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Tissue and Hygiene in Morocco

  • ID: 2316057
  • Report
  • Region: Morocco
  • 40 pages
  • Euromonitor International
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Tissue and hygiene recorded strong growth in Morocco in 2018. Amid rising purchasing power among local consumers and the expansion of supermarkets and hypermarkets all over the country, key players are experiencing very healthy value and volume sales growth across various areas like wipes, sanitary protection, and nappies/diapers/pants.

The Tissue and Hygiene in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tissue and Hygiene in Morocco

List of Contents and Tables
Executive Summary
Tissue and Hygiene Records Healthy Growth in Morocco
Emergence of Ultra-soft/maximum Comfort Products
Novatis Group Continues To Lead Value Sales
Modern Retailers Continue To Gain Value Share
Tissue and Hygiene Set To Record Strong Growth
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Strong Growth Expected Over Forecast Period
Rising Living Standards To Drive Sales
Improving Tourism Sector To Boost Demand
Competitive Landscape
Brior Continues To Lead Sales
Novatis Group Gaining Sales Share
Afh Tissue Continues To See Healthy Growth
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Positive Performance Expected Over Forecast Period
Growth Limited by Cultural Factors and Low Awareness
Limited Product Variety
Competitive Landscape
Novatis Group Continues To Lead Sales
Market Expanding in 2018
Advertising Remains Limited
Category Data
Table 30 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Nappies/diapers/pants To Record Strong Growth
Standard Nappies/diapers Still Dominating
Growing Demand for Ultra-soft Products
Competitive Landscape
Novatis Groupe Continues To Lead Sales
Local Brands Dominating Sales
New Legislation Benefiting Established Key Players
Category Data
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Sanitary Protection Set To Record Strong Growth
Ultra-thin Towels With Wings Poised for Rapid Sales Growth
Standard Towels To Remain Popular
Competitive Landscape
Procter & Gamble Continues To Lead Sanitary Protection
Domestic Players Gaining Ground
Advertising Remains Key To Success
Category Data
Table 42 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 44 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Wipes Set To Record Strong Growth Over Forecast Period
Intimate Wipes Expected To Record Strong Sales
Baby Wipes To Continue Dominating Sales
Competitive Landscape
Johnson & Johnson Remains in Pole Position
International Players Continue Leading Sales
Fierce Competition in Baby Wipes
Category Data
Table 49 Retail Sales of Wipes by Category: Value 2013-2018
Table 50 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 53 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Retail Tissue Expected To Record Strong Growth
Scope for Growing Urbanisation To Boost Growth
Toilet Paper To Dominate Retail Tissue
Competitive Landscape
Dalaa Remains Leading Brand in Toilet Paper
Novatis Group in Pole Position
Domestic Players Lead Retail Tissue Sales
Category Data
Table 55 Retail Sales of Tissue by Category: Value 2013-2018
Table 56 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 58 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 59 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 60 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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