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Pet Care in the Netherlands

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    Report

  • 53 Pages
  • April 2024
  • Region: Netherlands
  • Euromonitor International
  • ID: 2315962
Pet care in the Netherlands continues to see consumers trade down in 2024. In a slowly improving economic situation, but with disposable incomes and purchasing power remaining under pressure, consumers are still looking to economise on pet food and products as with human food and products and services. Importantly, pet owners who have traded down once are unlikely to trade back up for a while, as they first want to address their financial position before doing so.

The Pet Care in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Pet care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for pet care?
MARKET INDICATORS
  • Table 1 Pet Populations 2019-2024
MARKET DATA
  • Table 2 Sales of Pet Food by Category: Volume 2019-2024
  • Table 3 Sales of Pet Care by Category: Value 2019-2024
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
  • Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
  • Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
  • Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
  • Table 11 Distribution of Pet Care by Format: % Value 2019-2024
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2024
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
  • Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
DOG FOOD IN THE NETHERLANDSKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing dog population boosts retail volume sales
  • Cost-savings lead to fewer purchases of snacks and more conscious spending
  • Alternative dog food trends appear in the premium segment
PROSPECTS AND OPPORTUNITIES
  • Shift from mid-priced to economy dog food is likely to continue
  • Premium, especially frozen, dog food to stimulate retail value growth
  • The search for lower prices to favour large grocery retailers and e-commerce
CATEGORY INDICATORS
  • Table 19 Dog Owning Households: % Analysis 2019-2024
  • Table 20 Dog Population 2019-2024
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
  • Summary 2 Dog Food by Price Band 2024
  • Table 22 Sales of Dog Food by Category: Volume 2019-2024
  • Table 23 Sales of Dog Food by Category: Value 2019-2024
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2019-2024
  • Table 25 Sales of Dog Food by Category: % Value Growth 2019-2024
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
  • Table 28 NBO Company Shares of Dog Food: % Value 2019-2023
  • Table 29 LBN Brand Shares of Dog Food: % Value 2020-2023
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
  • Table 31 Distribution of Dog Food by Format: % Value 2019-2024
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2024-2029
  • Table 33 Forecast Sales of Dog Food by Category: Value 2024-2029
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
CAT FOOD IN THE NETHERLANDSKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cost-saving drives mid-priced cat food as some owners trade down from premium
  • Cat food with insect protein gains traction
  • Dietary and medical foods boost retail value growth in premium cat food
PROSPECTS AND OPPORTUNITIES
  • Cultivated meat moves closer to market launch
  • In an uncertain economic climate dry cat food is set to outpace wet cat food in growth terms
  • Cat treats and mixers to see incrementally higher growth
CATEGORY INDICATORS
  • Table 36 Cat Owning Households: % Analysis 2019-2024
  • Table 37 Cat Population 2019-2024
  • Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
  • Summary 3 Cat Food by Price Band 2024
  • Table 39 Sales of Cat Food by Category: Volume 2019-2024
  • Table 40 Sales of Cat Food by Category: Value 2019-2024
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2019-2024
  • Table 42 Sales of Cat Food by Category: % Value Growth 2019-2024
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
  • Table 45 NBO Company Shares of Cat Food: % Value 2019-2023
  • Table 46 LBN Brand Shares of Cat Food: % Value 2020-2023
  • Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
  • Table 48 Distribution of Cat Food by Format: % Value 2019-2024
  • Table 49 Forecast Sales of Cat Food by Category: Volume 2024-2029
  • Table 50 Forecast Sales of Cat Food by Category: Value 2024-2029
  • Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
  • Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
OTHER PET FOOD IN THE NETHERLANDSKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Pet population slowdown hinders retail volume growth
  • Witte Molen leverages a strong and dynamic offer to consolidate its leadership of bird food
  • Home improvement and gardening stores continues to develop and grow as a channel for other pet food
PROSPECTS AND OPPORTUNITIES
  • Limited list of permitted animals as pets
  • Price increases are likely to exert downward pressure on demand
  • Retail e-commerce and chained retailers are well placed to prosper
CATEGORY INDICATORS
  • Table 53 Other Pet Population 2019-2024
CATEGORY DATA
  • Table 54 Sales of Other Pet Food by Category: Volume 2019-2024
  • Table 55 Sales of Other Pet Food by Category: Value 2019-2024
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2019-2024
  • Table 58 LBN Brand Shares of Bird Food: % Value 2020-2023
  • Table 59 LBN Brand Shares of Fish Food: % Value 2020-2023
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
  • Table 61 Distribution of Other Pet Food by Format: % Value 2019-2024
  • Table 62 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
  • Table 63 Forecast Sales of Other Pet Food by Category: Value 2024-2029
  • Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
  • Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029
PET PRODUCTS IN THE NETHERLANDSKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The subscription model gains momentum in pet products
  • Beauty and grooming products offer premiumisation and cost-savings
  • Cat litter sees saturation
PROSPECTS AND OPPORTUNITIES
  • The e-commerce channel is set to burgeon in pet products
  • Preventative health trend extends from humans to pets via dietary supplements
  • Accessories to boost retail value growth
CATEGORY DATA
  • Table 66 Sales of Pet Products by Category: Value 2019-2024
  • Table 67 Sales of Pet Products by Category: % Value Growth 2019-2024
  • Table 68 Sales of Pet Healthcare by Type: % Value 2019-2024
  • Table 69 Sales of Other Pet Products by Type: % Value 2019-2024
  • Table 70 NBO Company Shares of Pet Products: % Value 2019-2023
  • Table 71 LBN Brand Shares of Pet Products: % Value 2020-2023
  • Table 72 Distribution of Pet Products by Format: % Value 2019-2024
  • Table 73 Forecast Sales of Pet Products by Category: Value 2024-2029
  • Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029