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Toilet Care in Egypt

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    Report

  • 17 Pages
  • February 2024
  • Region: Egypt
  • Euromonitor International
  • ID: 2321782
Unlike many other home care categories, toilet care only experienced a marginal rise in demand during the first year of the pandemic, as consumers relied on bleach and surface care, both carrying lower average unit prices, for their enhanced hygiene routines.

The Toilet Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOILET CARE IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Toilet care records sharp decline in demand due to price hikes and competition from alternative products
  • Toilet liquids/foam suffers fall as consumers shift to other home care products
  • E-commerce retains a limited presence in toilet care
PROSPECTS AND OPPORTUNITIES
  • Marginal retail volume growth to be driven by toilet liquids/foam
  • Manufacturers to invest in specific features and functions
  • E-commerce and social media to play more significant roles in toilet liquids/foam
CATEGORY DATA
  • Table 1 Sales of Toilet Care by Category: Value 2018-2023
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Toilet Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2020-2023
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
HOME CARE IN EGYPT
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources