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Pet care continues to perform well in Austria, with sales being driven by a growing overall pet population and increasingly discerning consumers, rising quality awareness and increasing interest in more specific niches in pet food and a larger array of pet products. However, value and volume growth over the coming years will be slightly lower than during the review period, when growth was boosted by the great success of pet superstores.
The Pet Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Pet Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pet Care market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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PET CARE IN AUSTRIA
May 2017
List of Contents and Tables
Executive Summary
Pet Care Posts Good Performance
Quality Awareness Drives Value Growth
Mars Leads Pet Care in Austria
Grocery Retail Channels Under Pressure From Specialists and Internet Retailing
Positive Forecast for Pet Care Sales
Key Trends and Developments
Pet Superstores Strengthen Role As Premier Channel for Pet Care
Demographics in Austria Favourable for Pet Care
Natural and Green Brands in Pet Care
Market Indicators
Table 1 Pet Populations 2012-2017
Market Data
Table 2 Sales of Pet Food by Category: Volume 2012-2017
Table 3 Sales of Pet Care by Category: Value 2012-2017
Table 4 Sales of Pet Food by Category: % Volume Growth 2012-2017
Table 5 Sales of Pet Care by Category: % Value Growth 2012-2017
Table 6 NBO Company Shares of Pet Food: % Value 2012-2016
Table 7 LBN Brand Shares of Pet Food: % Value 2013-2016
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2012-2016
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2013-2016
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2011-2016
Table 11 Distribution of Pet Care by Format: % Value 2012-2017
Table 12 Distribution of Pet Care by Format and Category: % Value 2017
Table 13 Distribution of Dog and Cat Food by Format: % Value 2012-2017
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Pet Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Pet Care by Category: Value 2017-2022
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Fressnapf Handels GmbH in Pet Care (austria)
Strategic Direction
Key Facts
Summary 2 Fressnapf Handels GmbH: Key Facts
Summary 3 Fressnapf Handels GmbH: Operational Indicators
Internet Strategy
Company Background
Chart 1 Fressnapf Handels GmbH: Fressnapf in Graz
Private Label
Summary 4 Fressnapf Handels GmbH: Private Label Portfolio
Competitive Positioning
Summary 5 Fressnapf Handels GmbH: Competitive Position 2016
Hesa Saatengrosshandlung Gesmbh & Co Nfg Kg in Pet Care (austria)
Strategic Direction
Key Facts
Summary 6 HESA Saatengrosshandlung GesmbH & Co Nfg KG: Key Facts
Summary 7 HESA Saatengrosshandlung GesmbH & Co Nfg KG: Operational Indicators
Competitive Positioning
Summary 8 HESA Saatengrosshandlung GesmbH & Co Nfg KG: Competitive Position 2016
Tetra GmbH in Pet Care (austria)
Strategic Direction
Key Facts
Summary 9 Adolf Rupp Herrnmühle OHG: Key Facts
Competitive Positioning
Summary 10 Adolf Rupp Herrnmühle OHG: Competitive Position 2016
Vitakraft Austria GmbH in Pet Care (austria)
Strategic Direction
Key Facts
Summary 11 Vitakraft Austria GmbH: Key Facts
Competitive Positioning
Summary 12 Vitakraft Austria GmbH: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 19 Cat Owning Households: % Analysis 2012-2017
Table 20 Cat Population 2012-2017
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2012-2017
Category Data
Summary 13 Cat Food by Price Band 2017
Table 22 Sales of Cat Food by Category: Volume 2012-2017
Table 23 Sales of Cat Food by Category: Value 2012-2017
Table 24 Sales of Cat Food by Category: % Volume Growth 2012-2017
Table 25 Sales of Cat Food by Category: % Value Growth 2012-2017
Table 26 Sales of Premium Cat Food by Category: Value 2012-2017
Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2012-2017
Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2012-2017
Table 29 NBO Company Shares of Cat Food: % Value 2012-2016
Table 30 LBN Brand Shares of Cat Food: % Value 2013-2016
Table 31 LBN Brand Shares of Cat Treats: % Value 2013-2016
Table 32 Forecast Sales of Cat Food by Category: Volume 2017-2022
Table 33 Forecast Sales of Cat Food by Category: Value 2017-2022
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 36 Dog Owning Households: % Analysis 2012-2017
Table 37 Dog Population 2012-2017
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2012-2017
Category Data
Summary 14 Dog Food by Price Band 2017
Table 39 Sales of Dog Food by Category: Volume 2012-2017
Table 40 Sales of Dog Food by Category: Value 2012-2017
Table 41 Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 42 Sales of Dog Food by Category: % Value Growth 2012-2017
Table 43 Sales of Premium Dog Food by Category: Value 2012-2017
Table 44 Sales of Dry Dog Food by Life-Cycle: % Value 2012-2017
Table 45 Sales of Wet Dog Food by Life-Cycle: % Value 2012-2017
Table 46 NBO Company Shares of Dog Food: % Value 2012-2016
Table 47 LBN Brand Shares of Dog Food: % Value 2013-2016
Table 48 LBN Brand Shares of Dog Treats: % Value 2013-2016
Table 49 Forecast Sales of Dog Food by Category: Volume 2017-2022
Table 50 Forecast Sales of Dog Food by Category: Value 2017-2022
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2017-2022
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 53 Other Pet Population 2012-2017
Category Data
Table 54 Sales of Other Pet Food by Category: Volume 2012-2017
Table 55 Sales of Other Pet Food by Category: Value 2012-2017
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2012-2017
Table 57 Sales of Other Pet Food by Category: % Value Growth 2012-2017
Table 58 LBN Brand Shares of Bird Food: % Value 2013-2016
Table 59 LBN Brand Shares of Fish Food: % Value 2013-2016
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2013-2016
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2017-2022
Table 62 Forecast Sales of Other Pet Food by Category: Value 2017-2022
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of Pet Products by Category: Value 2012-2017
Table 66 Sales of Pet Products by Category: % Value Growth 2012-2017
Table 67 Sales of Pet Healthcare by Type: % Value 2012-2017
Table 68 Sales of Other Pet Products by Type: % Value 2012-2017
Table 69 Forecast Sales of Pet Products by Category: Value 2017-2022
Table 70 Forecast Sales of Pet Products by Category: % Value Growth 2017-2022
May 2017
List of Contents and Tables
Executive Summary
Pet Care Posts Good Performance
Quality Awareness Drives Value Growth
Mars Leads Pet Care in Austria
Grocery Retail Channels Under Pressure From Specialists and Internet Retailing
Positive Forecast for Pet Care Sales
Key Trends and Developments
Pet Superstores Strengthen Role As Premier Channel for Pet Care
Demographics in Austria Favourable for Pet Care
Natural and Green Brands in Pet Care
Market Indicators
Table 1 Pet Populations 2012-2017
Market Data
Table 2 Sales of Pet Food by Category: Volume 2012-2017
Table 3 Sales of Pet Care by Category: Value 2012-2017
Table 4 Sales of Pet Food by Category: % Volume Growth 2012-2017
Table 5 Sales of Pet Care by Category: % Value Growth 2012-2017
Table 6 NBO Company Shares of Pet Food: % Value 2012-2016
Table 7 LBN Brand Shares of Pet Food: % Value 2013-2016
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2012-2016
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2013-2016
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2011-2016
Table 11 Distribution of Pet Care by Format: % Value 2012-2017
Table 12 Distribution of Pet Care by Format and Category: % Value 2017
Table 13 Distribution of Dog and Cat Food by Format: % Value 2012-2017
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Pet Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Pet Care by Category: Value 2017-2022
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Fressnapf Handels GmbH in Pet Care (austria)
Strategic Direction
Key Facts
Summary 2 Fressnapf Handels GmbH: Key Facts
Summary 3 Fressnapf Handels GmbH: Operational Indicators
Internet Strategy
Company Background
Chart 1 Fressnapf Handels GmbH: Fressnapf in Graz
Private Label
Summary 4 Fressnapf Handels GmbH: Private Label Portfolio
Competitive Positioning
Summary 5 Fressnapf Handels GmbH: Competitive Position 2016
Hesa Saatengrosshandlung Gesmbh & Co Nfg Kg in Pet Care (austria)
Strategic Direction
Key Facts
Summary 6 HESA Saatengrosshandlung GesmbH & Co Nfg KG: Key Facts
Summary 7 HESA Saatengrosshandlung GesmbH & Co Nfg KG: Operational Indicators
Competitive Positioning
Summary 8 HESA Saatengrosshandlung GesmbH & Co Nfg KG: Competitive Position 2016
Tetra GmbH in Pet Care (austria)
Strategic Direction
Key Facts
Summary 9 Adolf Rupp Herrnmühle OHG: Key Facts
Competitive Positioning
Summary 10 Adolf Rupp Herrnmühle OHG: Competitive Position 2016
Vitakraft Austria GmbH in Pet Care (austria)
Strategic Direction
Key Facts
Summary 11 Vitakraft Austria GmbH: Key Facts
Competitive Positioning
Summary 12 Vitakraft Austria GmbH: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 19 Cat Owning Households: % Analysis 2012-2017
Table 20 Cat Population 2012-2017
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2012-2017
Category Data
Summary 13 Cat Food by Price Band 2017
Table 22 Sales of Cat Food by Category: Volume 2012-2017
Table 23 Sales of Cat Food by Category: Value 2012-2017
Table 24 Sales of Cat Food by Category: % Volume Growth 2012-2017
Table 25 Sales of Cat Food by Category: % Value Growth 2012-2017
Table 26 Sales of Premium Cat Food by Category: Value 2012-2017
Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2012-2017
Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2012-2017
Table 29 NBO Company Shares of Cat Food: % Value 2012-2016
Table 30 LBN Brand Shares of Cat Food: % Value 2013-2016
Table 31 LBN Brand Shares of Cat Treats: % Value 2013-2016
Table 32 Forecast Sales of Cat Food by Category: Volume 2017-2022
Table 33 Forecast Sales of Cat Food by Category: Value 2017-2022
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 36 Dog Owning Households: % Analysis 2012-2017
Table 37 Dog Population 2012-2017
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2012-2017
Category Data
Summary 14 Dog Food by Price Band 2017
Table 39 Sales of Dog Food by Category: Volume 2012-2017
Table 40 Sales of Dog Food by Category: Value 2012-2017
Table 41 Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 42 Sales of Dog Food by Category: % Value Growth 2012-2017
Table 43 Sales of Premium Dog Food by Category: Value 2012-2017
Table 44 Sales of Dry Dog Food by Life-Cycle: % Value 2012-2017
Table 45 Sales of Wet Dog Food by Life-Cycle: % Value 2012-2017
Table 46 NBO Company Shares of Dog Food: % Value 2012-2016
Table 47 LBN Brand Shares of Dog Food: % Value 2013-2016
Table 48 LBN Brand Shares of Dog Treats: % Value 2013-2016
Table 49 Forecast Sales of Dog Food by Category: Volume 2017-2022
Table 50 Forecast Sales of Dog Food by Category: Value 2017-2022
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2017-2022
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 53 Other Pet Population 2012-2017
Category Data
Table 54 Sales of Other Pet Food by Category: Volume 2012-2017
Table 55 Sales of Other Pet Food by Category: Value 2012-2017
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2012-2017
Table 57 Sales of Other Pet Food by Category: % Value Growth 2012-2017
Table 58 LBN Brand Shares of Bird Food: % Value 2013-2016
Table 59 LBN Brand Shares of Fish Food: % Value 2013-2016
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2013-2016
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2017-2022
Table 62 Forecast Sales of Other Pet Food by Category: Value 2017-2022
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of Pet Products by Category: Value 2012-2017
Table 66 Sales of Pet Products by Category: % Value Growth 2012-2017
Table 67 Sales of Pet Healthcare by Type: % Value 2012-2017
Table 68 Sales of Other Pet Products by Type: % Value 2012-2017
Table 69 Forecast Sales of Pet Products by Category: Value 2017-2022
Table 70 Forecast Sales of Pet Products by Category: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
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