+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Home Care in South Africa

  • ID: 2321648
  • Report
  • Region: Africa, South Africa
  • 52 pages
  • Euromonitor International
1 of 2
South Africa continued to face economic challenges as the country hit a technical recession in the second quarter of 2018, with declines in household expenditure witnessed due to record high fuel prices and the increase in VAT. As consumer disposable incomes remain limited, value offerings were popular.

The Home Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
HOME CARE IN SOUTH AFRICA

List of Contents and Tables
Executive Summary
Consumers Trading Down To Cheaper Alternatives Due To Challenging Economic Conditions
Players With A Focus on Consumer Needs and Preferences Thrive in the Challenging Environment
Brand Heritage and Recognition Continues To Bode Well for Leading Players, While Product Affordability Remains Significant
Some Players Are Able To Develop New Product Offerings in Response To Challenges
Forecast Period Growth Anticipated To Remain Flat, Driven by Dishwashing and Laundry Care
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Promotional Acitivity Remains Popular
Performance Influenced by Consumer Preferences
Value Offers As Differentiators
Competitive Landscape
Glade by SC Johnson & Son of South Africa Remains the Leading Brand
Liquid Air Fresheners Losing Appeal As Gel Air Fresheners Continue To Grow in Popularity
Private Label From Pick & Pay Retailers and Clicks Bodes Well for Competition in the Category
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Bleach Remains Relevant As A Cost-effective Solution for Household Cleaning
Retailers Promote Private Label More Aggresively
Bleach Remains An Affordable Disinfectant
Competitive Landscape
Consumers Demand Value for Money
Listeriosis Outbreak Increases Demand for Bleach
Promotions Mitigate Price Increases
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Hand Dishwashing Methods and Formats Remain Dominant
Hand Dishwashing Approaches Maturity, But Remains Dominant
Intense Competition Results in Increased Promotional Activities
Competitive Landscape
Performance Varies Across Products
Unilever South Africa Continues To Lead, While Reckitt Benckiser South Africa Competes With Private Label
Support for Entry Level and Private Label Offerings Expected Over the Forecast Period
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Electric Insecticides Continue To Appeal To Consumers Who Prefer Preventive Measures
Claims on Packaging Promote Product Effectivness
Other Home Insecticides Gaining Traction Based on Efficacy
Competitive Landscape
Tiger Consumer Brands Continues To Lead Home Insecticies With Its Heritage Doom Brand
Slight Declines in Retail Value Growth in 2018
Insecticides Shift From Outdoor Insect Repellents To Home Insecticides
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Cross Industry Convergence Benefits Major Players
Bar Soap Formats Remain Popular for the Mass Market
Hand Wash Detergents Remain Prevalent, Especially Amongst Lower-income Segments
Competitive Landscape
Leading Unilever South Africa Brands Remain the Popular Choice
Private Label Continues To Emerge in Response To Demand for More Affordable Alternatives
Value Continues To Appeal To Consumers
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Polishes Records Retail Value Growth, With A Retail Volume Decline
Only Shoe Polish Records Both Retail Value and Volume Growth
Conusmer Segments Utilise Different Product Offerings
Competitive Landscape
Reckitt Benckiser South Africa Continues To Lead
Kiwi Remains the Leading Shoe Polish Brand
Polishes Expected To Stagnate in Retail Volume Terms
Category Data
Table 53 Sales of Polishes by Category: Value 2013-2018
Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Polishes: % Value 2014-2018
Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Multi-purpose Cleaners Remain Popular Among Price-sensitive Consumers
Consumers Seek Convenience and Effectivness
Bleach Continues To Threathen Growth of Individual Surface Care Offerings
Competitive Landscape
Handy Andy Remains A South African Heritage Brand
Refill Packs Increasingly Popular in Response To Rising Average Unit Prices of Primary Offerings
Smaller Categories To Decline Over the Forecast Period
Category Data
Table 59 Sales of Surface Care by Category: Value 2013-2018
Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Bleach and Other Mutli-purpose Products Continue To Threaten Toilet Care
Toilet Liquids/foam Continues To Lead Growth As the Largest Product in Toilet Care
Consumers Willing To Trade Down To Cheaper Alternatives
Competitive Landscape
Emphasis on New Forumulas As Share Growth Becomes More Difficult
Leading Players Anticipated To Face Competition From Entry Level and Private Label
New Product Developments Launched in Order To Remain Relavent
Category Data
Table 69 Sales of Toilet Care by Category: Value 2013-2018
Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll