In 2024, traditional toys and games experienced growth in value sales in Indonesia, with dolls and accessories and construction being significant in this performance. Notable trends included the influence of kidults on demand for collectibles and nostalgia-driven products, as well as the impact of brand partnerships and educational toys. Although physical stores remained dominant, e-commerce was on the rise. Meanwhile, the competitive landscape was fragmented, yet starting to see consolidation.
This Traditional Toys and Games in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Traditional Toys and Games in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Traditional Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Traditional Toys and Games in IndonesiaIndustry PerformanceDolls and Accessories and Lego Drive Growth in Traditional Toys and GamesZd Toys Benefits from Kidult Spending and Social Media BuzzGen Z and Kidults Drive Value Growth for Collectibles from Pop Mart and FugglersWhat’S Next?Dolls and Accessories Set to Experience the Fastest Growth in Traditional Toys and GamesKidults, Education, and Technology Will Shape Traditional Toys and GamesPhysical Stores to Drive Sales; Localisation to Broaden Market PenetrationCompetitive LandscapeMattel Leads as Concentration Increases Within Traditional Toys and GamesElc Indonesia Launches the Miko 3 Smart Robot for Young ChildrenChannelsOffline Channels Lead, With Traditional Toys and Games Stores Performing StronglyAlthough Offline Stores Remain Key, E-Commerce Continues to ExpandLego Store's Barcode Scanner Shows Animated Models on a Digital ScreenToys and Games in IndonesiaExecutive SummaryKidults, Collectibles, and Mobile-First Gaming Fuel Growth in IndonesiaKey Data FindingsIndustry PerformanceTraditional Toys and Games Drives Growth Within Toys and GamesMarvel and Transformers Action Figures Gain from the Kidult TrendPokémon Cards and Pop Mart Blind Boxes Drive Growth in Collectibles in Toys and GamesWhat’S Next?Video Games Set to Continue to Dominate, and Will Also Experience GrowthKidult and Collectibles Trends Will Drive Change in Toys and GamesEducation and the Environment Set to Play Important RolesAddo and Playgro to Gain Traction Through Affordability and Brand TrustRetail E-Commerce Set to Gain Further Traction in Traditional Toys and GamesCompetitive LandscapeMattel and Lego Retain Share Amidst Fragmentation and Kidult GrowthPop Mart and Addo Gain Traction Through Trends and Retail StrategiesBrands Which Effectively Use Retail E-Commerce Perform WellHasbro Launches Colour Mixer Kit for Stem and Art EducationChannelsBlending Offline and Online ChannelsAddo Leverages E-Commerce to Expand Its ReachMiniso Opens Sanrio Flagship Store to Deepen Consumer ConnectionsEconomic ContextConsumer ContextCountry Reports DisclaimerSourcesSummary 1 Research Sources
Key Data Findings
Nostalgia and Collectibles Drive Demand, Supported by Strategic Brand Partnerships
Lego Formula 1 Partnership Boosts Sales and Enhances Brand Image
Pop Mart's Blind Box Strategy Resonates With Indonesian Kidult Collectors
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