Consumer Health in Saudi Arabia - Research and Markets

The impact of the COVID-19 pandemic on sales of consumer health products in Saudi Arabia was not as pronounced as in many other countries because many OTC products in Saudi Arabia are covered by health insurance policies. This means that many people rarely, if ever purchase their OTC products at full price via normal retail channels. Thus, more pronounced increases in demand and associated trends applied more in institutional channels than in the retail channel during the pandemic situation.

The Consumer Health in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Consumers favour acetaminophen, whilst ibuprofen continues its decline
Topical analgesics observes new product developments and continues benefitting from aggressive retail promotions
GSK’s Panadol continues to lead analgesics thanks to strong communication and effectiveness against COVID-19 vaccination pain

PROSPECTS AND OPPORTUNITIES

High demand for pain relief as population grow will support demand for analgesics
Localising pharmaceutical production to drive growth
Pharmacies to continue leading distribution channels despite rise of e-commerce

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Herbal drugs continue to grow in demand as consumers increasingly seek natural remedies and avoid new limitations of prescription drugs
Extreme temperatures and more prevalent illnesses drive category demand
GSK continues to lead cough, cold, allergy remedies (hay fever) despite Cigalah Group holding the top brand

PROSPECTS AND OPPORTUNITIES

Climate change and lifted pilgrimage limitations to boost potential for category sales
GSK to retain leadership position despite expected rise of private labels
Pharmacies to continue leading distribution channels

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

DIGESTIVE REMEDIES IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Value sales for digestive remedies decline as consumers adopt healthier lifestyles and the SFDA revises prices
Proton Pump Inhibitors continues to replace H2 Blockers
Pantozol overtakes Duspatalin to claim top position in digestive remedies

PROSPECTS AND OPPORTUNITIES

Probiotic supplements are expected to continue competing with digestive remedies
Julphar’s re-emergence in Saudi Arabia expected to spur growth
E-commerce set to continue growing as consumers realise the convenience it offers

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

DERMATOLOGICALS IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Saudi Arabia’s weather conditions and price promotions aid category growth
Antiparasitics/lice (head and body) treatments see growth as easing restrictions create more opportunities to pass on lice
Bayer continues to lead dermatologicals following release of Bepanthen Derma line

PROSPECTS AND OPPORTUNITIES

Dermocosmetics continues to compete with dermatologicals
Julphar’s relaunch in Saudi Arabia expected to support dermatologicals’ recovery
Pharmacies to continue leading distribution landscape despite rise of e-commerce

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

NRT SMOKING CESSATION AIDS IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Government steps up its efforts to curb smoking as part of its Vision 2030
Vaping continues to grow, benefitting from new laws allowing import and retailing
GSK’s Nicotinell continues to dominate with patches being the preferred format

PROSPECTS AND OPPORTUNITIES

Greater control over tobacco sales present opportunities for category players

with alternate formats providing opportunities for growth

Chemists/pharmacies set to remain the leading distribution channel whilst e-commerce remains the most dynamic
Expansion of GSK Consumer Healthcare’s operations set to spur growth

CATEGORY INDICATORS

Table 36 Number of Smokers by Gender 2017-2022

CATEGORY DATA

Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027

SLEEP AIDS IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Demand continues to rise as consumers have become more reliant on sleep aids following the stresses of the pandemic
GSK’s Panadol Night continues to lead sleep aids
Promotional pricing a major spur on sales growth in sleep aids

PROSPECTS AND OPPORTUNITIES

Health awareness concerning sleep disorders expected to grow
GSK to boost category prospects through further investment
Chemists/pharmacies to continue leading sleep aids despite rise of e-commerce

CATEGORY DATA

Table 94 Sales of Sleep Aids: Value 2017-2022
Table 95 Sales of Sleep Aids: % Value Growth 2017-2022
Table 96 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 97 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 98 Forecast Sales of Sleep Aids: Value 2022-2027
Table 99 Forecast Sales of Sleep Aids: % Value Growth 2022-2027

EYE CARE IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Extended screen time, adverse weather conditions and government awareness campaigns increase purchases of eye care
The widening of access to OTC products makes eye care more available with eye drops remaining dominant format
Alkamal Import Office leads in eye care though “others” holds a larger share

PROSPECTS AND OPPORTUNITIES

Increasing popularity of eye surgery and latest technology to benefit eye care sales
Eye drops to remain leading format; increased production localisation expected
E-commerce poised to build on gains made during COVID-19 pandemic

CATEGORY DATA

Table 43 Sales of Eye Care by Category: Value 2017-2022
Table 44 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Eye Care: % Value 2018-2022
Table 46 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 47 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027

WOUND CARE IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Wound care benefits from return of sports and fitness activities
Waterproof wound care products remain favourite thanks to long-lasting use
NexCare continues to lead thanks to wide availability and generous promotions

PROSPECTS AND OPPORTUNITIES

Increased physical activities participation to support growth
Pharmacies to continue to lead distribution, supported by growing demand for cheaper private label products
Product innovation to benefit wound care

CATEGORY DATA

Table 49 Sales of Wound Care by Category: Value 2017-2022
Table 50 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Wound Care: % Value 2018-2022
Table 52 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 53 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

VITAMINS IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Government regulates supply and cost to ensure high sales as demand is sustained
Vitamin C shows best performance whilst gummies is the favoured format
GSK continues to lead with strong sales in its Centrum and Stresstabs brands

PROSPECTS AND OPPORTUNITIES

Vitamin C to post robust value sales growth as consumers retain strong interest in health and immunity
Julphar’s recovery as development of private label set to be key to category growth
The momentum generated by e-commerce during pandemic set to remain in effect

CATEGORY DATA

Table 55 Sales of Vitamins by Category: Value 2017-2022
Table 56 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 57 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 58 NBO Company Shares of Vitamins: % Value 2018-2022
Table 59 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 60 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

DIETARY SUPPLEMENTS IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for products with an immunity-boosting position rises due to lingering fears of illness and the return of tourism
Tonics fully recovers as consumers consider their overall health and immunity
Vitabiotics continues to lead a highly fragmented dietary supplements category

PROSPECTS AND OPPORTUNITIES

Greater health awareness will continue to benefit sales of dietary supplements
Despite predicted rise of private label brands, cost-conscious consumers may prove willing to pay more for quality
E-commerce retailers to expand to cater to Saudi dietary supplements demand

CATEGORY DATA

Table 62 Sales of Dietary Supplements by Category: Value 2017-2022
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 64 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

WEIGHT MANAGEMENT AND WELLBEING IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Greater health awareness accelerates growth of weight management and wellbeing
Category continues to witness fierce competition from diet centres as well as surgical and natural weight loss
Alkanaah Group continues to lead weight management through 1:1 Diet rebranding

PROSPECTS AND OPPORTUNITIES

Rising awareness of healthy eating and maintaining weight set to spur growth
Sales recovery likely to face competition from burgeoning weight loss services
Retail e-commerce are expected to continue growing

CATEGORY DATA

Table 69 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

SPORTS NUTRITION IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Increased awareness supports growth of consumer base and sales
Consumers remain preferring retail e-commerce distribution channels
AmCan International Group retains leading position despite “others” claiming the largest combined share

PROSPECTS AND OPPORTUNITIES

Increased physical activities participation to support growth
New launches, wider availability, and e-commerce presence to spur sales growth
Healthfood shops and vitamins and dietary supplements specialist retailers to see improved prospects as consumers seek in-person advice about products

CATEGORY DATA

Table 75 Sales of Sports Nutrition by Category: Value 2017-2022
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

HERBAL/TRADITIONAL PRODUCTS IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Further growth for herbal/traditional products as consumers remain health conscious, particularly with more people undertaking Hajj and Umrah
Recommendations from healthcare professionals boost demand
Herbal/traditional topical analgesics increases as positive perception and awareness amongst Saudi consumers grows

PROSPECTS AND OPPORTUNITIES

Herbal/traditional cough, cold and allergy (hay fever) remedies will continue to lead
E-commerce and health specialist retailers leading distribution channel
Competition expected to tighten in an already fragmented category with private label set to expand

CATEGORY DATA

Table 81 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027

PAEDIATRIC CONSUMER HEALTH IN SAUDI ARABIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Return to school leads to return of common colds and growing demand for paediatric consumer health products
Paediatric vitamins, dietary supplements and herbal drugs continue to grow in demand thanks to natural health trend
Sales of paediatric acetaminophen stabilise in the aftermath of the pandemic

PROSPECTS AND OPPORTUNITIES

COVID-19 vaccines for children to have slightly negative impact on growth rates of paediatric vitamins and dietary supplements
SPIMACO expected to lead thanks to wide brand portfolio
E-commerce to continue stealing distribution share from chemists/pharmacies

CATEGORY DATA

Table 87 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027