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Pet Care in Brazil

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    Report

  • 53 Pages
  • June 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 2316045
In 2025, pet care in Brazil continues to demonstrate resilience and adaptability despite a challenging economic environment. Following strong GDP growth of 3.4% in 2024, the economy is expected to decelerate to 1.6%, according to the Brazilian Institute of Geography and Statistics (IBGE), with inflation remaining a concern - particularly food inflation, projected at 7.7%.

The Pet Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 1 Pet Populations 2020-2025
MARKET DATA
  • Table 2 Sales of Pet Food by Category: Volume 2020-2025
  • Table 3 Sales of Pet Care by Category: Value 2020-2025
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 11 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
DOG FOOD IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Pet humanisation drives demand despite economic headwinds
  • Mid-priced tier faces rising competition and innovation pressures
  • E-commerce gains ground through price incentives and convenience
PROSPECTS AND OPPORTUNITIES
  • Functionality and naturality emerge as key differentiators
  • E-commerce to benefit from price, convenience and digital integration
  • Food toppers and functional treats drive innovation in dog care
  • Summary 2 Dog Food by Price Band 2025
CATEGORY INDICATORS
  • Table 19 Dog Owning Households: % Analysis 2020-2025
  • Table 20 Dog Population 2020-2025
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 22 Sales of Dog Food by Category: Volume 2020-2025
  • Table 23 Sales of Dog Food by Category: Value 2020-2025
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
  • Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
  • Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
  • Table 31 Distribution of Dog Food by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
CAT FOOD IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Fussy feline tastes help sustain market resilience
  • Trusted brands outperform by offering breadth and perceived value
  • Omnichannel integration expands reach while small retailers retain importance
PROSPECTS AND OPPORTUNITIES
  • Pet humanisation gains traction among cat owners
  • E-commerce accelerates with focus on convenience and loyalty incentives
  • Blister packaging introduces intimacy and interaction in feeding rituals
  • Summary 3 Cat Food by Price Band 2025
CATEGORY INDICATORS
  • Table 36 Cat Owning Households: % Analysis 2020-2025
  • Table 37 Cat Population 2020-2025
  • Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 39 Sales of Cat Food by Category: Volume 2020-2025
  • Table 40 Sales of Cat Food by Category: Value 2020-2025
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025
  • Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
  • Table 45 NBO Company Shares of Cat Food: % Value 2020-2024
  • Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024
  • Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
  • Table 48 Distribution of Cat Food by Format: % Value 2020-2025
  • Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030
  • Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030
  • Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
  • Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
OTHER PET FOOD IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising popularity of non-traditional pets supports steady category growth
  • Local specialist Alcon consolidates its leadership through portfolio breadth
  • Specialist retailers remain dominant while e-commerce gains incremental share
PROSPECTS AND OPPORTUNITIES
  • Urban lifestyles support growth in small and exotic pet ownership
  • E-commerce advances through the digital transformation of rural retail
  • Innovation in niche categories mirrors broader pet care trends
CATEGORY INDICATORS
  • Table 53 Other Pet Population 2020-2025
CATEGORY DATA
  • Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
  • Table 55 Sales of Other Pet Food by Category: Value 2020-2025
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
  • Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
  • Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
  • Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
  • Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
  • Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
  • Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
  • Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
PET PRODUCTS IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers balance pet wellness with affordability amid economic pressure
  • Fragmented innovation drives growth across niche and premium segments
  • Pet superstores thrive through experiential retail and omnichannel expansion
PROSPECTS AND OPPORTUNITIES
  • Pet products increasingly polarised between core essentials and innovation-driven niches
  • Small brands thrive in e-commerce as digital retail expands accessibility
  • Pet humanisation fosters innovation beyond traditional enclosures
CATEGORY DATA
  • Table 66 Sales of Pet Products by Category: Value 2020-2025
  • Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025
  • Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025
  • Table 69 Sales of Other Pet Products by Type: % Value 2020-2025
  • Table 70 NBO Company Shares of Pet Products: % Value 2020-2024
  • Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024
  • Table 72 Distribution of Pet Products by Format: % Value 2020-2025
  • Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030
  • Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030