Consumer Health in Saudi Arabia

Report
115 Pages
September 2023
Region: Saudi Arabia
Euromonitor International
ID: 2321596

Consumer health is set to maintain solid current value growth in 2023, with increases across most categories. Analgesics, and cough, cold and allergy (hey fever) remedies are expected to remain the largest OTC categories. Due to their maturity and product shortages in 2023, they are expected to see below-average increases within overall consumer health, but the influx of visitors for Hajj and Umrah will help maintain growth.

The analyst's Consumer Health in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN SAUDI ARABIA

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Analgesics witnesses stock shortages, which leads to brand and category switching
Topical analgesics/anaesthetic continues to see range expansion and new entrants
GSK Consumer Healthcare continues to lead analgesics

PROSPECTS AND OPPORTUNITIES

Illnesses, rising awareness, and return of visitors set to drive growth for analgesics
Localising the pharmaceutical industry
Pharmacies set to continue to lead distribution, despite rise of e-commerce

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

The SFDA continues to regulate cough, cold and allergy (hay fever) remedies, driving sales of herbal/traditional products
Cough, cold and allergy (hay fever) remedies witnesses stock shortages
SPIMACO extends its lead in cough, cold and allergy (hay fever) remedies

PROSPECTS AND OPPORTUNITIES

Various factors expected to continue supporting growth
Localising the production of pharmaceuticals
Pharmacies to remain the leading distribution channel

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand rises, but stock shortages seen for some digestive remedies
Digestive enzymes is back thanks to a new entrant
Cigalah Group takes the lead in digestive remedies with its wide-ranging portfolio

PROSPECTS AND OPPORTUNITIES

Healthier diet and supplements set to prevent stronger growth for digestive remedies
Pharmacies to remain the leading channel, despite growth for e-commerce
Increasing localisation of production

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Saudi Arabia’s weather conditions affect various categories
SITCO continues to lead dermatologicals thanks to Bepanthen
Price remains important, with consumers increasingly considering private label

PROSPECTS AND OPPORTUNITIES

Dermocosmetics will continue to compete with dermatologicals
Government aims to localise the production of pharmaceuticals
Pharmacies to remain the leading distribution channel despite rise of e-commerce

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Government steps up its efforts to curb smoking as part of Vision 2030
Nicotinell dominates NRT smoking cessation aids, but a challenger arrives
Pharmacies remains the leading distribution channel

PROSPECTS AND OPPORTUNITIES

Greater control over tobacco sales presents opportunities, but threats remain
E-vapour products expected to compete with NRT smoking cessation aids
The Public Investment Fund (PIF) establishes Badael
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2018-2023

CATEGORY DATA

Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Dynamic growth continues, as consumers rely on sleep aids for a good night’s sleep
Global e-commerce continues to compete with local pharmacies
Jamjoom Pharma takes the lead in sleep aids

PROSPECTS AND OPPORTUNITIES

Increased awareness will continue to support sleep aids
E-commerce set to continue growing
Pharmacy private label lines expected to expand

CATEGORY DATA

Table 43 Sales of Sleep Aids: Value 2018-2023
Table 44 Sales of Sleep Aids: % Value Growth 2018-2023
Table 45 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 46 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 47 Forecast Sales of Sleep Aids: Value 2023-2028
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Multiple factors continue to support demand in eye care
Eye drops remains the leading format, although gel is becoming more popular
Jamjoom Pharma leads eye care, but “others” dominates

PROSPECTS AND OPPORTUNITIES

Growth in eye care to be supported by rising health awareness and tourism
Growth will also be driven by the rise in screen time and eye surgery
Localising production, and the dominance of pharmacies

CATEGORY DATA

Table 49 Sales of Eye Care by Category: Value 2018-2023
Table 50 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Eye Care: % Value 2019-2023
Table 52 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 53 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Increased awareness and greater activity support continued demand
Consumers continue to favour waterproof wound care products
Nexcare continues to lead, while Nahdi extends its range

PROSPECTS AND OPPORTUNITIES

Physical and sporting activities set to support demand, but constraints will remain
Private label and “others” likely to continue growing
Despite growth for e-commerce, pharmacies will remain the leading channel

CATEGORY DATA

Table 55 Sales of Wound Care by Category: Value 2018-2023
Table 56 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Wound Care: % Value 2019-2023
Table 58 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 59 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Growth continues, and more consumers opt for targeted multivitamins
Global e-commerce continues to compete with local pharmacies
Cigalah Group continues to lead vitamins, but GSK remains a close second

PROSPECTS AND OPPORTUNITIES

Solid growth due to focus on immunity, and switches in product formats
Despite challenge from e-commerce, pharmacies set to remain the leading channel
Further potential to localise the production of vitamins

CATEGORY DATA

Table 61 Sales of Vitamins by Category: Value 2018-2023
Table 62 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 63 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 64 NBO Company Shares of Vitamins: % Value 2019-2023
Table 65 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 66 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Growth continues due to greater knowledge, and the lifting of Hajj restrictions
Local pharmacies hold up well against the competition from global e-commerce
Manayer Najd Medical maintains its lead, but other players compete with launches

PROSPECTS AND OPPORTUNITIES

Greater health awareness will continue to benefit dietary supplements

iHerb’s new global distribution centre will contribute to growth for e-commerce

Investment company Lifera set to increase localisation in dietary supplements

CATEGORY DATA

Table 68 Sales of Dietary Supplements by Category: Value 2018-2023
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 70 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 71 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Stagnation for weight management and wellbeing as the peak of demand eases
Fierce competition from products outside of weight management and wellbeing
Cambridge Weight Plan leads the way, but strong development from other players

PROSPECTS AND OPPORTUNITIES

Rising awareness of maintaining a healthy weight set to spur growth
Vision 2030 and the launch of Lifera set to ensure greater production localisation
Outlet growth for pharmacies will ensure it remains the leading distribution channel

CATEGORY DATA

Table 75 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Rising participation in sports and physical activity drives growth, but not full recovery
Sports nutrition moves towards purposes other than muscle-building
AmCan International Group continues to lead, and Eric Favre enters the market

PROSPECTS AND OPPORTUNITIES

Full recovery expected, which will encourage new developments and entrants
Localising production will increase availability
Despite already being dominant, e-commerce is set to continue growing

CATEGORY DATA

Table 81 Sales of Sports Nutrition by Category: Value 2018-2023
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales of herbal/traditional products continue to grow as restrictions are lifted
Global e-commerce continues to compete with local pharmacies
Strong competition in a fragmented category

PROSPECTS AND OPPORTUNITIES

Herbal/traditional products set to maintain solid growth
E-commerce expected to maintain its growth trend
Rising local production of pharmaceuticals

CATEGORY DATA

Table 87 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Weaker immunity drives continued growth in demand
Parents look to maintain their children’s health through preventive products
SPIMACO extends its lead in paediatric consumer health

PROSPECTS AND OPPORTUNITIES

Demand expected across paediatric consumer health as parental concern rises
Localising production will also contribute to growth
Pharmacies will continue to lead distribution, despite competition from e-commerce

CATEGORY DATA

Table 93 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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