During the initial months of 2022, India experienced a third wave of COVID-19, which nonetheless, was less severe than other previous waves in the country. Additionally, India’s vaccination uptake has notably increased amongst the adult population, which has allowed the government to further ease restrictions, including for health and fitness centres.
The Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER HEALTH IN INDIAEXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2017-2022
- Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 1 Research Sources
ANALGESICS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Healthy growth for topical analgesics supported by greater uptake of physical activity
- Product innovation within topical analgesics to encourage consumer demand
- Players look to increase penetration through affordable packs and heightened distribution
PROSPECTS AND OPPORTUNITIES
- Greater focus on increasing digital presence in bid to gain share of online sales
- Government initiatives to drive sporting activities set to benefit topical analgesics over forecast period
- Competition set to increase with entry of new players and introduction of new formats
CATEGORY DATA
- Table 11 Sales of Analgesics by Category: Value 2017-2022
- Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
- Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
- Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
- Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
- Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Self-medication habit drives consumer demand for cough, cold and allergy (hay fever) remedies
- Use of herbal ingredients intensifies to attract new consumers
- Greater focus on brand ambassadors to drive awareness amongst target audience
PROSPECTS AND OPPORTUNITIES
- Rising air pollution combined with ageing population could positively influence sales
- Government’s prospective changes in OTC rules likely to impact sales over forecast period
- Waning severity of virus combined with rising inflation act as a hurdle
CATEGORY DATA
- Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
- Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
- Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Resumption of daily activities supports demand for digestive remedies
- Launch of new flavours due to increasing competition from traditional homemade remedies
- Eno leverages innovative promotion campaigns to increase brand engagement
PROSPECTS AND OPPORTUNITIES
- Faster relief to remain as focal point to encourage shift in consumer habits
- Heightened awareness of healthy lifestyles could offer both opportunities and threat
- Lower declines for motion sickness remedies as travel demand is set to recover
CATEGORY DATA
- Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
- Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
- Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
- Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
- Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
- Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Competition within dermatologicals intensifies with entry of new brands
- Emami expands product portfolio to bolster non-seasonal consumer demand
- Resumption of dermatology services combined with increasing skin and hair issues impacts growth
PROSPECTS AND OPPORTUNITIES
- Nappy (diaper) rash treatments offers attractive growth opportunity
- Increasing participation in outdoor activities combined with greater return to gyms set to benefit dermatologicals
- Medicated shampoos could be impacted by competition from beauty and personal care
CATEGORY DATA
- Table 29 Sales of Dermatologicals by Category: Value 2017-2022
- Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
- Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
- Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
- Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
- Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Growing focus on health and fitness benefits NRT smoking cessation aids
- Cipla focuses on technology to assist and support consumers in their journey
- Substitute products and new entries intensify competition for NRT gum brands
PROSPECTS AND OPPORTUNITIES
- Inflation set to impact growth as consumers search for more affordable ways to quit smoking
- Limitation on NRT gum dosage levels a discouraging factor for heavy smokers
- Government changes to National List of Essential Medicines may benefit NRT smoking cessation aids
CATEGORY INDICATORS
- Table 35 Number of Smokers by Gender 2017-2022
CATEGORY DATA
- Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
- Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
- Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
- Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
- Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
- Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN INDIA
2022 DEVELOPMENTS
EYE CARE IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Consumer perceptions of discretionary spending impact demand for eye care
- Refresh Tears consolidates leadership, benefiting from strong brand recognition
- Domestic players leverage Ayurvedic ingredients to encourage consumer trials
PROSPECTS AND OPPORTUNITIES
- Greater penetration of mobile internet set to drive demand for eye care
- Developments within eyewear can hamper growth of eye care
- Rising pollution levels and increase in employed population could benefit sales
CATEGORY DATA
- Table 42 Sales of Eye Care by Category: Value 2017-2022
- Table 43 Sales of Eye Care by Category: % Value Growth 2017-2022
- Table 44 NBO Company Shares of Eye Care: % Value 2018-2022
- Table 45 LBN Brand Shares of Eye Care: % Value 2019-2022
- Table 46 Forecast Sales of Eye Care by Category: Value 2022-2027
- Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Resumption of exercise and outdoor activities drives up demand for wound care
- Strong brand recognition supports Band-Aid’s leadership
- Brands resort to attractive prints to differentiate offerings and encourage consumer trials
PROSPECTS AND OPPORTUNITIES
- Government initiatives for sporting activities can expand consumer base
- Category maturity and consumer lifestyle trend to stabilise wound care’s growth
- Offline distribution to remain dominant due to convenience
CATEGORY DATA
- Table 48 Sales of Wound Care by Category: Value 2017-2022
- Table 49 Sales of Wound Care by Category: % Value Growth 2017-2022
- Table 50 NBO Company Shares of Wound Care: % Value 2018-2022
- Table 51 LBN Brand Shares of Wound Care: % Value 2019-2022
- Table 52 Forecast Sales of Wound Care by Category: Value 2022-2027
- Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Waning impact of pandemic slows demand for vitamins
- Increasing competition within multivitamins as players target specific consumer groups
- Retail e-commerce gains further share despite greater return to normality
PROSPECTS AND OPPORTUNITIES
- Expansion of retail offline combined with increase in promotions is key to penetration levels of vitamins
- Players likely to tap into new product formats to drive consumer demand
- Beauty and personal care positioning could significantly benefit vitamins
CATEGORY DATA
- Table 54 Sales of Vitamins by Category: Value 2017-2022
- Table 55 Sales of Vitamins by Category: % Value Growth 2017-2022
- Table 56 Sales of Multivitamins by Positioning: % Value 2017-2022
- Table 57 NBO Company Shares of Vitamins: % Value 2018-2022
- Table 58 LBN Brand Shares of Vitamins: % Value 2019-2022
- Table 59 Forecast Sales of Vitamins by Category: Value 2022-2027
- Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Greater return to normality provides mixed performance for dietary supplements
- Protein supplements benefits from heightened health awareness
- Players leverage brand ambassadors and sponsorships to bolster brand awareness
PROSPECTS AND OPPORTUNITIES
- Dietary supplements set to benefit from expanding consumer base and fitness apps
- Dabur likely to introduce new format of chyawanprash in bid to encourage demand
- Rising inflation levels could influence future growth of dietary supplements
CATEGORY DATA
- Table 61 Sales of Dietary Supplements by Category: Value 2017-2022
- Table 62 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
- Table 63 Sales of Dietary Supplements by Positioning: % Value 2017-2022
- Table 64 NBO Company Shares of Dietary Supplements: % Value 2018-2022
- Table 65 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
- Table 66 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
- Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Greater mobility and resumption of socialising support demand for weight management and wellbeing
- Herbalife further strengthens leadership through strong consumer awareness resulting from increase in promotional activities
- Players resort to higher protein claims to improve uptake of supplement nutrition drinks
PROSPECTS AND OPPORTUNITIES
- Inflation set to impact purchasing power, which could influence demand in 2023
- Rising employed population provides attractive opportunity for weight management and wellbeing players
- Weight management could face stiff competition from sports nutrition
CATEGORY DATA
- Table 68 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
- Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
- Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
- Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
- Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
- Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Reopening of gyms and other fitness centres fuels recovery of sports nutrition
- Competitive landscape within sports protein powder sees changes following acquisition
- Further share gain for retail e-commerce supported by quality assurance and convenience
PROSPECTS AND OPPORTUNITIES
- Expansion of employed population set to boost demand for sports nutrition
- Promotional campaigns through micro influencers and fitness trainers could hold key to brand growth
- Government encouragement for sports participation likely to support category growth
CATEGORY DATA
- Table 87 Sales of Sports Nutrition by Category: Value 2017-2022
- Table 88 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
- Table 89 NBO Company Shares of Sports Nutrition: % Value 2018-2022
- Table 90 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
- Table 91 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
- Table 92 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Focus on herbal/traditional cough, cold and allergy (hay fever) remedy to address competition from homemade options
- Dabur retains leadership through regular launches across the category
- Heightened health awareness benefits herbal/traditional products
PROSPECTS AND OPPORTUNITIES
- Players to launch new formats to drive up demand for herbal/traditional products
- Growth of herbal/traditional products to stabilise as fear of COVID-19 wanes
- Rising competition for herbal/traditional cough, cold and allergy (hay fever) remedies from OTC options due to faster relief claims
CATEGORY DATA
- Table 74 Sales of Herbal/Traditional Products by Category: Value 2017-2022
- Table 75 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
- Table 76 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
- Table 77 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
- Table 78 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
- Table 79 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Parents’ hesitance to purchase supplements for their children impacts paediatric consumer health
- Greater return to normality fuels demand for nappy (diaper) rash treatments
- Gummies format likely to encourage trials of paediatric consumer health products
PROSPECTS AND OPPORTUNITIES
- Nappy (diaper) rash treatments holds attractive growth opportunities
- Changing consumer lifestyles could benefit paediatric consumer health
- Paediatric dietary supplements likely to face intense competition from supplement nutrition drinks targeting children
CATEGORY DATA
- Table 80 Sales of Paediatric Consumer Health by Category: Value 2017-2022
- Table 81 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
- Table 82 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
- Table 83 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
- Table 84 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
- Table 85 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
- Table 86 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027