Tissue and Hygiene in Morocco - Product Image

Tissue and Hygiene in Morocco

  • ID: 2316057
  • Report
  • Region: Morocco
  • 42 pages
  • Euromonitor International
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There has been a noticeable change in the hygiene habits of local households, thanks to growing awareness of the importance of hygiene. This strongly benefited the tissue and hygiene market in Morocco in 2017. A wide range of consumers from all income groups increased their spending on such products in order to fulfil their expectation of having a healthy and more hygienic lifestyle. Urbanisation in Morocco benefited sales of tissue and hygiene products, especially in categories such as sanitary...

The publisher's Tissue and Hygiene in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Tissue And Hygiene In Mexico

Executive Summary
Demographics Are Key To Sales In Various Categories
The Big Trends Include Changes In Consumer Habits And Consumption
Big Players Against Private Label?
Distribution Focuses On Modern Channels
Positive Outlook For The Future

Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population By Age 2012-2017
Table 4 Total Population By Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population By Age 2017-2022
Table 8 Forecast Total Population By Age 2017-2022
Table 9 Forecast Households 2017-2022

Market Data
Table 10 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 11 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 12 Nbo Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 13 Lbn Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 14 Penetration Of Private Label In Retail Tissue And Hygiene By Category: % Value 2012-2017
Table 15 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 16 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2017
Table 17 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 18 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

Headlines

Prospects

Potential Remains In The Undeveloped Category
Tourism Leads To Increase In Consumption
Away-From-Home Toilet Paper Is The Most Relevant Category
Competitive Landscape
Businesses Help To Increase Consumption
Wipers Posts Modest Growth In The Afh Channel
A Latent Opportunity For Healthcare Facilities

Category Data
Table 19 Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2012-2017
Table 20 Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 21 Sales Of Away-From-Home Paper Towels By Type: % Value 2015-2017
Table 22 Sales Of Away-From-Home Wipers By Format Through Business/Industry: % Value 2016-2017
Table 23 Sales Of Away-From-Home Wipers By Format Through Horeca: % Value 2016-2017
Table 24 Sales Of Away-From-Home Wipers By Format Through Hospitals/Healthcare: % Value 2016-2017
Table 25 Distribution Of Away-From-Home Tissue And Hygiene By Format: % Value 2012-2017
Table 26 Distribution Of Away-From-Home Tissue And Hygiene By Format And Category: % Value 2017
Table 27 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2017-2022
Table 28 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2017-2022

Headlines

Prospects

Consumption Increases Faster Than Population
Bigger Packages Become Popular
Private Label Gains Sales Share
Competitive Landscape
An Alternative Segment Rises
Price Discounts Are Very Important
Exclusive Benefits Through Amazon Family

Category Data
Table 29 Retail Sales Of Nappies/Diapers/Pants By Category: Value 2012-2017
Table 30 Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2012-2017
Table 31 Nbo Company Shares Of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 32 Lbn Brand Shares Of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 33 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: Value 2017-2022
Table 34 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2017-2022

Headlines

Prospects

Sanitary Protection Still Has Scope For Growth
Players Diversify Brand Portfolios
Promotional Activity Viewed By Consumers As The Norm
Competitive Landscape
Brand Communication Focuses Around Pantyliners Consumption
Manufacturers Overhaul Communication Strategy
New Product Alternatives For Mexican Consumers

Category Data
Table 35 Retail Sales Of Sanitary Protection By Category: Value 2012-2017
Table 36 Retail Sales Of Sanitary Protection By Category: % Value Growth 2012-2017
Table 37 Retail Sales Of Tampons By Application Format: % Value 2012-2017
Table 38 Nbo Company Shares Of Retail Sanitary Protection: % Value 2013-2017
Table 39 Lbn Brand Shares Of Retail Sanitary Protection: % Value 2014-2017
Table 40 Forecast Retail Sales Of Sanitary Protection By Category: Value 2017-2022
Table 41 Forecast Retail Sales Of Sanitary Protection By Category: % Value Growth 2017-2022

Headlines

Prospects

Wipes Maintains A Positive Performance In 2017
Price Remains A Big Influencer On Purchase Decisions
Developing Categories Target Niche Groups
Competitive Landscape
Private Label Has Advantaged Positioning
Products Contain Fewer Chemicals
A New Private Label Launches With A Different Strategy

Category Data
Table 42 Retail Sales Of Wipes By Category: Value 2012-2017
Table 43 Retail Sales Of Wipes By Category: % Value Growth 2012-2017
Table 44 Nbo Company Shares Of Retail Wipes: % Value 2013-2017
Table 45 Lbn Brand Shares Of Retail Wipes: % Value 2014-2017
Table 46 Forecast Retail Sales Of Wipes By Category: Value 2017-2022
Table 47 Forecast Retail Sales Of Wipes By Category: % Value Growth 2017-2022

Headlines

Prospects

Retail Tissue Registers A Positive Performance In 2017
Private Label Gains Ground
Consumption Of Retail Toilet Paper Remains Stable
Competitive Landscape
Higher Competition Levels
Re-Entrance Of The Charmin Brand
Lifestyle Trends And Packaging Innovation Boost Facial Tissues

Category Data
Table 48 Retail Sales Of Tissue By Category: Value 2012-2017
Table 49 Retail Sales Of Tissue By Category: % Value Growth 2012-2017
Table 50 Nbo Company Shares Of Retail Tissue: % Value 2013-2017
Table 51 Lbn Brand Shares Of Retail Tissue: % Value 2014-2017
Table 52 Forecast Retail Sales Of Tissue By Category: Value 2017-2022
Table 53 Forecast Retail Sales Of Tissue By Category: % Value Growth 2017-2022

Headlines

Prospects

Consumption Favoured By Ageing Population
Health Issues Help To Increase Demand
Competitive Landscape
Marketing Campaigns To Position Products
Players Try To Break The Stigma
Players Expand Brands Into Other Categories

Category Data
Table 54 Sales Of Retail Adult Incontinence By Category: Value 2012-2017
Table 55 Sales Of Retail Adult Incontinence By Category: % Value Growth 2012-2017
Table 56 Nbo Company Shares Of Retail Adult Incontinence: % Value 2013-2017
Table 57 Lbn Brand Shares Of Retail Adult Incontinence: % Value 2014-2017
Table 58 Forecast Sales Of Retail Adult Incontinence By Category: Value 2017-2022
Table 59 Forecast Sales Of Retail Adult Incontinence By Category: % Value Growth 2017-2022
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