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Tissue and Hygiene in Kenya

  • ID: 2316063
  • Report
  • Region: Kenya
  • 28 pages
  • Euromonitor International
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In 2017, Kenya’s biggest retailer Nakumatt entered administration to try and enable the entity to be maintained as a going concern. The chain had amassed debts amounting to KES18 billion, which left its stores operating with nearly empty shelves. African Cotton Industries Ltd, a local manufacturer of tissue and hygiene products, had lodged an insolvency petition against Nakumatt over an unpaid amount of KES70 million.

The Tissue and Hygiene in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tissue and Hygiene in Kenya

List of Contents and Tables
Executive Summary
Closure of Nakumatt Distorts Retail Landscape Through Disruption of Stock Supplies
Brands Focusing on Engagement Through Social Media
Local Brands Increase Offering, Leading To Competitive Prices
Multinationals Dominate in Nappies/diapers
Forecast Period To See Positive Growth
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Increase in Smaller Mall Establishments To Drive Growth
Afh and Retail Tissue Increasingly Becoming Cross Purpose To Cut on Costs
Mall Establishments Offering Shoppers Both Hand Driers and Napkins
Competitive Landscape
Hygiene Awareness Campaigns Expected To Sustain Growth
Manufacturers Distribute Their Own Products Due To Expensive Middlemen
Hand Driers in Upmarket Malls Will Hit Sales
Category Data
Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Baby Disposable Pants Gaining Popularity
Manufacturers Increasingly Use Online Retailing and Direct Selling for Promotion
Local Players Continue To Produce Value Brands
Competitive Landscape
International Brands Continue Their Segmentation
Chinese Manufacturers Compete With International Manufacturers
Counterfeit Diapers Remain A Challenge
Category Data
Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Parental Demands Require Improvements To Result in Baby-friendly Wipes
Baby Products Being Used As Beauty Products
Manufacturers Focusing on Value Packs for Baby Wipes
Competitive Landscape
Consumers Begin To Prefer Local Brands, Driven by Cost Savings
Budget Wipes Gain Popularity
International Brands Continue To Target Middle-class Consumers
Category Data
Table 30 Retail Sales of Wipes by Category: Value 2013-2018
Table 31 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 34 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 35 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Local Distributors Compete Aggressively on Price
Pocket Handkerchiefs Continue To Gain Popularity
Brands Continue To Target Middle-class Consumers
Competitive Landscape
Consumers Increasingly Preferring Jumbo Packs Meant for Dispensers
Local Brands To Continue Innovating and Recycling
Consumers Using Kitchen Rolls for Multiple Uses
Category Data
Table 36 Retail Sales of Tissue by Category: Value 2013-2018
Table 37 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 40 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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