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For sales of pet care, Brazil ranked third only behind the US and the UK, showing its representative market size in 2017. In particular, pet food accounted for a large value share of overall pet care. Despite the deeper crisis in Brazil between 2015 and 2017, pet care has showed resilience with low volume growth in 2016 when compared to other industries that faced declines in volume, following negative GDP observed in 2016.
The Pet Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Pet Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pet Care market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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PET CARE IN BRAZIL
May 2017
List of Contents and Tables
Executive Summary
Pet Food Leads Sales of Pet Care in 2017
Rise in Ipi Taxes Favours Largest Packaging
Fierce Competition Is Expected Between Mars and Nestlé
Pet Shops and Pet Superstores Gain Share
Positive Growth Is Expected in the Coming Years
Key Trends and Developments
Brazilian Pet Care Attracts Foreign Investment
the Prediction of Intense Competition Within Wet Food
Ipi Tax Increases for Pet Food Since May 2016
Market Indicators
Table 1 Pet Populations 2012-2017
Market Data
Table 2 Sales of Pet Food by Category: Volume 2012-2017
Table 3 Sales of Pet Care by Category: Value 2012-2017
Table 4 Sales of Pet Food by Category: % Volume Growth 2012-2017
Table 5 Sales of Pet Care by Category: % Value Growth 2012-2017
Table 6 NBO Company Shares of Pet Food: % Value 2012-2016
Table 7 LBN Brand Shares of Pet Food: % Value 2013-2016
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2012-2016
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2013-2016
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2011-2016
Table 11 Distribution of Pet Care by Format: % Value 2012-2017
Table 12 Distribution of Pet Care by Format and Category: % Value 2017
Table 13 Distribution of Dog and Cat Food by Format: % Value 2012-2017
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Pet Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Pet Care by Category: Value 2017-2022
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Cobasi - Comercio De Produtos Basicos Industrializados Ltda in Pet Care (brazil)
Strategic Direction
Key Facts
Summary 2 Cobasi Comércio de Produtos Básicos e Ind Ltda: Key Facts
Summary 3 Cobasi Comércio de Produtos Básicos e Ind Ltda: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 4 Cobasi Comércio de Produtos Básicos e Ind Ltda: Competitive Position 2016
Mars Brasil Alimentos Ltda in Pet Care (brazil)
Strategic Direction
Key Facts
Summary 5 Mars Brasil Alimentos Ltda: Key Facts
Competitive Positioning
Summary 6 Mars Brasil Alimentos Ltda: Competitive Position 2016
Nestlé Brasil Ltda in Pet Care (brazil)
Strategic Direction
Key Facts
Summary 7 Nestlé Brasil Ltda: Key Facts
Competitive Positioning
Summary 8 Nestlé Brasil Ltda: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 19 Cat Owning Households: % Analysis 2012-2017
Table 20 Cat Population 2012-2017
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2012-2017
Category Data
Summary 9 Cat Food by Price Band 2017
Table 22 Sales of Cat Food by Category: Volume 2012-2017
Table 23 Sales of Cat Food by Category: Value 2012-2017
Table 24 Sales of Cat Food by Category: % Volume Growth 2012-2017
Table 25 Sales of Cat Food by Category: % Value Growth 2012-2017
Table 26 Sales of Premium Cat Food by Category: Value 2012-2017
Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2012-2017
Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2012-2017
Table 29 NBO Company Shares of Cat Food: % Value 2012-2016
Table 30 LBN Brand Shares of Cat Food: % Value 2013-2016
Table 31 LBN Brand Shares of Cat Treats: % Value 2013-2016
Table 32 Forecast Sales of Cat Food by Category: Volume 2017-2022
Table 33 Forecast Sales of Cat Food by Category: Value 2017-2022
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 36 Dog Owning Households: % Analysis 2012-2017
Table 37 Dog Population 2012-2017
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2012-2017
Category Data
Summary 10 Dog Food by Price Band 2017
Table 39 Sales of Dog Food by Category: Volume 2012-2017
Table 40 Sales of Dog Food by Category: Value 2012-2017
Table 41 Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 42 Sales of Dog Food by Category: % Value Growth 2012-2017
Table 43 Sales of Premium Dog Food by Category: Value 2012-2017
Table 44 Sales of Dry Dog Food by Life-Cycle: % Value 2012-2017
Table 45 Sales of Wet Dog Food by Life-Cycle: % Value 2012-2017
Table 46 NBO Company Shares of Dog Food: % Value 2012-2016
Table 47 LBN Brand Shares of Dog Food: % Value 2013-2016
Table 48 LBN Brand Shares of Dog Treats: % Value 2013-2016
Table 49 Forecast Sales of Dog Food by Category: Volume 2017-2022
Table 50 Forecast Sales of Dog Food by Category: Value 2017-2022
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2017-2022
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 53 Other Pet Population 2012-2017
Category Data
Table 54 Sales of Other Pet Food by Category: Volume 2012-2017
Table 55 Sales of Other Pet Food by Category: Value 2012-2017
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2012-2017
Table 57 Sales of Other Pet Food by Category: % Value Growth 2012-2017
Table 58 LBN Brand Shares of Bird Food: % Value 2013-2016
Table 59 LBN Brand Shares of Fish Food: % Value 2013-2016
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2013-2016
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2017-2022
Table 62 Forecast Sales of Other Pet Food by Category: Value 2017-2022
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of Pet Products by Category: Value 2012-2017
Table 66 Sales of Pet Products by Category: % Value Growth 2012-2017
Table 67 Sales of Pet Healthcare by Type: % Value 2012-2017
Table 68 Sales of Other Pet Products by Type: % Value 2012-2017
Table 69 Forecast Sales of Pet Products by Category: Value 2017-2022
Table 70 Forecast Sales of Pet Products by Category: % Value Growth 2017-2022
May 2017
List of Contents and Tables
Executive Summary
Pet Food Leads Sales of Pet Care in 2017
Rise in Ipi Taxes Favours Largest Packaging
Fierce Competition Is Expected Between Mars and Nestlé
Pet Shops and Pet Superstores Gain Share
Positive Growth Is Expected in the Coming Years
Key Trends and Developments
Brazilian Pet Care Attracts Foreign Investment
the Prediction of Intense Competition Within Wet Food
Ipi Tax Increases for Pet Food Since May 2016
Market Indicators
Table 1 Pet Populations 2012-2017
Market Data
Table 2 Sales of Pet Food by Category: Volume 2012-2017
Table 3 Sales of Pet Care by Category: Value 2012-2017
Table 4 Sales of Pet Food by Category: % Volume Growth 2012-2017
Table 5 Sales of Pet Care by Category: % Value Growth 2012-2017
Table 6 NBO Company Shares of Pet Food: % Value 2012-2016
Table 7 LBN Brand Shares of Pet Food: % Value 2013-2016
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2012-2016
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2013-2016
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2011-2016
Table 11 Distribution of Pet Care by Format: % Value 2012-2017
Table 12 Distribution of Pet Care by Format and Category: % Value 2017
Table 13 Distribution of Dog and Cat Food by Format: % Value 2012-2017
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Pet Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Pet Care by Category: Value 2017-2022
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Cobasi - Comercio De Produtos Basicos Industrializados Ltda in Pet Care (brazil)
Strategic Direction
Key Facts
Summary 2 Cobasi Comércio de Produtos Básicos e Ind Ltda: Key Facts
Summary 3 Cobasi Comércio de Produtos Básicos e Ind Ltda: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 4 Cobasi Comércio de Produtos Básicos e Ind Ltda: Competitive Position 2016
Mars Brasil Alimentos Ltda in Pet Care (brazil)
Strategic Direction
Key Facts
Summary 5 Mars Brasil Alimentos Ltda: Key Facts
Competitive Positioning
Summary 6 Mars Brasil Alimentos Ltda: Competitive Position 2016
Nestlé Brasil Ltda in Pet Care (brazil)
Strategic Direction
Key Facts
Summary 7 Nestlé Brasil Ltda: Key Facts
Competitive Positioning
Summary 8 Nestlé Brasil Ltda: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 19 Cat Owning Households: % Analysis 2012-2017
Table 20 Cat Population 2012-2017
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2012-2017
Category Data
Summary 9 Cat Food by Price Band 2017
Table 22 Sales of Cat Food by Category: Volume 2012-2017
Table 23 Sales of Cat Food by Category: Value 2012-2017
Table 24 Sales of Cat Food by Category: % Volume Growth 2012-2017
Table 25 Sales of Cat Food by Category: % Value Growth 2012-2017
Table 26 Sales of Premium Cat Food by Category: Value 2012-2017
Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2012-2017
Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2012-2017
Table 29 NBO Company Shares of Cat Food: % Value 2012-2016
Table 30 LBN Brand Shares of Cat Food: % Value 2013-2016
Table 31 LBN Brand Shares of Cat Treats: % Value 2013-2016
Table 32 Forecast Sales of Cat Food by Category: Volume 2017-2022
Table 33 Forecast Sales of Cat Food by Category: Value 2017-2022
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 36 Dog Owning Households: % Analysis 2012-2017
Table 37 Dog Population 2012-2017
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2012-2017
Category Data
Summary 10 Dog Food by Price Band 2017
Table 39 Sales of Dog Food by Category: Volume 2012-2017
Table 40 Sales of Dog Food by Category: Value 2012-2017
Table 41 Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 42 Sales of Dog Food by Category: % Value Growth 2012-2017
Table 43 Sales of Premium Dog Food by Category: Value 2012-2017
Table 44 Sales of Dry Dog Food by Life-Cycle: % Value 2012-2017
Table 45 Sales of Wet Dog Food by Life-Cycle: % Value 2012-2017
Table 46 NBO Company Shares of Dog Food: % Value 2012-2016
Table 47 LBN Brand Shares of Dog Food: % Value 2013-2016
Table 48 LBN Brand Shares of Dog Treats: % Value 2013-2016
Table 49 Forecast Sales of Dog Food by Category: Volume 2017-2022
Table 50 Forecast Sales of Dog Food by Category: Value 2017-2022
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2017-2022
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 53 Other Pet Population 2012-2017
Category Data
Table 54 Sales of Other Pet Food by Category: Volume 2012-2017
Table 55 Sales of Other Pet Food by Category: Value 2012-2017
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2012-2017
Table 57 Sales of Other Pet Food by Category: % Value Growth 2012-2017
Table 58 LBN Brand Shares of Bird Food: % Value 2013-2016
Table 59 LBN Brand Shares of Fish Food: % Value 2013-2016
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2013-2016
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2017-2022
Table 62 Forecast Sales of Other Pet Food by Category: Value 2017-2022
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of Pet Products by Category: Value 2012-2017
Table 66 Sales of Pet Products by Category: % Value Growth 2012-2017
Table 67 Sales of Pet Healthcare by Type: % Value 2012-2017
Table 68 Sales of Other Pet Products by Type: % Value 2012-2017
Table 69 Forecast Sales of Pet Products by Category: Value 2017-2022
Table 70 Forecast Sales of Pet Products by Category: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
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The economic situation changes pet care dynamic.
The tough economic situation in Brazil, with GDP shrinking, unemployment rates rising and above-target inflation and interest rates, has forced consumers to change their consumption habits, including pet care. This has deterred some owners from moving from food scraps to prepared pet food and changed the dynamics of economy, mid-priced and premium brands.
Potential demand for pet insuranc.
The increasing perception that pets are family members and deserve physical, mental and social wellbeing is pushing pet insurance services in the country. These cover a range of services, such as regular veterinary appointments, vaccines, examinations and surgery, within several price bands to cater to consumers in different socioeconomic groups.
Value-added products continue to drive innovation
Through the offer of differentiated products, such as natural prepared food containing fruit and vegetables, grains and no artificial preservatives or food especially designed to address specific health issues, companies continued see strong value growth in spite of slower volume movements. This has helped them to cope with the economic crisis, and move away from price competition, indicating the path for new product development in pet care.
Digital influence on pet care in Brazil
With technology, more than ever, changing consumer and business patterns, driven not only by the young population and millennials, but also by older consumers, pet care is highly influenced by e-commerce and other mobile applications.
Pet humanisation trend to push pet care growth over the forecast period
Whilst the economic slowdown is expected to persist in the short term, pet humanisation trend remains a strong trend capable of developing pet care. Consumers are becoming more concerned about the health and wellbeing of their pets; and a growing portion of owners are willing to purchase the highest-quality products within their budgets.
Overview:
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Brazil with research from a team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Brazil, this research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free:
The tough economic situation in Brazil, with GDP shrinking, unemployment rates rising and above-target inflation and interest rates, has forced consumers to change their consumption habits, including pet care. This has deterred some owners from moving from food scraps to prepared pet food and changed the dynamics of economy, mid-priced and premium brands.
Potential demand for pet insuranc.
The increasing perception that pets are family members and deserve physical, mental and social wellbeing is pushing pet insurance services in the country. These cover a range of services, such as regular veterinary appointments, vaccines, examinations and surgery, within several price bands to cater to consumers in different socioeconomic groups.
Value-added products continue to drive innovation
Through the offer of differentiated products, such as natural prepared food containing fruit and vegetables, grains and no artificial preservatives or food especially designed to address specific health issues, companies continued see strong value growth in spite of slower volume movements. This has helped them to cope with the economic crisis, and move away from price competition, indicating the path for new product development in pet care.
Digital influence on pet care in Brazil
With technology, more than ever, changing consumer and business patterns, driven not only by the young population and millennials, but also by older consumers, pet care is highly influenced by e-commerce and other mobile applications.
Pet humanisation trend to push pet care growth over the forecast period
Whilst the economic slowdown is expected to persist in the short term, pet humanisation trend remains a strong trend capable of developing pet care. Consumers are becoming more concerned about the health and wellbeing of their pets; and a growing portion of owners are willing to purchase the highest-quality products within their budgets.
Overview:
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Brazil with research from a team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Brazil, this research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free:
- Cat food
- Dog food
- Other pet food
- Pet product.
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
- What is the market size of Pet Care in Brazil?
- What are the major brands in Brazil?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
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Note: Product cover images may vary from those shown
