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Portable Players in Hungary

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    Report

  • 16 Pages
  • July 2025
  • Region: Hungary
  • Euromonitor International
  • ID: 2316004
Volume sales of portable players are achieving small positive growth in Hungary in 2025, attributed mainly to the rising popularity of wireless speakers. On the other hand, products such as e-readers continue to lose interest, due to the same function being available in multi-functional smartphones and tablets, and portable media players are negligible following steep declines over the past years.

The Portable Players in Hungary report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Portable Players market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Positive volume sales thanks to the popularity of wireless speakers
  • Harman maintains its lead thanks to success of its JBL brand in wireless speakers
  • Retail e-commerce particularly well suited to sales of wireless speakers
PROSPECTS AND OPPORTUNITIES
  • Robust sales for portable players, driven by wireless speakers
  • Innovations in wireless speakers to offer enhanced convenience to consumers
  • Audio enhancements also expected - even in small and compact devices
CATEGORY DATA
  • Table 1 Sales of Portable Players by Category: Volume 2020-2025
  • Table 2 Sales of Portable Players by Category: Value 2020-2025
  • Table 3 Sales of Portable Players by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Portable Players by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Portable Players: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Portable Players: % Volume 2022-2025
  • Table 7 Distribution of Portable Players by Channel: % Volume 2020-2025
  • Table 8 Forecast Sales of Portable Players by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Portable Players by Category: Value 2025-2030
  • Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN HUNGARY
EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources