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Bags and Luggage in Japan

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    Report

  • 22 Pages
  • February 2026
  • Region: Japan
  • Euromonitor International
  • ID: 2316013
The bags and luggage market in Japan is experiencing significant growth driven by luxury brands and functional products, with a growth rate of 0.9% in retail volume and 6% in retail value in 2025, reaching JPY2,052 billion. This growth can be attributed to polarisation, with affluent consumers gravitating towards luxury brands and mass-market players focusing on functionality and value for money.

This Bags and Luggagein Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags, Luggage.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bags and Luggage market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Market polarisation drives luxury and functional bags growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Polarisation drives sales growth of luxury brands and functional products
  • Tourism rebound drives luggage demand from shopping visitors
  • Younger shoppers and tourists drive Japan’s premium resale boom
  • CHART 2 MEGRÜS and the Rise of Department Store Resale
  • CHART 3 ACE Launches Premium "Japan Luxury" Luggage Line Targeting Inbound Tourists
WHAT’S NEXT?
  • Inbound tourism will continue to drive growth
  • Affluent domestic consumers and younger generations set to shape market
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Luxury brands maintain lead with strong brand equity and experiential marketing
  • UNIQLO stays on the affordable side
  • CHART 5 UNIQLO is Establishing its Bag Market Presence Through Novelty Campaigns
CHANNELS
  • Brand storytelling and tactile engagement strengthen offline retail leadership
  • E-commerce sees growth, boosted by social media platforms
  • TikTok shop drives e-commerce growth among younger consumers
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Emerging Tourist Destinations Attract Store Openings
  • CHART 8 Tiffany Unveils Asia’s Largest Flagship in Ginza, Tokyo
  • CHART 9 LALÙE Elevates Hermès Through Curated Resale Luxury
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Japan 2025
  • CHART 13 Key Insights on Consumers in Japan 2025
  • CHART 14 Consumer Landscape in Japan 2025
PERSONAL ACCESSORIES IN JAPAN
EXECUTIVE SUMMARY
  • Tourism rebound and market polarisation fuel accessories growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Tourism-fuelled growth reshapes Japan’s personal accessories market
  • Luxury demand strengthens owing to market polarisation
  • Resale innovation elevates luxury engagement
WHAT’S NEXT?
  • Value-added offerings will sustain brand relevance in a competitive market
  • Character collaborations to drive cultural momentum
  • Demographic shifts demand strategic adaptation
COMPETITIVE LANDSCAPE
  • Leading luxury brands dominate with strong presence
  • Richemont stays ahead by deepening connection through elevated craft and storytelling
CHANNELS
  • In-store experiences sustain offline dominance in luxury accessories
  • TikTok shop accelerates social commerce growth
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources