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Consumer Health in India

  • ID: 2315954
  • Report
  • September 2021
  • Region: India
  • 109 Pages
  • Euromonitor International
The first wave of COVID-19 in 2020 led to supply chain issues but the widespread stockpiling of consumer health products during that period helped the overall industry to record positive growth in current value terms. While consumer concerns around COVID-19 started to ease towards the end of 2020 and the start of 2021, a steep rise in cases in the second quarter of 2021 was a major driver of demand for consumer health products.

The publisher's Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources

ANALGESICS IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Weaker growth in topical analgesics/anaesthetic set to continue in 2021
  • Competition in topical analgesics/anaesthetic rising as demand grows
  • Government controls continue to limit stronger growth in systemic analgesics, while Bayer launches its new Consumer Health division in India

PROSPECTS AND OPPORTUNITIES
  • Players see potential in setting up consumer health divisions
  • Ayurvedic medicine set to play a stronger role in analgesics over the forecast period
  • Younger consumers offer huge potential for the development of analgesics as India starts to become more active again

CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2016-2021
  • Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Second wave of COVID-19 boosts demand for cough, cold and allergy (hay fever) remedies
  • E-pharmacies thriving in India, although restrictions continue to constrain stronger development
  • Fast relief still taking precedence over herbal/traditional claims

PROSPECTS AND OPPORTUNITIES
  • Players take a sensitive approach to marketing in light of COVID-19
  • Pressure on government to produce clearer OTC rules
  • An easing of hygiene measures and rising pollution levels could benefit sales

CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 and unhealthy lifestyles supporting demand for digestive remedies
  • Eno encourages consumers to shun traditional treatments when addressing stomach acidity
  • Second wave of COVID-19 brings a halt to the recovery of motion sickness remedies

PROSPECTS AND OPPORTUNITIES
  • Natural solutions could hinder the growth of standard digestive remedies
  • “Vocal for Local” campaign provides boost to domestic brands
  • Resumption of pre-COVID-19 lifestyles should fuel demand for digestive remedies

CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Mixed fortunes for dermatologicals in 2021 as a second wave of COVID-19 brings an end to the category’s recovery
  • Consumer priorities lie elsewhere as hospitals report supply shortages in their battle against COVID-19
  • Emami remains focused on expansion as it targets younger consumers

PROSPECTS AND OPPORTUNITIES
  • Dermatologicals could find new opportunities in post-COVID-19 India
  • Growth could be undermined by the blurring of the boundary between dermatologicals and beauty
  • Easing of COVID-19 restrictions should boost demand for dermatologicals

CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Smoking prevalence falls but NRT smoking cessation aids still faces obstacles to growth as consumers look for alternative ways of quitting

NRT gum benefits from new users as health concerns rise
  • Cipla continues to dominate as it focuses on COVID-19 as another reason for smokers to quit

PROSPECTS AND OPPORTUNITIES
  • Restrictions on dosage levels is limiting the demand for OTC NRT smoking cessation aids
  • Increased health consciousness should benefit sales
  • Ban on ENDS could benefit future sales of NRT smoking cessation aids

CATEGORY INDICATORS
  • Table 35 Number of Smokers by Gender 2016-2021

CATEGORY DATA
  • Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
  • Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
  • Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
  • Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
  • Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

SLEEP AIDS IN INDIAKEY DATA FINDINGSEYE CARE IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Increased screen time due to lockdown drives demand for eye care
  • Eye care faces several obstacles to stronger growth including competition from home remedies
  • Allergen launches Refresh Digital range as local players continue to gain share

PROSPECTS AND OPPORTUNITIES
  • Eye care set for slow recovery as consumers come out of enforced hibernation
  • Rising pollution levels offer opportunities for eye care
  • Eye implants could pose a threat to eye drops

CATEGORY DATA
  • Table 42 Sales of Eye Care by Category: Value 2016-2021
  • Table 43 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 44 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 45 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 46 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Wound care sees stable growth despite second wave of COVID-19
  • Little change in distribution landscape as consumers focus on local neighbourhood stores
  • Band-Aid remains the most popular choice when it comes to wound care

PROSPECTS AND OPPORTUNITIES
  • Wound care set to suffer from category maturity but potential could lie in COVID-19-related issues
  • The resumption of sport and exercise set to drive demand
  • Johnson & Johnson relaunches OURTONE range as companies embrace ideas of inclusivity

CATEGORY DATA
  • Table 48 Sales of Wound Care by Category: Value 2016-2021
  • Table 49 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 50 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 51 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 52 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Deadly second wave of COVID-19 leads to a sharp rise in demand for vitamins
  • A wide range of new product launches seen as players look to benefit from the strong demand for vitamins

OTC sales of vitamin D remain constrained by dosage limits
PROSPECTS AND OPPORTUNITIES
  • Ayurvedic medicine expected to influence new product development over the forecast period
  • Vitamins set for more stable growth as COVID-19 fears subside
  • E-commerce offers some hope for expansion but economic concerns could undermine growth

CATEGORY DATA
  • Table 54 Sales of Vitamins by Category: Value 2016-2021
  • Table 55 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 56 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 57 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 58 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 59 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Dietary supplements see sales boosted by immunity boosting claims
  • Self-care has become top priority for Indians
  • Competition heats up as new and existing players eye opportunities in chyawanprash

PROSPECTS AND OPPORTUNITIES
  • Dietary supplements set for bright future buoyed by the expansion of e-commerce
  • Amway and Herbalife upping their efforts as they fight for share in direct selling
  • Economic challenges could be a barrier to growth although opportunities for innovation still exist

CATEGORY DATA
  • Table 61 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 62 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 63 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 64 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 65 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 66 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Lifestyle changes due to COVID-19 help drive demand for weight management and wellbeing
  • Economic concerns apply downward pressures but e-commerce helps to fuel growth
  • Herbalife going from strength to strength while Zydus eyes expansion opportunities

PROSPECTS AND OPPORTUNITIES
  • Return to busy lifestyles set to reinvigorate demand foe weight management and wellbeing
  • Weight management and wellbeing not just about weight loss
  • Expanding product range could help drive interest in slimming teas

CATEGORY DATA
  • Table 68 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Second wave of COVID-19 puts the brakes on sports nutrition’s recovery
  • Sales rebound in 2021 driven by the category’s core consumer base
  • Glanbia switches to local production in 2021

PROSPECTS AND OPPORTUNITIES
  • Target audience for sports nutrition expected to expand as more consumers become focused on health and fitness
  • Online sales and marketing key to the growth of sports nutrition
  • Economic pressures could present an obstacles to the growth and development of sports nutrition

CATEGORY DATA
  • Table 74 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 75 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 76 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 77 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 78 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Focus on preventative health supports sales of dietary supplements, but desire for instant relief restricts sales in other areas of herbal/traditional products
  • Dabur takes the lead as clinical trials prove Chyawanprash to be effective in helping to prevent COVID-19
  • Brands reach out to a younger audience

PROSPECTS AND OPPORTUNITIES
  • Ayurveda offers strong potential for growth and development
  • Potential of herbal/traditional products set to drive increased competition
  • Herbal/traditional tonics set for further expansion

CATEGORY DATA
  • Table 80 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Parents remain reluctant to use supplements for their children with a focus on healthy diet and exercise
  • Second wave of COVID-19 boosts demand for some products
  • Herbalife performs well as parents look to boost their children’s immunity

PROSPECTS AND OPPORTUNITIES
  • Resumption of in-school learning should kickstart stronger growth
  • Increasingly educated parents provide challenges and opportunities for the development of paediatric consumer health
  • Potential in novel formats beyond tablets and capsules

CATEGORY DATA
  • Table 86 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown