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Pet Care in the Netherlands

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    Report

  • 52 Pages
  • May 2025
  • Region: Netherlands
  • Euromonitor International
  • ID: 2315962
Growth in total pet care current value sales in the Netherlands in 2025 is expected to be slower than in 2024, mainly because pricing pressures are gradually receding as inflation stabilises. The market is still poised to register another robust performance in this respect, however, and the vast majority of categories look set to post solid growth in volume terms for the entire year.

The Pet Care in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 1 Pet Populations 2020-2025
MARKET DATA
  • Table 2 Sales of Pet Food by Category: Volume 2020-2025
  • Table 3 Sales of Pet Care by Category: Value 2020-2025
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 11 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
DOG FOOD IN THE NETHERLANDSKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Pet humanisation trend continues to fuel premiumisation in dog food
  • Nestlé Purina Petcare retains overall lead but loses ground
  • Pet shops and superstores still the most important distribution channel
PROSPECTS AND OPPORTUNITIES
  • Healthy growth in total volume and current value sales projected
  • Sustainability concerns set to become more influential in dog food
  • E-commerce expected to make further distribution gains
  • Summary 2 Dog Food by Price Band 2025
CATEGORY INDICATORS
  • Table 19 Dog Owning Households: % Analysis 2020-2025
  • Table 20 Dog Population 2020-2025
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 22 Sales of Dog Food by Category: Volume 2020-2025
  • Table 23 Sales of Dog Food by Category: Value 2020-2025
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
  • Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
  • Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
  • Table 31 Distribution of Dog Food by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
CAT FOOD IN THE NETHERLANDSKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wet cat food increasingly favoured over dry varieties
  • Nestlé strengthens its leading position
  • Supermarkets remains the top distribution channel
PROSPECTS AND OPPORTUNITIES
  • Overall demand set to remain robust
  • Distribution value share held by e-commerce likely to rise further
  • Eco-friendly ingredients and packaging will be focal points for innovation
  • Summary 3 Cat Food by Price Band 2025
CATEGORY INDICATORS
  • Table 58 Cat Owning Households: % Analysis 2020-2025
  • Table 59 Cat Population 2020-2025
  • Table 60 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 61 Sales of Cat Food by Category: Volume 2020-2025
  • Table 62 Sales of Cat Food by Category: Value 2020-2025
  • Table 63 Sales of Cat Food by Category: % Volume Growth 2020-2025
  • Table 64 Sales of Cat Food by Category: % Value Growth 2020-2025
  • Table 65 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
  • Table 66 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
  • Table 67 NBO Company Shares of Cat Food: % Value 2020-2024
  • Table 68 LBN Brand Shares of Cat Food: % Value 2021-2024
  • Table 69 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
  • Table 70 Distribution of Cat Food by Format: % Value 2020-2025
  • Table 71 Forecast Sales of Cat Food by Category: Volume 2025-2030
  • Table 72 Forecast Sales of Cat Food by Category: Value 2025-2030
  • Table 73 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
  • Table 74 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
OTHER PET FOOD IN THE NETHERLANDSKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation helps to sustain current value growth as total volume sales shrink
  • Vitakraft continues to lead other pet food
  • Pet shops and superstores remains the leading distribution channel
PROSPECTS AND OPPORTUNITIES
  • Premiumisation trend set to remain strong in other pet food
  • E-commerce channel should continue to gain ground
  • New product development activity will be focused on functional health benefits
CATEGORY INDICATORS
  • Table 36 Other Pet Population 2020-2025
CATEGORY DATA
  • Table 37 Sales of Other Pet Food by Category: Volume 2020-2025
  • Table 38 Sales of Other Pet Food by Category: Value 2020-2025
  • Table 39 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
  • Table 40 Sales of Other Pet Food by Category: % Value Growth 2020-2025
  • Table 41 LBN Brand Shares of Bird Food: % Value 2021-2024
  • Table 42 LBN Brand Shares of Fish Food: % Value 2021-2024
  • Table 43 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
  • Table 44 Distribution of Other Pet Food by Format: % Value 2020-2025
  • Table 45 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
  • Table 46 Forecast Sales of Other Pet Food by Category: Value 2025-2030
  • Table 47 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
  • Table 48 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
PET PRODUCTS IN THE NETHERLANDSKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising pet ownership and pet humanisation trend continue to lift demand
  • Ferplast Benelux BV maintains overall lead
  • Pet shops and superstores remains the leading distribution channel
PROSPECTS AND OPPORTUNITIES
  • Other pet products set to remain the largest and most dynamic category
  • Dietary supplements for older pets likely to become more widely available
  • Penetration of e-commerce expected to continue rising
CATEGORY DATA
  • Table 49 Sales of Pet Products by Category: Value 2020-2025
  • Table 50 Sales of Pet Products by Category: % Value Growth 2020-2025
  • Table 51 Sales of Pet Healthcare by Type: % Value 2020-2025
  • Table 52 Sales of Other Pet Products by Type: % Value 2020-2025
  • Table 53 NBO Company Shares of Pet Products: % Value 2020-2024
  • Table 54 LBN Brand Shares of Pet Products: % Value 2021-2024
  • Table 55 Distribution of Pet Products by Format: % Value 2020-2025
  • Table 56 Forecast Sales of Pet Products by Category: Value 2025-2030
  • Table 57 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030