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Tissue and Hygiene in Egypt

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    Report

  • 45 Pages
  • March 2024
  • Region: Egypt
  • Euromonitor International
  • ID: 2321595
Despite facing complex economic challenges, tissue and hygiene in Egypt demonstrated resilience during 2023, maintaining growth and expansion. Consumers exhibited heightened price sensitivity, with the cost playing a significant role in their purchasing decisions. This increased sensitivity underscored the growing importance of affordability and value in consumer preferences.

The Tissue and Hygiene in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN EGYPT
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continued demand despite price increases
  • Resilience in the face of price hikes
  • Tourism boosts tampon sales and awareness
PROSPECTS AND OPPORTUNITIES
  • Retail sales volume of sanitary products is boosted by population growth
  • Tampons are expected to continue showing positive sales growth
  • Consumers migrate to e-commerce to obtain the best deals and discounts
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Persistent sales amidst pricing challenges
  • Leading players navigate pricing challenges through strategic manoeuvres and product innovation
  • E-commerce emergence in diaper sales
PROSPECTS AND OPPORTUNITIES
  • Continued expansion driven by birth rate and urbanisation
  • Rising e-commerce contribution to diaper sales
  • Intense competition presents challenges for new entrants
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand shifts towards local and low-price Turkish brands
  • Change in demand towards incontinence diapers
  • Sales channel preferences: Pharmacies and e-commerce rise
PROSPECTS AND OPPORTUNITIES
  • The landscape faces further price rises across the forecast period
  • Sales are set to increase, driven by the ageing population in the country
  • Players focus on reducing the stigma of products to boost retail volume sales
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shift towards more affordable alternatives
  • Rise of local brands in baby wipes
  • E-commerce sales on the rise
PROSPECTS AND OPPORTUNITIES
  • Wipes to continue showing a positive performance due to health awareness
  • E-commerce continues to gain ground as consumers migrate to the online channel
  • Quality remains key for parents when choosing baby wipes
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shift towards bulk purchases and promotions
  • Decline in toilet paper sales volume
  • Resilience of paper towels amidst inflation
PROSPECTS AND OPPORTUNITIES
  • E-commerce set to expand, playing a larger role in the sale of retail tissues
  • Retail sales volume is set to regain growth across the forecast period
  • Lasting hygiene concerns have an ongoing impact on purchasing patterns
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rise in healthcare facility consumption
  • Expansion in horeca channels
  • Fine Solutions' remarkable growth
PROSPECTS AND OPPORTUNITIES
  • The tourism industry is set to rise across the forecast period, boosting sales
  • Volume sales of away-from-home adult incontinence will only slightly improve
  • Customers are unwilling to become brand loyal as they seek the best prices
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028