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Consumer Health in Saudi Arabia

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    Report

  • 115 Pages
  • October 2025
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 2321596
Value sales of consumer health in Saudi Arabia are rising in 2025, with the industry propelled by broader public health initiatives and a pronounced societal shift towards preventive wellness. This is largely driven by national vision goals focusing on a healthier, more active population. Consumers are becoming increasingly health-conscious, seeking out products for self-care and proactive management of common ailments.

The Consumer Health in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value sales rise as triptans races ahead in 2025
  • GSK strengthens leadership through brands boasting high recognition
  • Pharmacies dominates distribution as e-commerce sees further expansion
PROSPECTS AND OPPORTUNITIES
  • Analgesics faces strong growth amid demographic shifts and Vision 2030 reforms
  • Digital and technological advancements set to transform analgesics
  • Regulatory development, health awareness and sustainability trends will shape future development
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Category posts falling value sales in 2025, despite strong growth of combination products
  • SPIMACO leads companies, while Mondelez sees fastest rise
  • E-commerce races ahead in 2025, while category benefits from new launches
PROSPECTS AND OPPORTUNITIES
  • Rising demand forecast for cough, cold and allergy remedies
  • Digital and technological advancements drive development
  • Impact of tourism and economic diversification on healthcare needs
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Lifestyle shifts and preventive health trends fuel strong growth for digestive remedies
  • Jamjoom Pharma maintains leadership through innovation and regional expansion
  • Pharmacies retains dominance as e-commerce emerges as fastest-growing channel for digestive remedies
PROSPECTS AND OPPORTUNITIES
  • Rising health awareness and population growth will drive demand during forecast period
  • Progress in tech to boost access and innovation amid rising use of diabetes and weight loss medications
  • Legislative, health and sustainability initiatives shape market dynamics
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Environmental factors and rising consumer awareness drive growth in dermatologicals in 2025
  • Jamjoom Pharma continues as leading player
  • Pharmacies remains preferred channel though e-commerce sees fastest expansion
PROSPECTS AND OPPORTUNITIES
  • Expansion, beauty trends and harsh climate to support growth during forecast period
  • Further competition likely to stem from dermocosmetics
  • Regulatory, health and sustainability initiatives support market expansion and responsible practices
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value sales fall sharply in 2025
  • GSK maintains overall leaderships amid competitive shifts
  • Pharmacies retains dominance while e-commerce emerges as key channel for NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
  • Category set to see deeper declines during forecast period
  • Digital platforms and technological innovations to enhance access and efficacy of NRT products
  • Government initiatives, regulations and Vision 2030 aim to reduce smoking in Saudi Arabia
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stress and lifestyle pressures drive rapid growth in sleep aids in 2025
  • Jamjoom Pharma continues to lead overall sleep aids in Saudi Arabia
  • Pharmacies remains dominant distribution channel while e-commerce races on
PROSPECTS AND OPPORTUNITIES
  • Sleep aids faces further strong growth for forecast period
  • Digital innovation and sleep technology expand product and distribution opportunities while sleep disorder clinics rise
  • Regulatory oversight and health-focused policies support safe and localised sleep solutions
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Eye care benefits from prolonged screen use and environmental factors
  • Jamjoom Pharma continues to lead while J&J rises fastest
  • Pharmacies leads eye care distribution while e-commerce continues as fastest-growing channel
PROSPECTS AND OPPORTUNITIES
  • Future growth assured as result of environmental factors and improved awareness
  • Innovation and technology transform eye care products and distribution as eye care centres expand
  • Private label has potential to grow, supported by leading pharmacies
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong growth seen in wound care in 2025
  • Al Dawaa maintains leadership through wide portfolio and strong distribution
  • Pharmacies leads and e-commerce enjoys fastest growth
PROSPECTS AND OPPORTUNITIES
  • Rising health awareness and lifestyle trends drive demand in Saudi Arabia
  • Digital and technological innovations enhance wound care products and distribution
  • Legislative, health and sustainability initiatives support wound care growth as private label expands further
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Multivitamins drives growth as preventive health and wellness take priority in Saudi Arabia
  • Jamjoom Pharma strengthens leadership through innovation, strategic expansion and portfolio diversification
  • E-commerce emerges as the fastest-growing distribution channel for vitamins, complementing pharmacies’ market dominance
PROSPECTS AND OPPORTUNITIES
  • Rising health awareness and lifestyle-driven supplementation set to fuel future growth for vitamins
  • Digital and technological innovations expand access, convenience and product appeal in vitamins
  • Legislative support, preventive health initiatives and sustainability efforts strengthen development
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dietary supplements see growth through preventive health and innovation
  • Jamjoom Pharma strengthens leadership with Vision 2030 alignment
  • Pharmacies leads distribution while e-commerce remains fastest-growing channel for dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Rising health awareness, lifestyle shifts and pilgrim demand will drive forecast period growth
  • Health insurance coverage to support dietary supplements
  • Vision 2030 policies, localisation and sustainability efforts strengthen long-term growth in dietary supplements
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Obesity challenges and regulations keep category under pressure
  • Cambridge Weight Plan maintains brand leadership in 2025
  • E-commerce enjoys fastest expansion
PROSPECTS AND OPPORTUNITIES
  • Consumer adoption of health and wellness goals can still support future growth
  • Digital innovation and health techs drive new development opportunities
  • Legislation and localisation set path for safer, sustainable growth
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sports Nutrition gains momentum amid rising fitness and Vision 2030 initiatives
  • AmCan maintains leadership through comprehensive portfolio and strategic market engagement
  • E-Commerce rises fastest in sports nutrition in 2025
PROSPECTS AND OPPORTUNITIES
  • Future growth to be fuelled by fitness initiatives and consumer demand
  • Emergence of new product developments in sports nutrition
  • Growth in sports participation will continue to drive demand
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal/traditional dietary supplements lead growth amid rising health awareness and cultural acceptance
  • Jamjoom Pharma strengthens leadership
  • Pharmacies leads distribution, e-commerce leads growth
PROSPECTS AND OPPORTUNITIES
  • Cultural acceptance and rising health awareness ensure continued growth for forecast period
  • Potential for expansion of private label lines by leading pharmacies
  • Research to support further growth of herbal/traditional products
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN SAUDI ARABIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising parental focus and preventive health drive growth paediatric consumer health
  • SPIMACO maintains leadership in 2025
  • Pharmacies maintains dominance as key distribution channel for paediatric consumer health in Saudi Arabia
PROSPECTS AND OPPORTUNITIES
  • Rising health awareness and changing family dynamics to fuel future growth
  • New launches continue to emerge from local, regional and international players
  • Innovation in paediatric consumer health formulations
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030