Portable Players in Vietnam

Retail volume sales of portable players increased by 6% in 2025, reaching 187,000 units. This growth can be attributed to the enduring popularity of wireless speakers, which was the largest and best-performing category in 2025, with retail volume sales growing by 9% to 161,000 units. These devices continued to appeal to consumers for their convenience and ease of use. Consumers were attracted to features such as longer battery life, new technologies, and fashionable new colours.

The Portable Players in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Portable Players market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.