Home Care in Thailand - Product Image

Home Care in Thailand

  • ID: 2315976
  • Report
  • Region: Thailand
  • 49 pages
  • Euromonitor International
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The growing number of consumers with middle and higher disposable incomes supports the strong demand for home care in Thailand. Consumers were willing to spend and try innovations in toilet care, home insecticides, laundry care, air care and surface care and were able to support the strong positive value growth in 2017.

The Home Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN THAILAND

List of Contents and Tables
  • Executive Summary
  • Another Year of Pleasing Volume and Value Growth
  • Thais Are Price-sensitive, But Brands Matter
  • International Brands Play An Important Role
  • Niche, Healthy and Natural Products Are in Trend
  • Further Strong Positive Volume and Value Growth Over the Forecast Period
  • Market Indicators
  • Table 1 Households 2012-2017
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Innovation Pushes Strong Demand and Sales
  • Gel Air Fresheners Enjoys the Fastest Volume and Value Growth in 2017
  • Competitive Landscape
  • International Brands Dominate
  • Manufacturers Should Focus on Urban Consumers
  • Category Data
  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Bleach Reaches Maturity in Thailand
  • Due To Less Demand, Bleach Is Unlikely To See Innovation Or Promotion Campaigns
  • Competitive Landscape
  • Private Label Grows Stronger
  • Competition in Bleach Is Very Concentrated
  • Category Data
  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Limited Number of Dishwashers Results in Niche Demand of Automatic Dishwashing
  • Private Label of Hand Dishwashing Continues To Grow
  • Competitive Landscape
  • Frequent Innovation From Sunlight
  • Niche Brands Emerge in Dishwashing
  • Category Indicators
  • Table 25 Household Possession of Dishwashers 2012-2017
  • Category Data
  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Home Insecticides Are Necessity Items for Families
  • Natural Products Become A Key Focus of Innovation
  • Competitive Landscape
  • Baygon Retains Its Leading Position
  • Private Label and Local Brands Are Present But Provide Little Threat
  • Category Data
  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Modern Lifestyles and Recovering Economy Ensure Demand for Laundry Products
  • Fabric Softeners Is the Most Dynamic and Highly Competitive Category
  • Competitive Landscape
  • Foreign Manufacturers Capture A Significant Share in Laundry Care
  • Competition Intensified Through Promotions and Innovations
  • Category Indicators
  • Table 39 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Furniture Polish Leads in Value Terms, Whilst Floor Polish Leads Volume Sales
  • Shoe and Metal Polish Are Less Popular
  • Competitive Landscape
  • International Brands Dominate, But Local Players Try To Compete
  • Private Label Is Present, But Has No Impact on Existing Brands
  • Category Data
  • Table 54 Sales of Polishes by Category: Value 2012-2017
  • Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 56 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Marketing and Advertising Are Important To Promote Brands and Generate Sales
  • Home Care Wipes Emerge, But Remain Insignificant
  • Competitive Landscape
  • International Brands Dominate Value and Volume Shares
  • Brands Compete With Innovation To Match Consumers' Sophisticated Lifestyles
  • Category Data
  • Table 60 Sales of Surface Care by Category: Value 2012-2017
  • Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 62 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 63 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 64 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Toilet Liquids/foam Records the Fastest Value Growth
  • In-cistern Devices Enjoys With the Largest Value Sales in 2017
  • Competitive Landscape
  • Private Label Sees Stable Demand and Remains Niche
  • A Tough Move for Other Competitors To Grow in Toilet Care
  • Category Data
  • Table 66 Sales of Toilet Care by Category: Value 2012-2017
  • Table 67 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 68 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 69 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 70 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 71 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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