+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Home Care in Egypt

  • ID: 2321805
  • Report
  • Region: Egypt
  • 55 pages
  • Euromonitor International
1 of 2
Home care performed well in 2018, with most categories registering modest current value growth. Value growth in 2018 was largely impacted by two factors in most categories: growing retail volumes and falling unit prices. Retail volume growth was fuelled by population growth, urbanisation, increased product awareness and the expansion of residential compounds and commercial areas.

The Home Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
HOME CARE IN EGYPT

List of Contents and Tables
Executive Summary
Home Care Registers Modest Current Value Growth in 2018
Decreasing Unit Prices Add To Volume Growth in Home Care
International Companies Continue To Dominate Home Care
Local Brands Are Set To Expand
Home Care Is Expected To See Strong Growth During the Forecast Period
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Gel Air Fresheners Is Still the Most Popular Category in Air Care in Egypt
the Falling Unit Prices of Electric Air Fresheners Drive Down Value Growth
Spray/aerosol Air Fresheners Is Expected To Bounce Back in the Forecast Period
Competitive Landscape
Johnson Wax (egypt) Co Leads Air Care
Local Brands Gain Ground Due To Lower Unit Prices and Easier Accessibility
Innovation Will Be Key To Maintaining Share Over the Forecast Period
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Value Sales of Bleach Fall Due To Declining Unit Prices in 2018
Egyptians Increasingly Use Bleach for Laundry and Toilet/bathroom Cleaning
Weak Volume Growth Due To the Abundance of Unbranded and Home-made Products
Competitive Landscape
Egyptian Household Cleaning Products Co Continues To Dominate Bleach
Promotion Is Expected To Strengthen To Boost Volume Sales
the Fierce Competition Between Clorel and Clorita Is Expected To Intensify
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Automatic Dishwashing Tablets Is Set To Register the Highest Growth
Hand Dishwashing Still Reigns Supreme As the Largest Category in Dishwashing
Hypermarkets, Variety Stores and Supermarkets Grow in Significance
Competitive Landscape
Henkel Pdc Egypt Continues To Lead Dishwashing
Alexandria Detergents & Chemicals Co Gains Ground With Its Three Brands
Reckitt Benckiser Egypt Grows Its Share in Automatic Dishwashing Tablets
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Concerns Push Down the Value Growth of Insecticide Coils
the Growth of Electric Insecticides Is Expected To Pick Up Over the Forecast Period
Spray/aerosol Insecticides Is Set To Remain the Most Important Category
Competitive Landscape
Johnson Wax (egypt) Co Leads Home Insecticides in 2018
the Higher Popularity of Local Brands Drives Down Unit Prices in 2018
Unipro Egypt Controls Insecticide Coils
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Modest Value Growth in Laundry Care in 2018, Due To Static Unit Prices
Concentrated Liquid Detergents Sees the Highest Growth in Laundry Care
Bar Detergents Continues To Decline Rapidly
Competitive Landscape
Procter & Gamble Egypt Continues To Lead Laundry Care
Local Brands Expand Their Presence With Inexpensive Products
the Private Label Share Stagnates Despite the Switch To More Affordable Brands
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Furniture Polish and Shoe Polish Drive Value Growth
Metal Polish Is Still Not Popular in Egyptian Households
Polishes Is Expected To See Healthy Value Growth Over the Forecast Period
Competitive Landscape
Johnson Wax (egypt) Co Continues To Lead Polishes
Misr Detergents & Chemicals Co's Brands Lead Shoe Polish
Gold International Starts Regaining Share in Polishes
Category Data
Table 53 Sales of Polishes by Category: Value 2013-2018
Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Polishes: % Value 2014-2018
Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Multipurpose Cleaners and Home Care Disinfectants Are Household Essentials
Bathroom Cleaners, Drain Openers and Scouring Agents Achieve High Value Growth
Wash and Wax Floor Cleaners and Oven Cleaners Are Still Neglected by Egyptians
Competitive Landscape
Reckitt Benckiser Egypt Continues To Lead Surface Care
Surface Care Continues To Be A Highly Fragmented Category
Local Brands Gain Ground With Cheaper Products in 2018
Category Data
Table 59 Sales of Surface Care by Category: Value 2013-2018
Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
the Competition With Other Home Care Products Leads Value Sales To Decline
In-cistern Devices Remains Small and Has Limited Prospects for Growth
Toilet Liquids/foam Remains the Major Driver of Growth in Toilet Care in Egypt
Competitive Landscape
Unipro Egypt Leads Toilet Care in 2018
Johnson Wax (egypt) Co's Mr Muscle Takes the Lead in Toilet Care
Johnson Wax (egypt) Co Takes the Lead in Toilet Liquids/foam
Category Data
Table 69 Sales of Toilet Care by Category: Value 2013-2018
Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll