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Pet Products in Greece

  • ID: 2321682
  • Report
  • May 2020
  • Region: Greece
  • 24 pages
  • Euromonitor International
Following a return to growth in 2019, cat litter registered the highest growth in pet products in 2020. Cat ownership in Greece has risen to its highest level since 2011 with more cat owners willing to spend money on this type of product as the economy continues to recover. Cats’ appeal means that many households have more than one cat and they are also popular among people who live in small apartments.

The Pet Products in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Pet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Pet Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
Pet Products in Greece
  • May 2020
  • List of Content and Tables
Headlines

Prospects:
  • Innovation in cat litter expected to boost sales among pet owners in small apartments
  • Growth in dietary supplements as owners invest in animal health and wellbeing
  • Niche opportunities in pet healthcare as decline slows in other pet products
Competitive Landscape:
  • Traditional players face evolving demand as tentative growth returns
  • Jumbo SA gaining strength in pet accessories as small Greek companies build an online presence
  • Growing awareness of pet health drives new products
Category Data
Table 1 Sales of Pet Products by Category: Value 2015-2020
Table 2 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 3 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 4 Sales of Other Pet Products by Type: % Value 2015-2020
Table 5 NBO Company Shares of Pet Products: % Value 2015-2019
Table 6 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 7 Distribution of Pet Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Executive Summary:
  • Rise in pet ownership and a focus on animal welfare bolster pet care
  • Health and wellbeing drive spending as human trends spill over into pet care
  • Multinationals maintain lead while smaller companies exploit more polarised demand
  • Supermarkets show agility as e-commerce continues to make inroads
  • Healthy products and scope for innovation point to a stronger performance for pet care over the forecast period
Market Indicators
Table 10 Pet Populations 2015-2020

Market Data
Table 11 Sales of Pet Food by Category: Volume 2015-2020
Table 12 Sales of Pet Care by Category: Value 2015-2020
Table 13 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 14 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Pet Food: % Value 2015-2019
Table 16 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 20 Distribution of Pet Care by Format: % Value 2015-2020
Table 21 Distribution of Pet Care by Format and Category: % Value 2020
Table 22 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 24 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 25 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Coronavirus (COVID-19)

Definitions

Sources
Summary 1 Research Sources
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