While home care registered double-digit current value growth in 2022, constant value and volume growth was much more modest, and this was in spite of population growth. Several factors led to the muted performance. Cleaning practices returned to more normal levels, as there was not the same fear about COVID-19 spreading on surfaces and this dampened volume sales.
The publisher's Home Care in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher's Home Care in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
HOME CARE IN ALGERIAEXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 1 Households 2017-2022
- Table 2 Sales of Home Care by Category: Value 2017-2022
- Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 4 NBO Company Shares of Home Care: % Value 2018-2022
- Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 6 Distribution of Home Care by Format: % Value 2017-2022
- Table 7 Distribution of Home Care by Format and Category: % Value 2022
- Table 8 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 9 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Limited volume growth as inflation and also less worry over pandemic dampens volume sales
- Changing of the guard, with Hayat DHC passing out Unilever to gain second position
- Liquid detergent continues gaining value share
- Minimal constant value growth over forecast period
- Environmental factors to gain importance
- Growing shift from powder to liquid format is expected
- CATEGORY INDICATORS
- Table 10 Household Possession of Washing Machines 2017-2022
- Table 11 Sales of Laundry Care by Category: Value 2017-2022
- Table 12 Sales of Laundry Care by Category: % Value Growth 2017-2022
- Table 13 Sales of Laundry Detergents by Category: Value 2017-2022
- Table 14 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
- Table 15 NBO Company Shares of Laundry Care: % Value 2018-2022
- Table 16 LBN Brand Shares of Laundry Care: % Value 2019-2022
- Table 17 NBO Company Shares of Laundry Detergents: % Value 2018-2022
- Table 18 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
- Table 19 Forecast Sales of Laundry Care by Category: Value 2022-2027
- Table 20 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Limited volume growth as inflation dampens volume sales
- Henkel Algérie maintains its lead in 2022
- Greener products out of reach for most consumers
- Minimal constant value growth over forecast period
- Automatic dishwashing to continue growing faster over the forecast period
- Environmental concerns could benefit automatic dishwashing
- CATEGORY INDICATORS
- Table 57 Household Possession of Dishwashers 2017-2022
- Table 58 Sales of Dishwashing by Category: Value 2017-2022
- Table 59 Sales of Dishwashing by Category: % Value Growth 2017-2022
- Table 60 NBO Company Shares of Dishwashing: % Value 2018-2022
- Table 61 LBN Brand Shares of Dishwashing: % Value 2019-2022
- Table 62 Forecast Sales of Dishwashing by Category: Value 2022-2027
- Table 63 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Best performing home care product in 2022
- Local brands gaining value share
- Multi-purpose cleaners account for most value sales
- Positive outlook over forecast period
- Multi-purpose cleaners continue to appeal to consumers
- Consumers look for economies of scale
- Table 21 Sales of Surface Care by Category: Value 2017-2022
- Table 22 Sales of Surface Care by Category: % Value Growth 2017-2022
- Table 23 NBO Company Shares of Surface Care: % Value 2018-2022
- Table 24 LBN Brand Shares of Surface Care: % Value 2019-2022
- Table 25 Forecast Sales of Surface Care by Category: Value 2022-2027
- Table 26 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Limited volume growth as inflation dampens volume sales
- Economical pricing key driver of value sales
- Little innovation within bleach
- Bleak outlook for bleach over forecast period
- Algerian consumers remain loyal to chlorine-based bleach
- Players diversify in terms of product sizes, formats and scent
- Table 27 Sales of Bleach: Value 2017-2022
- Table 28 Sales of Bleach: % Value Growth 2017-2022
- Table 29 NBO Company Shares of Bleach: % Value 2018-2022
- Table 30 LBN Brand Shares of Bleach: % Value 2019-2022
- Table 31 Forecast Sales of Bleach: Value 2022-2027
- Table 32 Forecast Sales of Bleach: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Limited volume growth as inflation and also less worry over pandemic dampens volume sales
- Colgate-Palmolive Co maintains its lead in toilet care
- Toilet liquids/foam the only significant product within toilet care
- Positive outlook over forecast period
- Toilet liquids/foams continues to be the most popular product, due to affordability
- Fragrance an increasingly important attribute
- Table 33 Sales of Toilet Care by Category: Value 2017-2022
- Table 34 Sales of Toilet Care by Category: % Value Growth 2017-2022
- Table 35 NBO Company Shares of Toilet Care: % Value 2018-2022
- Table 36 LBN Brand Shares of Toilet Care: % Value 2019-2022
- Table 37 Forecast Sales of Toilet Care by Category: Value 2022-2027
- Table 38 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Limited volume growth as inflation dampens volume sales
- Spring continues to lead polishes in Algeria but is losing value share
- Furniture polish continues to fuel growth in polishes
- Muted constant value growth over forecast period
- Manufacturers expected to invest in other home care products, instead of polish
- Floor and shoe polish negatively impacted by modern living
- Table 39 Sales of Polishes by Category: Value 2017-2022
- Table 40 Sales of Polishes by Category: % Value Growth 2017-2022
- Table 41 NBO Company Shares of Polishes: % Value 2018-2022
- Table 42 LBN Brand Shares of Polishes: % Value 2019-2022
- Table 43 Forecast Sales of Polishes by Category: Value 2022-2027
- Table 44 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Limited volume growth as inflation dampens volume sales
- Top two multinationals have significant value share
- Spray/aerosol air fresheners remain the only significant option
- Muted value and volume growth over forecast period
- Other air care products could generate some sales over the forecast period
- Spray/aerosol formats remain dominant, though consumers increasingly concerned about its negative side effects
- Table 45 Sales of Air Care by Category: Value 2017-2022
- Table 46 Sales of Air Care by Category: % Value Growth 2017-2022
- Table 47 NBO Company Shares of Air Care: % Value 2018-2022
- Table 48 LBN Brand Shares of Air Care: % Value 2019-2022
- Table 49 Forecast Sales of Air Care by Category: Value 2022-2027
- Table 50 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
- HOME INSECTICIDES IN ALGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Consumers prioritise affordability
- ALDAR continues to lead with its Mauby brand
- Spray/aerosol insecticides account for most value sales
- Moderate volume growth over forecast period
- Home insecticides to remain dominated by spray/aerosol insecticides
- Consumers more concerned about toxic ingredients
- Table 51 Sales of Home Insecticides by Category: Value 2017-2022
- Table 52 Sales of Home Insecticides by Category: % Value Growth 2017-2022
- Table 53 NBO Company Shares of Home Insecticides: % Value 2018-2022
- Table 54 LBN Brand Shares of Home Insecticides: % Value 2019-2022
- Table 55 Forecast Sales of Home Insecticides by Category: Value 2022-2027
- Table 56 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
