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Consumer Health in Saudi Arabia

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    Report

  • 124 Pages
  • September 2022
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 2321596
The impact of the COVID-19 pandemic on sales of consumer health products in Saudi Arabia was not as pronounced as in many other countries because many OTC products in Saudi Arabia are covered by health insurance policies. This means that many people rarely, if ever purchase their OTC products at full price via normal retail channels. Thus, more pronounced increases in demand and associated trends applied more in institutional channels than in the retail channel during the pandemic situation.

The Consumer Health in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2017-2022
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DEFINITIONS

SOURCES
  • Summary 1 Research Sources
ANALGESICS IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Consumers favour acetaminophen, whilst ibuprofen continues its decline
  • Topical analgesics observes new product developments and continues benefitting from aggressive retail promotions
  • GSK’s Panadol continues to lead analgesics thanks to strong communication and effectiveness against COVID-19 vaccination pain
PROSPECTS AND OPPORTUNITIES
  • High demand for pain relief as population grow will support demand for analgesics
  • Localising pharmaceutical production to drive growth
  • Pharmacies to continue leading distribution channels despite rise of e-commerce
CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2017-2022
  • Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
  • Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
  • Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Herbal drugs continue to grow in demand as consumers increasingly seek natural remedies and avoid new limitations of prescription drugs
  • Extreme temperatures and more prevalent illnesses drive category demand
  • GSK continues to lead cough, cold, allergy remedies (hay fever) despite Cigalah Group holding the top brand
PROSPECTS AND OPPORTUNITIES
  • Climate change and lifted pilgrimage limitations to boost potential for category sales
  • GSK to retain leadership position despite expected rise of private labels
  • Pharmacies to continue leading distribution channels
CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Value sales for digestive remedies decline as consumers adopt healthier lifestyles and the SFDA revises prices
  • Proton Pump Inhibitors continues to replace H2 Blockers
  • Pantozol overtakes Duspatalin to claim top position in digestive remedies
PROSPECTS AND OPPORTUNITIES
  • Probiotic supplements are expected to continue competing with digestive remedies
  • Julphar’s re-emergence in Saudi Arabia expected to spur growth
  • E-commerce set to continue growing as consumers realise the convenience it offers
CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Saudi Arabia’s weather conditions and price promotions aid category growth
  • Antiparasitics/lice (head and body) treatments see growth as easing restrictions create more opportunities to pass on lice
  • Bayer continues to lead dermatologicals following release of Bepanthen Derma line
PROSPECTS AND OPPORTUNITIES
  • Dermocosmetics continues to compete with dermatologicals
  • Julphar’s relaunch in Saudi Arabia expected to support dermatologicals’ recovery
  • Pharmacies to continue leading distribution landscape despite rise of e-commerce
CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2017-2022
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Government steps up its efforts to curb smoking as part of its Vision 2030
  • Vaping continues to grow, benefitting from new laws allowing import and retailing
  • GSK’s Nicotinell continues to dominate with patches being the preferred format
PROSPECTS AND OPPORTUNITIES
  • Greater control over tobacco sales present opportunities for category players
with alternate formats providing opportunities for growth
  • Chemists/pharmacies set to remain the leading distribution channel whilst e-commerce remains the most dynamic
  • Expansion of GSK Consumer Healthcare’s operations set to spur growth
CATEGORY INDICATORS
  • Table 36 Number of Smokers by Gender 2017-2022
CATEGORY DATA
  • Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
  • Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Demand continues to rise as consumers have become more reliant on sleep aids following the stresses of the pandemic
  • GSK’s Panadol Night continues to lead sleep aids
  • Promotional pricing a major spur on sales growth in sleep aids
PROSPECTS AND OPPORTUNITIES
  • Health awareness concerning sleep disorders expected to grow
  • GSK to boost category prospects through further investment
  • Chemists/pharmacies to continue leading sleep aids despite rise of e-commerce
CATEGORY DATA
  • Table 94 Sales of Sleep Aids: Value 2017-2022
  • Table 95 Sales of Sleep Aids: % Value Growth 2017-2022
  • Table 96 NBO Company Shares of Sleep Aids: % Value 2018-2022
  • Table 97 LBN Brand Shares of Sleep Aids: % Value 2019-2022
  • Table 98 Forecast Sales of Sleep Aids: Value 2022-2027
  • Table 99 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Extended screen time, adverse weather conditions and government awareness campaigns increase purchases of eye care
  • The widening of access to OTC products makes eye care more available with eye drops remaining dominant format
  • Alkamal Import Office leads in eye care though “others” holds a larger share
PROSPECTS AND OPPORTUNITIES
  • Increasing popularity of eye surgery and latest technology to benefit eye care sales
  • Eye drops to remain leading format; increased production localisation expected
  • E-commerce poised to build on gains made during COVID-19 pandemic
CATEGORY DATA
  • Table 43 Sales of Eye Care by Category: Value 2017-2022
  • Table 44 Sales of Eye Care by Category: % Value Growth 2017-2022
  • Table 45 NBO Company Shares of Eye Care: % Value 2018-2022
  • Table 46 LBN Brand Shares of Eye Care: % Value 2019-2022
  • Table 47 Forecast Sales of Eye Care by Category: Value 2022-2027
  • Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Wound care benefits from return of sports and fitness activities
  • Waterproof wound care products remain favourite thanks to long-lasting use
  • NexCare continues to lead thanks to wide availability and generous promotions
PROSPECTS AND OPPORTUNITIES
  • Increased physical activities participation to support growth
  • Pharmacies to continue to lead distribution, supported by growing demand for cheaper private label products
  • Product innovation to benefit wound care
CATEGORY DATA
  • Table 49 Sales of Wound Care by Category: Value 2017-2022
  • Table 50 Sales of Wound Care by Category: % Value Growth 2017-2022
  • Table 51 NBO Company Shares of Wound Care: % Value 2018-2022
  • Table 52 LBN Brand Shares of Wound Care: % Value 2019-2022
  • Table 53 Forecast Sales of Wound Care by Category: Value 2022-2027
  • Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Government regulates supply and cost to ensure high sales as demand is sustained
  • Vitamin C shows best performance whilst gummies is the favoured format
  • GSK continues to lead with strong sales in its Centrum and Stresstabs brands
PROSPECTS AND OPPORTUNITIES
  • Vitamin C to post robust value sales growth as consumers retain strong interest in health and immunity
  • Julphar’s recovery as development of private label set to be key to category growth
  • The momentum generated by e-commerce during pandemic set to remain in effect
CATEGORY DATA
  • Table 55 Sales of Vitamins by Category: Value 2017-2022
  • Table 56 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 57 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 58 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 59 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 60 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Demand for products with an immunity-boosting position rises due to lingering fears of illness and the return of tourism
  • Tonics fully recovers as consumers consider their overall health and immunity
  • Vitabiotics continues to lead a highly fragmented dietary supplements category
PROSPECTS AND OPPORTUNITIES
  • Greater health awareness will continue to benefit sales of dietary supplements
  • Despite predicted rise of private label brands, cost-conscious consumers may prove willing to pay more for quality
  • E-commerce retailers to expand to cater to Saudi dietary supplements demand
CATEGORY DATA
  • Table 62 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 63 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 64 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 65 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 66 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 67 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Greater health awareness accelerates growth of weight management and wellbeing
  • Category continues to witness fierce competition from diet centres as well as surgical and natural weight loss
  • Alkanaah Group continues to lead weight management through 1:1 Diet rebranding
PROSPECTS AND OPPORTUNITIES
  • Rising awareness of healthy eating and maintaining weight set to spur growth
  • Sales recovery likely to face competition from burgeoning weight loss services
  • Retail e-commerce are expected to continue growing
CATEGORY DATA
  • Table 69 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
  • Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
  • Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
  • Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Increased awareness supports growth of consumer base and sales
  • Consumers remain preferring retail e-commerce distribution channels
  • AmCan International Group retains leading position despite “others” claiming the largest combined share
PROSPECTS AND OPPORTUNITIES
  • Increased physical activities participation to support growth
  • New launches, wider availability, and e-commerce presence to spur sales growth
  • Healthfood shops and vitamins and dietary supplements specialist retailers to see improved prospects as consumers seek in-person advice about products
CATEGORY DATA
  • Table 75 Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 76 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Table 77 NBO Company Shares of Sports Nutrition: % Value 2018-2022
  • Table 78 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
  • Table 79 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
  • Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Further growth for herbal/traditional products as consumers remain health conscious, particularly with more people undertaking Hajj and Umrah
  • Recommendations from healthcare professionals boost demand
  • Herbal/traditional topical analgesics increases as positive perception and awareness amongst Saudi consumers grows
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional cough, cold and allergy (hay fever) remedies will continue to lead
  • E-commerce and health specialist retailers leading distribution channel
  • Competition expected to tighten in an already fragmented category with private label set to expand
CATEGORY DATA
  • Table 81 Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
  • Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Return to school leads to return of common colds and growing demand for paediatric consumer health products
  • Paediatric vitamins, dietary supplements and herbal drugs continue to grow in demand thanks to natural health trend
  • Sales of paediatric acetaminophen stabilise in the aftermath of the pandemic
PROSPECTS AND OPPORTUNITIES
  • COVID-19 vaccines for children to have slightly negative impact on growth rates of paediatric vitamins and dietary supplements
  • SPIMACO expected to lead thanks to wide brand portfolio
  • E-commerce to continue stealing distribution share from chemists/pharmacies
CATEGORY DATA
  • Table 87 Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
  • Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
  • Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
  • Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
  • Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027