Consumer Health in India - Research and Markets

During the initial months of 2022, India experienced a third wave of COVID-19, which nonetheless, was less severe than other previous waves in the country. Additionally, India’s vaccination uptake has notably increased amongst the adult population, which has allowed the government to further ease restrictions, including for health and fitness centres.

The Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN INDIA

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Healthy growth for topical analgesics supported by greater uptake of physical activity
Product innovation within topical analgesics to encourage consumer demand
Players look to increase penetration through affordable packs and heightened distribution

PROSPECTS AND OPPORTUNITIES

Greater focus on increasing digital presence in bid to gain share of online sales
Government initiatives to drive sporting activities set to benefit topical analgesics over forecast period
Competition set to increase with entry of new players and introduction of new formats

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Self-medication habit drives consumer demand for cough, cold and allergy (hay fever) remedies
Use of herbal ingredients intensifies to attract new consumers
Greater focus on brand ambassadors to drive awareness amongst target audience

PROSPECTS AND OPPORTUNITIES

Rising air pollution combined with ageing population could positively influence sales
Government’s prospective changes in OTC rules likely to impact sales over forecast period
Waning severity of virus combined with rising inflation act as a hurdle

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

DIGESTIVE REMEDIES IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Resumption of daily activities supports demand for digestive remedies
Launch of new flavours due to increasing competition from traditional homemade remedies
Eno leverages innovative promotion campaigns to increase brand engagement

PROSPECTS AND OPPORTUNITIES

Faster relief to remain as focal point to encourage shift in consumer habits
Heightened awareness of healthy lifestyles could offer both opportunities and threat
Lower declines for motion sickness remedies as travel demand is set to recover

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

DERMATOLOGICALS IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Competition within dermatologicals intensifies with entry of new brands
Emami expands product portfolio to bolster non-seasonal consumer demand
Resumption of dermatology services combined with increasing skin and hair issues impacts growth

PROSPECTS AND OPPORTUNITIES

Nappy (diaper) rash treatments offers attractive growth opportunity
Increasing participation in outdoor activities combined with greater return to gyms set to benefit dermatologicals
Medicated shampoos could be impacted by competition from beauty and personal care

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

NRT SMOKING CESSATION AIDS IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Growing focus on health and fitness benefits NRT smoking cessation aids
Cipla focuses on technology to assist and support consumers in their journey
Substitute products and new entries intensify competition for NRT gum brands

PROSPECTS AND OPPORTUNITIES

Inflation set to impact growth as consumers search for more affordable ways to quit smoking
Limitation on NRT gum dosage levels a discouraging factor for heavy smokers
Government changes to National List of Essential Medicines may benefit NRT smoking cessation aids

CATEGORY INDICATORS

Table 35 Number of Smokers by Gender 2017-2022

CATEGORY DATA

Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027

SLEEP AIDS IN INDIA

2022 DEVELOPMENTS

EYE CARE IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Consumer perceptions of discretionary spending impact demand for eye care
Refresh Tears consolidates leadership, benefiting from strong brand recognition
Domestic players leverage Ayurvedic ingredients to encourage consumer trials

PROSPECTS AND OPPORTUNITIES

Greater penetration of mobile internet set to drive demand for eye care
Developments within eyewear can hamper growth of eye care
Rising pollution levels and increase in employed population could benefit sales

CATEGORY DATA

Table 42 Sales of Eye Care by Category: Value 2017-2022
Table 43 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Eye Care: % Value 2018-2022
Table 45 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 46 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027

WOUND CARE IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Resumption of exercise and outdoor activities drives up demand for wound care
Strong brand recognition supports Band-Aid’s leadership
Brands resort to attractive prints to differentiate offerings and encourage consumer trials

PROSPECTS AND OPPORTUNITIES

Government initiatives for sporting activities can expand consumer base
Category maturity and consumer lifestyle trend to stabilise wound care’s growth
Offline distribution to remain dominant due to convenience

CATEGORY DATA

Table 48 Sales of Wound Care by Category: Value 2017-2022
Table 49 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Wound Care: % Value 2018-2022
Table 51 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 52 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

VITAMINS IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Waning impact of pandemic slows demand for vitamins
Increasing competition within multivitamins as players target specific consumer groups
Retail e-commerce gains further share despite greater return to normality

PROSPECTS AND OPPORTUNITIES

Expansion of retail offline combined with increase in promotions is key to penetration levels of vitamins
Players likely to tap into new product formats to drive consumer demand
Beauty and personal care positioning could significantly benefit vitamins

CATEGORY DATA

Table 54 Sales of Vitamins by Category: Value 2017-2022
Table 55 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 56 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 57 NBO Company Shares of Vitamins: % Value 2018-2022
Table 58 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 59 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

DIETARY SUPPLEMENTS IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Greater return to normality provides mixed performance for dietary supplements
Protein supplements benefits from heightened health awareness
Players leverage brand ambassadors and sponsorships to bolster brand awareness

PROSPECTS AND OPPORTUNITIES

Dietary supplements set to benefit from expanding consumer base and fitness apps
Dabur likely to introduce new format of chyawanprash in bid to encourage demand
Rising inflation levels could influence future growth of dietary supplements

CATEGORY DATA

Table 61 Sales of Dietary Supplements by Category: Value 2017-2022
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 63 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 64 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 65 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 66 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

WEIGHT MANAGEMENT AND WELLBEING IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Greater mobility and resumption of socialising support demand for weight management and wellbeing
Herbalife further strengthens leadership through strong consumer awareness resulting from increase in promotional activities
Players resort to higher protein claims to improve uptake of supplement nutrition drinks

PROSPECTS AND OPPORTUNITIES

Inflation set to impact purchasing power, which could influence demand in 2023
Rising employed population provides attractive opportunity for weight management and wellbeing players
Weight management could face stiff competition from sports nutrition

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

SPORTS NUTRITION IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Reopening of gyms and other fitness centres fuels recovery of sports nutrition
Competitive landscape within sports protein powder sees changes following acquisition
Further share gain for retail e-commerce supported by quality assurance and convenience

PROSPECTS AND OPPORTUNITIES

Expansion of employed population set to boost demand for sports nutrition
Promotional campaigns through micro influencers and fitness trainers could hold key to brand growth
Government encouragement for sports participation likely to support category growth

CATEGORY DATA

Table 87 Sales of Sports Nutrition by Category: Value 2017-2022
Table 88 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 90 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 91 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 92 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

HERBAL/TRADITIONAL PRODUCTS IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Focus on herbal/traditional cough, cold and allergy (hay fever) remedy to address competition from homemade options
Dabur retains leadership through regular launches across the category
Heightened health awareness benefits herbal/traditional products

PROSPECTS AND OPPORTUNITIES

Players to launch new formats to drive up demand for herbal/traditional products
Growth of herbal/traditional products to stabilise as fear of COVID-19 wanes
Rising competition for herbal/traditional cough, cold and allergy (hay fever) remedies from OTC options due to faster relief claims

CATEGORY DATA

Table 74 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 75 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 76 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 77 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 78 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 79 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027

PAEDIATRIC CONSUMER HEALTH IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Parents’ hesitance to purchase supplements for their children impacts paediatric consumer health
Greater return to normality fuels demand for nappy (diaper) rash treatments
Gummies format likely to encourage trials of paediatric consumer health products

PROSPECTS AND OPPORTUNITIES

Nappy (diaper) rash treatments holds attractive growth opportunities
Changing consumer lifestyles could benefit paediatric consumer health
Paediatric dietary supplements likely to face intense competition from supplement nutrition drinks targeting children

CATEGORY DATA

Table 80 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 81 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 82 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 83 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 84 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 85 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 86 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027