Home Care in Morocco

  • ID: 2321808
  • Report
  • Region: Morocco
  • 56 pages
  • Euromonitor International
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Many categories in home care in Morocco saw positive growth in 2017, especially laundry care, which, thanks to the launch of concentrated formulas, was able to sustain strong sales of both hand and automatic detergents. Dishwashing care also recorded strong growth, as dishwasher penetration of local households is rising (though still low), driving sales in various categories, including dishwashing tablets.

The Home Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN MOROCCO

List of Contents and Tables
  • Executive Summary
  • Home Care Continues To See Positive Growth in Morocco
  • Specialised Products Continued To Be Very Popular in Morocco
  • Supermarkets and Hypermarkets Are Still the Leading Distribution Channel in Home Care in Morocco
  • International Companies Are Still Outperforming Local Players in 2017
  • Home Care Is Expected To See Growth Over the Forecast Period
  • Market Indicators
  • Table 1 Households 2012-2017
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Air Care Is Expected To Record Strong Growth Over the Forecast Period
  • Modern Retailers Are Gaining Value Share Against Small Independent Grocers
  • Air Care Is Still Far From Saturation
  • Competitive Landscape
  • Distribution & Marketing Morocco SA Maintains Its Leading Position in Air Care
  • International Brands Still Dominate Sales
  • Private Label Products Are Gaining in Air Care in Morocco
  • Category Data
  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Bleach Is Heading Towards Saturation in Morocco
  • Counterfeit Bleach Still Affecting Sales
  • Specialised Products Are Affecting Sales of Bleach, Especially in Large Cities
  • Competitive Landscape
  • Procter & Gamble North West Africa Leads Sales of Bleach
  • International Key Players Still Dominate in Bleach
  • Local Brands Are Strengthening, Although From A Small Base
  • Category Data
  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Strong Performance Expected Over the Forecast Period
  • Consumers Switching From Powder Detergents To Tablets and Liquid Products
  • Green and Private Label Products Will Grow in This Category in Morocco
  • Competitive Landscape
  • Hygiene Orient SA Leads Dishwashing in Morocco
  • Domestic Players Outperform International Companies
  • New Entrants Gaining Share in Dishwashing in Morocco
  • Category Indicators
  • Table 25 Household Possession of Dishwashers 2012-2017
  • Category Data
  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Home Insecticides Expected To Grow Strongly Over the Forecast Period
  • Insecticide Sales in Morocco Will Remain Seasonal
  • Threats To Growth Over the Forecast Period
  • Competitive Landscape
  • SC Johnson Sas Leads Sales of Home Insecticides in Morocco
  • Strong Competition in Spray/aerosol Home Insecticides
  • International Companies Still Dominate Sales
  • Category Data
  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Positive Growth Expected in Laundry Care Over the Forecast Period
  • Growing Use of Washing Machines Will Benefit the Category
  • Green Products in Laundry Care
  • Competitive Landscape
  • Procter & Gamble Still Leads Laundry Care Sales in Morocco
  • International Key Players Are Still Leading Sales in Laundry Care in Morocco
  • Expansion of Super-/hypermarkets Boosting Laundry Care
  • Category Indicators
  • Table 39 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Limited Use of Polishes
  • Growing Urban Consumer Base Helps Polishes Record Modest Growth
  • Shoe Polish To Remain the Fastest Growing Category in Polishes
  • Competitive Landscape
  • Brior SA Leads Sales of Polishes
  • International Players Still Dominate Sales of Polishes in Morocco
  • Polishes Will Benefit From Growing Populations in Large Cities
  • Category Data
  • Table 54 Sales of Polishes by Category: Value 2012-2017
  • Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 56 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Surface Care Set To Grow Over the Forecast Period
  • the Use of Bleach Is Still Very Common in Small Cities and Rural Areas
  • Bathroom Cleaners Will Remain the Fastest Growing Category Over the Forecast Period
  • Competitive Landscape
  • Procter & Gamble Leads Surface Care in Morocco
  • Local Players Are Becoming Very Competitive
  • New Brands Are Evolving Along With Growth in Private Label
  • Category Data
  • Table 60 Sales of Surface Care by Category: Value 2012-2017
  • Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 64 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 65 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 68 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Strong Performance in Toilet Care in Morocco in 2017
  • Strong Performance Expected Over the Forecast Period
  • Growing Health and Awareness in Morocco
  • Competitive Landscape
  • SC Johnson Sas Leads Value Sales of Toilet Care
  • Growing Competition Sees Many Brands Leave the Market
  • International Players Still Dominate Value Sales of Toilet Care
  • Category Data
  • Table 70 Sales of Toilet Care by Category: Value 2012-2017
  • Table 71 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 72 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 73 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 74 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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