Tissue and Hygiene in Kenya

  • ID: 2316063
  • Report
  • Region: Kenya
  • 34 pages
  • Euromonitor International
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In Kenya, hotels, shopping centres and new government offices are sprawled across the country. However, consumer foodservice is the most important channel for away-from-home tissue. Furthermore, many of the government functions are undergoing changes, which is causing counties that previously lacked road infrastructure, for example, to open up urban centres for investment opportunities. From a household perspective, consumers continue to seek value for money and added-value offerings across cons...

The publisher's Tissue and Hygiene in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Tissue And Hygiene In Kazakhstan

Executive Summary
Favourable Economic Conditions Support Positive Performance Of Tissue And Hygiene
Consumers Continue To Prefer Economy And Mid-Priced Products
Competition Between International And Domestic Manufacturers Remains Intense
Modern Channels Gain Ground At The Expense Of Traditional Grocery Retailers
Outlook For Tissue And Hygiene In Kazakhstan Remains Positive

Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population By Age 2012-2017
Table 4 Total Population By Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population By Age 2017-2022
Table 8 Forecast Total Population By Age 2017-2022
Table 9 Forecast Households 2017-2022

Market Data
Table 10 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 11 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 12 Nbo Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 13 Lbn Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 14 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 15 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2017
Table 16 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 17 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Headlines

Prospects

Afh Categories Benefit From Growth In Tourist Numbers
Economic Development Drives Demand For Afh Products
Consumers Less Inclined To Economise When Using Afh Products
Competitive Landscape
International Players Continue To Dominate Afh Tissue And Hygiene

Category Data
Table 18 Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2012-2017
Table 19 Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 20 Distribution Of Away-From-Home Tissue And Hygiene By Format: % Value 2012-2017
Table 21 Distribution Of Away-From-Home Tissue And Hygiene By Format And Category: % Value 2017
Table 22 Sales Of Forecast Away-From-Home Tissue And Hygiene By Category: Value 2017-2022
Table 23 Sales Of Forecast Away-From-Home Tissue And Hygiene By Category: % Value Growth 2017-2022

Headlines

Prospects

Nappies/Diapers/Pants Still Perceived As Expensive Products
Improvements In Living Standards Bolster Development Of Nappies/Diapers/Pants
Outlook Remains Positive Despite Unfavourable Demographic Trend
Competitive Landscape
International Players Remain Dominant In 2017
Asian Brands Strengthen Their Presence In Nappies/Diapers/Pants
Companies Focus On Improving Designs And Formulas Of Existing Brands

Category Data
Table 24 Retail Sales Of Nappies/Diapers/Pants By Category: Value 2012-2017
Table 25 Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2012-2017
Table 26 Nbo Company Shares Of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 27 Lbn Brand Shares Of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 28 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: Value 2017-2022
Table 29 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2017-2022

Headlines

Prospects

Rising Living Standards Bolster The Performance Of Sanitary Protection
Demand For Tampons Remains Weak
Trend Towards Smaller Packaging Formats Gains Momentum
Competitive Landscape
Companies Focus On Expanding Established Brand Ranges
International Brands Continue To Dominate
Price-Based Promotions Remain A Popular Competitive Tool

Category Data
Table 30 Retail Sales Of Sanitary Protection By Category: Value 2012-2017
Table 31 Retail Sales Of Sanitary Protection By Category: % Value Growth 2012-2017
Table 32 Nbo Company Shares Of Retail Sanitary Protection: % Value 2013-2017
Table 33 Lbn Brand Shares Of Retail Sanitary Protection: % Value 2014-2017
Table 34 Forecast Retail Sales Of Sanitary Protection By Category: Value 2017-2022
Table 35 Forecast Retail Sales Of Sanitary Protection By Category: % Value Growth 2017-2022

Headlines

Prospects

Demand For Specialised Wipes Products Increases
Products With A "Natural" Positioning Gain Popularity
Baby Wipes Benefits From Rising Health-Consciousness Among Parents
Competitive Landscape
Dominance Of Imported Brands Discourages Local Wipes Production
Economy And Mid-Priced Brands Set To Remain The Most Popular
Lack Of Marketing Activities Hinders Demand For Wipes

Category Data
Table 36 Retail Sales Of Wipes By Category: Value 2012-2017
Table 37 Retail Sales Of Wipes By Category: % Value Growth 2012-2017
Table 38 Nbo Company Shares Of Retail Wipes: % Value 2013-2017
Table 39 Lbn Brand Shares Of Retail Wipes: % Value 2014-2017
Table 40 Forecast Retail Sales Of Wipes By Category: Value 2017-2022
Table 41 Forecast Retail Sales Of Wipes By Category: % Value Growth 2017-2022

Headlines

Prospects

Paper Towels Shows The Fastest Development
Population Growth Drives Demand For Retail Tissue Products
Expansion Of Modern Grocery Retailers Channels Benefits Retail Tissue
Competitive Landscape
Strong Potential For Development Of Private Label Retail Tissue Lines
Urban Consumers Most Receptive To New Product Developments
Ipek Kagit Aims To Strengthen Its Position In Retail Tissue

Category Data
Table 42 Retail Sales Of Tissue By Category: Value 2012-2017
Table 43 Retail Sales Of Tissue By Category: % Value Growth 2012-2017
Table 44 Nbo Company Shares Of Retail Tissue: % Value 2013-2017
Table 45 Lbn Brand Shares Of Retail Tissue: % Value 2014-2017
Table 46 Forecast Retail Sales Of Tissue By Category: Value 2017-2022
Table 47 Forecast Retail Sales Of Tissue By Category: % Value Growth 2017-2022

Headlines

Prospects

Population Ageing Boosts The Development Of Retail Adult Incontinence
Retail Adult Incontinence Benefits From Rising Health Awareness
High Prices Continue To Restrict Demand
Competitive Landscape
Distribution Of Retail Adult Incontinence Products Remains Limited
Imported Brands Continue To Dominate
Investment In Innovation And Advertising Expected To Increase

Category Data
Table 48 Sales Of Retail Adult Incontinence By Category: Value 2012-2017
Table 49 Sales Of Retail Adult Incontinence By Category: % Value Growth 2012-2017
Table 50 Nbo Company Shares Of Retail Adult Incontinence: % Value 2013-2017
Table 51 Lbn Brand Shares Of Retail Adult Incontinence: % Value 2014-2017
Table 52 Forecast Sales Of Retail Adult Incontinence By Category: Value 2017-2022
Table 53 Forecast Sales Of Retail Adult Incontinence By Category: % Value Growth 2017-2022

Headlines

Prospects

Rx/Reimbursement Adult Incontinence Remains Underdeveloped
No Change In Number Of Units Allocated Per Person In 2017
Bureaucratic Barriers Hamper Category Development

Category Data
Table 54 Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp 2012-2017
Table 55 Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp Growth 2012-2017
Table 56 Forecast Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp 2017-2022
Table 57 Forecast Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp Growth 2017-2022
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