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Home Care in Italy

  • ID: 2321807
  • Report
  • Region: Italy
  • 51 pages
  • Euromonitor International
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Home care in Italy saw positive value growth in 2018 thanks to the very good performance of some categories such as dishwashing, home insecticides and laundry care and consumers’ renewed interest in quickly and efficiently cleaning their houses, dedicating less time to such activities and therefore looking for products that are not only easy to use but also fast and convenient to use.

The Home Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN ITALY

List of Contents and Tables
Executive Summary
Good Performance for Home Care in Italy
"green" and Innovative Products Drive Growth of Home Care
Larger Players Lead the Home Care Arena
Sustainability and New Fragrances Remain Key Within Npds
Stable, Positive Outlook for Home Care
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Mixed Performance for Air Care
Communication As A Growth Driver
Very Good Performance of Candle Air Fresheners
Competitive Landscape
Johnson Wax Leads in Air Care
New Launch for Air Wick
Private Label Is Gaining Share
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Bleach Performance Declining
Differentiation As A Driver for Growth
Providing Consumers With Information on A Variety of Levels Will Be An Important Means To Boost Demand for Bleach
Competitive Landscape
Domestic Manufacturers and Private Label Lead in Bleaches
Weak Innovation in 2018
the Importance of the Retail Sector Within Bleach
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Main Trends Within Dishwashing
the Growing Trend of Sustainability
the Importance of Online Communication
Competitive Landscape
Finish Brand Is the Category Leader
New Launches From Pam Panorama
New Formula and New Graphic for Winni's
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Good Performance for Home Insecticides
Home Insecticides Will Strive To Offer Natural and Ecological Products
Unit Prices Are Decreasing
Competitive Landscape
New Launches Aiming for Sustainability
New Launch From Zanzarella
Tavola Presents A New Product and Compelling New Graphic
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Good Performance for Liquid Detergents
Important Features of Laundry Care Products
Sustainability on the Rise
Competitive Landscape
Innovation Within Sustainability for Biochimica
Rising Trend for Scent Booster
Products for Modern Fibres
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2013-2018
Table 46 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 47 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 48 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 49 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 50 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 52 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Habits Lead To Poor Performance
Shoe Polish Declines
Innovation and More Information Needed
Competitive Landscape
Bolton Manitoba and Sutter Chimica Remain the Main Players
Sustainability Important Also Within Polishes
New Materials Need Innovation
Category Data
Table 54 Sales of Polishes by Category: Value 2013-2018
Table 55 Sales of Polishes by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Polishes: % Value 2014-2018
Table 57 LBN Brand Shares of Polishes: % Value 2015-2018
Table 58 Forecast Sales of Polishes by Category: Value 2018-2023
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Toilet Care Growth Remains Positive But Is Slowing Down
Time Saving and Efficiency Is What Italians Are Looking for
the Importance of Sustainable Claims on Labels
Competitive Landscape
Good Performance for Private Label
Innovation As A Key To Success
Sustainability As A Key for Growth
Category Data
Table 60 Sales of Toilet Care by Category: Value 2013-2018
Table 61 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 63 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 64 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 65 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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