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Pet Care in Bulgaria

  • ID: 2321707
  • Report
  • Region: Bulgaria
  • 49 pages
  • Euromonitor International
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Ongoing improvement in the economy in Bulgaria fed through to the pet care market as consumers with higher levels of disposable income were willing to spend more on both essential and non-essential products for their pets. There are changing attitudes to pets, with dogs and cats in particular increasingly viewed as cherished companions. Many owners are keen to optimise their pets’ diets in the hope of ensuring their longer, happier and healthier lives.

The Pet Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Pet Care in Bulgaria

List of Contents and Tables
Executive Summary
Sales Benefit From Rising Incomes and Growing Focus on Pet Health and Wellbeing
Human Food Trends Influence Urban Demand While Rural Pet Owners Continue To Shift To Prepared Food
Mars and Nestlé Joust for Lead, Followed by Premium Royal Canin and Economy Domestic Challenger Lyubimets
Modern Grocery Retailers Expand Presence and Pet Care Range
Increasingly Affluent Owners Set To Trade Up in Order To Optimise Pet Health
Market Indicators
Table 1 Pet Populations 2014-2019
Market Data
Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Owners Treat Cats As Incomes Rise and Indulgent Attitudes Increase
Mid-priced Wet Cat Food Benefits From Trading Up and Kidney Health Concerns
Economy Products Losing Share
Competitive Landscape
Mars Boosts Whiskas With Heavy Marketing Investment and Prize Competition
Nestlé Competes Via Price Promotions and Premium Innovation
Private Label Products Challenge Domestic Economy Brands
Category Indicators
Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019
Category Data
Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Premiumisation Trend Benefits Dry Dog Food, While Economy Products Benefit From Shift Towards Prepared Food
Rising Incomes Encourage Use of Canine Rewards
Manufacturers Expand Ranges With Targeted Products
Competitive Landscape
Mars Appeals To Cost-conscious Consumers Via Wide Distribution and Frequent Promotions
Nestlé Banks on Strong Marketing and Discounting
Lower-priced Dog Food Reduces Prepared Food Gap
Category Indicators
Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019
Category Data
Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Functional Ingredients Encourage Demand for Optimal Nutrition and Shift From Non-prepared Food
Other Pet Food Remains Under-represented in Modern Grocery Retailers
Pet Population To Decline As Consumers Opt for Companionable Cats and Dogs
Competitive Landscape
Vitakraft Pet Care Benefits From Brand Awareness, Trust and Wide Distribution
Tetra Werke Reigns Supreme As Fish Specialist
Grocery Retailers Reluctant To Invest in Private Label
Category Indicators
Table 53 Other Pet Population 2014-2019
Category Data
Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Cherished Pet Companions Benefit From Widening Range of Sophisticated Products
Dietary Supplements Benefit From Popularity of Human Multivitamins
Cat Litter Benefits From Growth in Indoor-living Pet Cat Population
Competitive Landscape
Domestic Bentonit Benefits From Low Prices and Wide Distribution Via Modern Grocery Retailers
Competition Fierce With Players Using A Wide Range of Strategies
Innovations Focus on Looking and Smelling Good
Category Data
Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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