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The pet care market in Brazil has proved resilient despite the economic crisis, and it is expected that growth will accelerate as disposable incomes recover. The pet humanisation trend has been a key factor in market performance. Brazilian consumers are increasingly treating pets as family members, especially as young professionals delay having children and get a pet instead, and as the ageing population seeks replacements for their now working offspring.
The Pet Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Pet Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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PET CARE IN BRAZIL
Executive Summary
Pet Humanisation and An Increase in the Number of Vets Contribute To Growth in Pet Care
Pet Food Ranges Expand As Consumers Seek Customisation To Meet Specific Needs
Mars and Nestlé Set Stage for Fierce Competition in Wet Dog and Cat Food
Pet Shops Lose Share To Pet Superstores and Warehouse Clubs Following Economic Crisis
Sociodemographic Trends Drive Growth in the Population of Smaller Pets
Market Indicators
Table 1 Pet Populations 2013-2018
Market Data
Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Wet Cat Food Consolidates Around Major Players, Driving Out Imported Brands
Opportunity in Low-end Economy Wet Cat Food, While Mid-priced and Premium Are Consolidated
Therapeutic and Functional Cat Food Propel Growth in Both Wet and Dry Food
Competitive Landscape
Mars and Nestlé Introduce Super-premium Wet Cat Food Lines
Cat Food Functionality Follows Mars' Innovative Dry Food for Sterilised Cats
Premier and Golden Lines Fill in Market Gap Left by Crisis, Help Grandfood Gain Share
Category Indicators
Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018
Category Data
Summary 2 Cat Food by Price Band 2018
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Dog Food Shows Stronger Growth As Consumers Trade Up
Wet Dog Food Attracts Investments From Both Global and Regional Players
Small Plastic Packaging and Pouches Dominate As Small Breeds Are Favoured
Competitive Landscape
Mars and Nestlé Invest in Wet Food As Regional Players Grow in Other Categories
Premier Pet's Golden Line Sets Industry Standards for "mid-priced Premium" Dog Food
Regional Brand Leaders Invest in Natural, Light Versions of Existing Products
Category Indicators
Table 37 Dog Owning Households: % Analysis 2013-2018
Table 38 Dog Population 2013-2018
Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018
Category Data
Summary 3 Dog Food by Price Band 2018
Table 40 Sales of Dog Food by Category: Volume 2013-2018
Table 41 Sales of Dog Food by Category: Value 2013-2018
Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023
Headlines
Prospects
As the Brazilian Economy Starts To Recover, Other Pet Food Continues To Grow
Bird Owners Invest in Prepared Bird Food As Rising Employment Increases Time Away From Home
Consumers Are Focusing on Products Ingredients and Healthiness
Competitive Landscape
Alcon Remains the Leading Player and Sets Industry Standards for New Product Developments
Avitrin Brand Aims To Offer More Natural Appeal
Tetra Continues To Face Intense Competition From Regional Players
Category Indicators
Table 55 Other Pet Population 2013-2018
Category Data
Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
Table 57 Sales of Other Pet Food by Category: Value 2013-2018
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 63 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Pet Humanisation Continues To Drive Growth of Pet Products
Pet Superstores Take on A Community-building Role
the Premiumisation of Pet Cosmetics and Accessories
Competitive Landscape
Boehringer Ingelheim's Frontline Remains Pet Healthcare Leader in Brazil
Regional Pet Cosmetics and Accessories Brands Remain Fragmented
Cat Litter Continues To Grow, With Fierce Competition Inside the Category
Category Data
Table 67 Sales of Pet Products by Category: Value 2013-2018
Table 68 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 69 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 70 Sales of Other Pet Products by Type: % Value 2013-2018
Table 71 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023
Executive Summary
Pet Humanisation and An Increase in the Number of Vets Contribute To Growth in Pet Care
Pet Food Ranges Expand As Consumers Seek Customisation To Meet Specific Needs
Mars and Nestlé Set Stage for Fierce Competition in Wet Dog and Cat Food
Pet Shops Lose Share To Pet Superstores and Warehouse Clubs Following Economic Crisis
Sociodemographic Trends Drive Growth in the Population of Smaller Pets
Market Indicators
Table 1 Pet Populations 2013-2018
Market Data
Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Wet Cat Food Consolidates Around Major Players, Driving Out Imported Brands
Opportunity in Low-end Economy Wet Cat Food, While Mid-priced and Premium Are Consolidated
Therapeutic and Functional Cat Food Propel Growth in Both Wet and Dry Food
Competitive Landscape
Mars and Nestlé Introduce Super-premium Wet Cat Food Lines
Cat Food Functionality Follows Mars' Innovative Dry Food for Sterilised Cats
Premier and Golden Lines Fill in Market Gap Left by Crisis, Help Grandfood Gain Share
Category Indicators
Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018
Category Data
Summary 2 Cat Food by Price Band 2018
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Dog Food Shows Stronger Growth As Consumers Trade Up
Wet Dog Food Attracts Investments From Both Global and Regional Players
Small Plastic Packaging and Pouches Dominate As Small Breeds Are Favoured
Competitive Landscape
Mars and Nestlé Invest in Wet Food As Regional Players Grow in Other Categories
Premier Pet's Golden Line Sets Industry Standards for "mid-priced Premium" Dog Food
Regional Brand Leaders Invest in Natural, Light Versions of Existing Products
Category Indicators
Table 37 Dog Owning Households: % Analysis 2013-2018
Table 38 Dog Population 2013-2018
Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018
Category Data
Summary 3 Dog Food by Price Band 2018
Table 40 Sales of Dog Food by Category: Volume 2013-2018
Table 41 Sales of Dog Food by Category: Value 2013-2018
Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023
Headlines
Prospects
As the Brazilian Economy Starts To Recover, Other Pet Food Continues To Grow
Bird Owners Invest in Prepared Bird Food As Rising Employment Increases Time Away From Home
Consumers Are Focusing on Products Ingredients and Healthiness
Competitive Landscape
Alcon Remains the Leading Player and Sets Industry Standards for New Product Developments
Avitrin Brand Aims To Offer More Natural Appeal
Tetra Continues To Face Intense Competition From Regional Players
Category Indicators
Table 55 Other Pet Population 2013-2018
Category Data
Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
Table 57 Sales of Other Pet Food by Category: Value 2013-2018
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 63 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Pet Humanisation Continues To Drive Growth of Pet Products
Pet Superstores Take on A Community-building Role
the Premiumisation of Pet Cosmetics and Accessories
Competitive Landscape
Boehringer Ingelheim's Frontline Remains Pet Healthcare Leader in Brazil
Regional Pet Cosmetics and Accessories Brands Remain Fragmented
Cat Litter Continues To Grow, With Fierce Competition Inside the Category
Category Data
Table 67 Sales of Pet Products by Category: Value 2013-2018
Table 68 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 69 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 70 Sales of Other Pet Products by Type: % Value 2013-2018
Table 71 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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The economic situation changes pet care dynamic.
The tough economic situation in Brazil, with GDP shrinking, unemployment rates rising and above-target inflation and interest rates, has forced consumers to change their consumption habits, including pet care. This has deterred some owners from moving from food scraps to prepared pet food and changed the dynamics of economy, mid-priced and premium brands.
Potential demand for pet insuranc.
The increasing perception that pets are family members and deserve physical, mental and social wellbeing is pushing pet insurance services in the country. These cover a range of services, such as regular veterinary appointments, vaccines, examinations and surgery, within several price bands to cater to consumers in different socioeconomic groups.
Value-added products continue to drive innovation
Through the offer of differentiated products, such as natural prepared food containing fruit and vegetables, grains and no artificial preservatives or food especially designed to address specific health issues, companies continued see strong value growth in spite of slower volume movements. This has helped them to cope with the economic crisis, and move away from price competition, indicating the path for new product development in pet care.
Digital influence on pet care in Brazil
With technology, more than ever, changing consumer and business patterns, driven not only by the young population and millennials, but also by older consumers, pet care is highly influenced by e-commerce and other mobile applications.
Pet humanisation trend to push pet care growth over the forecast period
Whilst the economic slowdown is expected to persist in the short term, pet humanisation trend remains a strong trend capable of developing pet care. Consumers are becoming more concerned about the health and wellbeing of their pets; and a growing portion of owners are willing to purchase the highest-quality products within their budgets.
Overview:
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Brazil with research from a team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Brazil, this research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free:
The tough economic situation in Brazil, with GDP shrinking, unemployment rates rising and above-target inflation and interest rates, has forced consumers to change their consumption habits, including pet care. This has deterred some owners from moving from food scraps to prepared pet food and changed the dynamics of economy, mid-priced and premium brands.
Potential demand for pet insuranc.
The increasing perception that pets are family members and deserve physical, mental and social wellbeing is pushing pet insurance services in the country. These cover a range of services, such as regular veterinary appointments, vaccines, examinations and surgery, within several price bands to cater to consumers in different socioeconomic groups.
Value-added products continue to drive innovation
Through the offer of differentiated products, such as natural prepared food containing fruit and vegetables, grains and no artificial preservatives or food especially designed to address specific health issues, companies continued see strong value growth in spite of slower volume movements. This has helped them to cope with the economic crisis, and move away from price competition, indicating the path for new product development in pet care.
Digital influence on pet care in Brazil
With technology, more than ever, changing consumer and business patterns, driven not only by the young population and millennials, but also by older consumers, pet care is highly influenced by e-commerce and other mobile applications.
Pet humanisation trend to push pet care growth over the forecast period
Whilst the economic slowdown is expected to persist in the short term, pet humanisation trend remains a strong trend capable of developing pet care. Consumers are becoming more concerned about the health and wellbeing of their pets; and a growing portion of owners are willing to purchase the highest-quality products within their budgets.
Overview:
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Brazil with research from a team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Brazil, this research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free:
- Cat food
- Dog food
- Other pet food
- Pet product.
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
- What is the market size of Pet Care in Brazil?
- What are the major brands in Brazil?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
