Home care has been heavily influenced by higher prices in 2022, with inflation pushing up the cost of living and forcing shifts in purchasing behaviour towards more affordable products. Supply chain costs have spiralled due to the war in Ukraine with energy prices surging and driving up inflation which had already been elevated at the start of the year.
The publisher's Home Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher's Home Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
HOME CARE IN MOROCCOEXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 1 Households 2017-2022
- Table 2 Sales of Home Care by Category: Value 2017-2022
- Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 4 NBO Company Shares of Home Care: % Value 2018-2022
- Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
- Table 7 Distribution of Home Care by Format: % Value 2017-2022
- Table 8 Distribution of Home Care by Format and Category: % Value 2022
- Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Solid sales performance prevails in laundry care
- Eco-friendly laundry care is a growing niche
- Pods raise the bar in laundry care
- Laundry care faces moderate growth over forecast period
- Liquid detergents to witness impressive growth in value terms ahead of powder variants
- Opportunities for laundry care products that deliver anti-allergy benefits
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2017-2022
- Table 12 Sales of Laundry Care by Category: Value 2017-2022
- Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
- Table 14 Sales of Laundry Aids by Category: Value 2017-2022
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
- Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
- Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
- Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
- Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
- Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
- Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
- Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
- Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
- Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Hand dishwashing sees robust growth as staple product
- Middle-classes households are looking to purchase first dishwasher
- Hygiene Orient SA retains leadership with diverse portfolio
- Steady growth prospects ahead for dishwashing
- Affluent consumers gaining interest in dishwashing brands/products with eco-credentials
- Rising dishwasher penetration offers new opportunities for private labels
- CATEGORY INDICATORS
- Table 67 Household Possession of Dishwashers 2017-2022
- Table 68 Sales of Dishwashing by Category: Value 2017-2022
- Table 69 Sales of Dishwashing by Category: % Value Growth 2017-2022
- Table 70 NBO Company Shares of Dishwashing: % Value 2018-2022
- Table 71 LBN Brand Shares of Dishwashing: % Value 2019-2022
- Table 72 Forecast Sales of Dishwashing by Category: Value 2022-2027
- Table 73 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Surface care sales remain robust
- Economy brands made headway
- Intense competition for leading position
- Consumers favour added benefits in surface cleaners
- Environmental choices in surface care are beginning to emerge
- Surface care benefits from consumers searching for task specific products
- Table 26 Sales of Surface Care by Category: Value 2017-2022
- Table 27 Sales of Surface Care by Category: % Value Growth 2017-2022
- Table 28 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
- Table 29 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
- Table 30 NBO Company Shares of Surface Care: % Value 2018-2022
- Table 31 LBN Brand Shares of Surface Care: % Value 2019-2022
- Table 32 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
- Table 33 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
- Table 34 Forecast Sales of Surface Care by Category: Value 2022-2027
- Table 35 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Growth returns in bleach as demand patterns begin to normalise
- International brands continue to lead but private label has a good foothold
- Consumers look for economies of scale
- Healthy outlook for bleach over forecast period
- Brands deliver value through larger packaging formats
- Scent development to help sustain appeal and drive bleach sales
- Table 36 Sales of Bleach: Value 2017-2022
- Table 37 Sales of Bleach: % Value Growth 2017-2022
- Table 38 NBO Company Shares of Bleach: % Value 2018-2022
- Table 39 LBN Brand Shares of Bleach: % Value 2019-2022
- Table 40 Forecast Sales of Bleach: Value 2022-2027
- Table 41 Forecast Sales of Bleach: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Toilet care witnessing dynamic growth from a small base
- Rising awareness of toilet care supports development
- Private label have a strong foothold in toilet care
- Urbanisation and retail modernisation to drive growth in toilet care
- Toilet liquids/foams continues to be the most popular product, due to affordability
- Private label stands to gain from strong growth prospects
- Table 42 Sales of Toilet Care by Category: Value 2017-2022
- Table 43 Sales of Toilet Care by Category: % Value Growth 2017-2022
- Table 44 NBO Company Shares of Toilet Care: % Value 2018-2022
- Table 45 LBN Brand Shares of Toilet Care: % Value 2019-2022
- Table 46 Forecast Sales of Toilet Care by Category: Value 2022-2027
- Table 47 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Polishes returns to stable growth post-pandemic
- Shoe polishes makes strides as consumers resume normal lifestyles
- Shoe player Industrias Marca dominates
- Muted retail volume and current value growth over forecast period
- New growth opportunities in floor polishes
- Polishes growth limited by low consumer awareness and product choice
- Table 48 Sales of Polishes by Category: Value 2017-2022
- Table 49 Sales of Polishes by Category: % Value Growth 2017-2022
- Table 50 NBO Company Shares of Polishes: % Value 2018-2022
- Table 51 LBN Brand Shares of Polishes: % Value 2019-2022
- Table 52 Forecast Sales of Polishes by Category: Value 2022-2027
- Table 53 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Air care enjoys steady growth in 2022
- Spray/aerosol air fresheners are widely used
- Global players dominate in air care
- Air care to witness strong retail volume growth
- Electric air fresheners to remain a niche
- Candle air fresheners faces another period of healthy growth
- Table 54 Sales of Air Care by Category: Value 2017-2022
- Table 55 Sales of Air Care by Category: % Value Growth 2017-2022
- Table 56 NBO Company Shares of Air Care: % Value 2018-2022
- Table 57 LBN Brand Shares of Air Care: % Value 2019-2022
- Table 58 Forecast Sales of Air Care by Category: Value 2022-2027
- Table 59 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
- HOME INSECTICIDES IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Rise in mosquito population boosts demand for insecticides
- Illegal products are a pressing issue in Morocco
- Sprays/aerosols dominate but electric format gaining value share
- Healthy value growth over forecast period
- Extensive range of formats can provide a range of solutions
- Illegal products and chemical concerns present a threat to growth potential
- Table 60 Sales of Home Insecticides by Category: Value 2017-2022
- Table 61 Sales of Home Insecticides by Category: % Value Growth 2017-2022
- Table 62 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
- Table 63 NBO Company Shares of Home Insecticides: % Value 2018-2022
- Table 64 LBN Brand Shares of Home Insecticides: % Value 2019-2022
- Table 65 Forecast Sales of Home Insecticides by Category: Value 2022-2027
- Table 66 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
