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Brazil has established itself among the top five markets globally for pet care in terms of retail value sales over the past few years, posting resilient growth even during the economic recession the country has faced since 2014. The rise in the pet population is one of the key drivers behind this size and growth, propelled by sociodemographic trends not uncommon to emerging economies.
The author's Pet Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The author's Pet Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Pet Care in Brazil
List of Contents and Tables
Executive Summary
Already Among the Top Pet Care Markets, Sociodemographic Trends Keep Driving Pet Care Growth in Brazil
Pet Humanisation and Expansion of Pet Superstores To Keep Driving Wet Food Sales
Local Player Grandfood Industria E Comercio Ltda Establishes Itself As Second Largest Player in Pet Care
While Pet Superstores Continue To Expand, Online Channel Posts Strongest Growth
Although Already One of the Largest Markets, There Is Still Significant Room for Growth in Brazil
Market Indicators
Table 1 Pet Populations 2014-2019
Market Data
Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
As Brazilians Increasingly Value Their Time, Cats Become the Pet of Choice
Democratisation of Wet Cat Food To Help Drive Category Sales Growth
Competitive Landscape
Although Losing Share, Mars Inc Remains the Clear Leader
Grandfood Indústria E Comércio Ltda Reaffirms Its Position As Second Largest Player
Local Players Continue To Steal Share From Nestlé SA
Category Indicators
Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019
Category Data
Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumer Spending To Increase in the Coming Years, Following A Recessionary Period
Pet Superstores Continue To Drive Dog Food Sales by Centralising Pet Owner Needs
Growth in Small Dog Population To Keep Value Sales Increasing at Higher Rates Than Volume
Competitive Landscape
Grandfood's Golden Establishes Mid-priced Leadership Over Mars' Pedigree
Mars Inc Remains Dog Food Leader, But Grandfood Overtakes Nestlé SA
Manufacturers Continue To Eye Natural Wet Food and Treats Due To Pet Humanisation
Category Indicators
Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019
Category Data
Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Sociodemographic Trends Continue To Drive Growth in the Other Pet Population
Raw Material Costs Cause Temporary Unit Price Hike
Pet Superstores Expansion Helping Drive Premiumisation
Competitive Landscape
Nutrópica Nutrição Especializada Ltda Increases Its Share Via Innovation
Indústria E Comércio De Alimentos Desidratados Alcon Maintains the Leading Position
While Still Highly Fragmented, Larger Players Are Consolidating
Category Indicators
Table 53 Other Pet Population 2014-2019
Category Data
Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024
Headlines
Prospects
As the Economy Shows Signs of Recovery, Consumers Begin To Trade Up in Cat Litter
Other Pet Products and Pet Healthcare Show Promising Prospects for the Forecast Period
Pet Dietary Supplements See Less Attention From Consumers
Competitive Landscape
Pet Healthcare Companies Continue To Dominate Pet Products
Bayer AG and Merck & Co Inc Gain Relevance in Pet Healthcare in 2018
Other Pet Products Remains Highly Fragmented
Category Data
Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024
List of Contents and Tables
Executive Summary
Already Among the Top Pet Care Markets, Sociodemographic Trends Keep Driving Pet Care Growth in Brazil
Pet Humanisation and Expansion of Pet Superstores To Keep Driving Wet Food Sales
Local Player Grandfood Industria E Comercio Ltda Establishes Itself As Second Largest Player in Pet Care
While Pet Superstores Continue To Expand, Online Channel Posts Strongest Growth
Although Already One of the Largest Markets, There Is Still Significant Room for Growth in Brazil
Market Indicators
Table 1 Pet Populations 2014-2019
Market Data
Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
As Brazilians Increasingly Value Their Time, Cats Become the Pet of Choice
Democratisation of Wet Cat Food To Help Drive Category Sales Growth
Competitive Landscape
Although Losing Share, Mars Inc Remains the Clear Leader
Grandfood Indústria E Comércio Ltda Reaffirms Its Position As Second Largest Player
Local Players Continue To Steal Share From Nestlé SA
Category Indicators
Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019
Category Data
Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumer Spending To Increase in the Coming Years, Following A Recessionary Period
Pet Superstores Continue To Drive Dog Food Sales by Centralising Pet Owner Needs
Growth in Small Dog Population To Keep Value Sales Increasing at Higher Rates Than Volume
Competitive Landscape
Grandfood's Golden Establishes Mid-priced Leadership Over Mars' Pedigree
Mars Inc Remains Dog Food Leader, But Grandfood Overtakes Nestlé SA
Manufacturers Continue To Eye Natural Wet Food and Treats Due To Pet Humanisation
Category Indicators
Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019
Category Data
Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Sociodemographic Trends Continue To Drive Growth in the Other Pet Population
Raw Material Costs Cause Temporary Unit Price Hike
Pet Superstores Expansion Helping Drive Premiumisation
Competitive Landscape
Nutrópica Nutrição Especializada Ltda Increases Its Share Via Innovation
Indústria E Comércio De Alimentos Desidratados Alcon Maintains the Leading Position
While Still Highly Fragmented, Larger Players Are Consolidating
Category Indicators
Table 53 Other Pet Population 2014-2019
Category Data
Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024
Headlines
Prospects
As the Economy Shows Signs of Recovery, Consumers Begin To Trade Up in Cat Litter
Other Pet Products and Pet Healthcare Show Promising Prospects for the Forecast Period
Pet Dietary Supplements See Less Attention From Consumers
Competitive Landscape
Pet Healthcare Companies Continue To Dominate Pet Products
Bayer AG and Merck & Co Inc Gain Relevance in Pet Healthcare in 2018
Other Pet Products Remains Highly Fragmented
Category Data
Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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The economic situation changes pet care dynamic.
The tough economic situation in Brazil, with GDP shrinking, unemployment rates rising and above-target inflation and interest rates, has forced consumers to change their consumption habits, including pet care. This has deterred some owners from moving from food scraps to prepared pet food and changed the dynamics of economy, mid-priced and premium brands.
Potential demand for pet insuranc.
The increasing perception that pets are family members and deserve physical, mental and social wellbeing is pushing pet insurance services in the country. These cover a range of services, such as regular veterinary appointments, vaccines, examinations and surgery, within several price bands to cater to consumers in different socioeconomic groups.
Value-added products continue to drive innovation
Through the offer of differentiated products, such as natural prepared food containing fruit and vegetables, grains and no artificial preservatives or food especially designed to address specific health issues, companies continued see strong value growth in spite of slower volume movements. This has helped them to cope with the economic crisis, and move away from price competition, indicating the path for new product development in pet care.
Digital influence on pet care in Brazil
With technology, more than ever, changing consumer and business patterns, driven not only by the young population and millennials, but also by older consumers, pet care is highly influenced by e-commerce and other mobile applications.
Pet humanisation trend to push pet care growth over the forecast period
Whilst the economic slowdown is expected to persist in the short term, pet humanisation trend remains a strong trend capable of developing pet care. Consumers are becoming more concerned about the health and wellbeing of their pets; and a growing portion of owners are willing to purchase the highest-quality products within their budgets.
Overview:
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Brazil with research from a team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Brazil, this research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free:
The tough economic situation in Brazil, with GDP shrinking, unemployment rates rising and above-target inflation and interest rates, has forced consumers to change their consumption habits, including pet care. This has deterred some owners from moving from food scraps to prepared pet food and changed the dynamics of economy, mid-priced and premium brands.
Potential demand for pet insuranc.
The increasing perception that pets are family members and deserve physical, mental and social wellbeing is pushing pet insurance services in the country. These cover a range of services, such as regular veterinary appointments, vaccines, examinations and surgery, within several price bands to cater to consumers in different socioeconomic groups.
Value-added products continue to drive innovation
Through the offer of differentiated products, such as natural prepared food containing fruit and vegetables, grains and no artificial preservatives or food especially designed to address specific health issues, companies continued see strong value growth in spite of slower volume movements. This has helped them to cope with the economic crisis, and move away from price competition, indicating the path for new product development in pet care.
Digital influence on pet care in Brazil
With technology, more than ever, changing consumer and business patterns, driven not only by the young population and millennials, but also by older consumers, pet care is highly influenced by e-commerce and other mobile applications.
Pet humanisation trend to push pet care growth over the forecast period
Whilst the economic slowdown is expected to persist in the short term, pet humanisation trend remains a strong trend capable of developing pet care. Consumers are becoming more concerned about the health and wellbeing of their pets; and a growing portion of owners are willing to purchase the highest-quality products within their budgets.
Overview:
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Brazil with research from a team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Brazil, this research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free:
- Cat food
- Dog food
- Other pet food
- Pet product.
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
- What is the market size of Pet Care in Brazil?
- What are the major brands in Brazil?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Note: Product cover images may vary from those shown
