation aids
  • Need for prescription for higher doses is an obstacle to development
  • Limited availability hinders diversification of the offer
CATEGORY INDICATORS
  • Table 35 Number of Smokers by Gender 2015-2020
CATEGORY DATA
  • Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Lockdown boosts competition from home remedies
  • Economic impact of COVID-19 undermines demand
  • Local players gaining share as category becomes more fragmented
RECOVERY AND OPPORTUNITIES
  • High pollution levels increase incidence of eye problems
  • Electronic devices impact eye health
  • Eye implants could pose a threat to eye drops
CATEGORY DATA
  • Table 42 Sales of Eye Care by Category: Value 2015-2020
  • Table 43 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 44 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 45 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 46 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Lockdown leads to lower demand for wound care
  • Johnson & Johnson benefits from strong brand recognition and extensive distribution
  • Multinationals dominate but small local players gain share
RECOVERY AND OPPORTUNITIES
  • Return to outdoor pursuits to generate demand for wound care
  • Young population offers potential for development
  • Little appeal for new players, while innovation focuses on the advanced segment
CATEGORY DATA
  • Table 48 Sales of Wound Care by Category: Value 2015-2020
  • Table 49 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 51 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 52 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 boosts demand for vitamins
  • Pandemic increases interest in Ayurvedic products
  • Leader sees surge in online demand, as new players enter the category
RECOVERY AND OPPORTUNITIES
  • Growing interest in vitamins, but challenge from alternative sources of nutrients
  • Enduring shift online
  • Ongoing interest in Ayurvedic products
CATEGORY DATA
  • Table 54 Sales of Vitamins by Category: Value 2015-2020
  • Table 55 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 56 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 57 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 58 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 59 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Immunity boosters see surge in demand
  • Challenging economic environment undermines demand
  • Interest in Indian traditions proves influential during the pandemic
RECOVERY AND OPPORTUNITIES
  • Ayurvedic products have an opportunity to kick on from increased demand during the pandemic
  • Micro-nutrient deficiency and urbanisation create potential, but economic conditions set to dampen demand
  • Health trend to present challenges as well as opportunities
CATEGORY DATA
  • Table 61 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 62 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 63 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 64 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 65 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 66 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Lockdown undermines demand for meal replacement products
  • Potential of e-commerce bolstered by COVID-19
  • Herbalife working to reinforce lead, while Zydus builds on Heinz acquisition
RECOVERY AND OPPORTUNITIES
  • Post lockdown concerns about fitness and body weight have potential to generate consumer interest
  • Return to hectic lifestyles should boost demand for supplement nutrition drinks
  • COVID-19 could lead to severe nutritional deficit
CATEGORY DATA
  • Table 68 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Lockdown limits availability of sports nutrition products
  • Low levels of consumer awareness
  • Leader facing challenges
RECOVERY AND OPPORTUNITIES
  • Increased participation in sport and exercise to present opportunities
  • Economic climate will present an obstacle to growth
  • Young population provides potential for expansion
CATEGORY DATA
  • Table 74 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 75 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 76 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 77 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 78 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Overall herbal/traditional products hit by demand for instant relief
  • Herbal/traditional dietary supplements benefits from growing interest in Ayurveda
  • Interest in Ayurvedic immunity boosters influencing competitive landscape
RECOVERY AND OPPORTUNITIES
  • Potential for further development of Ayurvedic products
  • Distribution to play a key role in emergence of herbal/traditional products
  • Category set to see increasing competition
CATEGORY DATA
  • Table 80 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Overall category adversely affected by pandemic, but increased interest in vitamins and dietary supplements
  • Parental inhibitions constrain growth, but demand rises during the pandemic
  • Companies target heightened demand in paediatric vitamins and dietary supplements
RECOVERY AND OPPORTUNITIES
  • Childhood malnutrition remains a significant problem in India
  • Parental focus on holistic prevention presents an obstacle to category development
  • Potential in novel formats beyond tablets and capsules
CATEGORY DATA
  • Table 86 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
2020 IMPACT
Note: Product cover images may vary from those shown
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