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Home Care in Nigeria

  • ID: 2321809
  • Report
  • Region: Nigeria
  • 47 pages
  • Euromonitor International
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As the country’s economy continues to recover from the recession experienced in 2016, the urban and middle-class population regained their purchasing power and these demographics are anticipated to be the engine of growth and indicators of economic prosperity over the forecast period. The growing urban population is a favourable indicator of potential value and volume growth. However, as economic challenges remain, there has been a reduction in spending patterns on non-essential goods.

The Home Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN NIGERIA

List of Contents and Tables
Executive Summary
Increase in the Urban, Youth and Middle-class Populations Drives Growth of Home Care
Localised Service Approach A Trademark of the Nigerian Market
Domestic and International Brands Perform Well Despite Limited Consumer Disposable Incomes
New Product Developments
A Number of Challenges May Hamper Growth, While Technological Advances Bode Well for Home Care
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Distribution of Home Care by Format: % Value 2013-2018
Table 7 Distribution of Home Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Home Care by Category: Value 2018-2023
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Strong Prospects for Air Care As the Middle Class Grows
Gel Air Fresheners Continue To Gain Consumer Acceptance
Electric Air Fresheners Continues To Perform Well From A Low Base
Competitive Landscape
Innovation As A Differentiator
Ubranded Products Gain Traction
Multinationals Continue To Benefit From Their Established Brands
Category Data
Table 10 Sales of Air Care by Category: Value 2013-2018
Table 11 Sales of Air Care by Category: % Value Growth 2013-2018
Table 12 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Multi-purpose Use of Bleach Supports Growth
Bleach Remains An Effective Disinfectant
Bulk Buying Versus Sachets Based on Consumer Preferences
Competitive Landscape
Consumers Willing To Trade Down To Cheaper Alternatives
A Domestic Player Leads Bleach in Nigeria
Forecast Period Looking Positive for Domestic Players
Category Data
Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Dishwashing Targets Two Significant Consumer Segements
Increased Oppertunities for Domestic Players
Hand Dishwashing Methods Remain Prevalent
Competitive Landscape
Brand Recognition Aided by Direct Selling Innitiatives
Localised Approach To Increase Sales
Fringe Products Gain Share
Category Indicators
Table 23 Household Possession of Dishwashers 2013-2018
Category Data
Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Threat of Malaria Leads To Increased Adoption of Home Insecticides
Sales Heavily Dependent on Location
Brand Repositions From Outdoor Insect Repellents To Indoor Home Insecticides
Competitive Landscape
Unbranded Products Popular
Home Insecticide Manufacturers Repositioning To Meet Changing Market Challenges
Home Insecticide Consumers Support Local Brands
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 33 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 34 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 35 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Laundry Care Continues To Grow Despite Consumers Remaining Price Sensitive
Slow Increases in the Penetration of Washing Machines Offers Potential
Multi-purpose Detergents Gain Share Due To Specific Consumer Preferences
Competitive Landscape
Brands Compete To Retain Share
Domestic Players Continue To Make Significant Gains
Further New Brands Expected in Bar Detergents Over the Forecast Period
Category Indicators
Table 37 Household Possession of Washing Machines 2013-2018
Category Data
Table 38 Sales of Laundry Care by Category: Value 2013-2018
Table 39 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 40 Sales of Laundry Aids by Category: Value 2013-2018
Table 41 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 42 Sales of Laundry Detergents by Category: Value 2013-2018
Table 43 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 45 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 46 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 47 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 48 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 49 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 50 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Mobile Shoe Shiners Continue To Contribute To Sales
Demand for Shoe Polish Continues As More Conusmers Move To Urban Areas
Floor and Furniture Polish Enjoy Limited Popularity
Competitive Landscape
Kiwi Continues To Build on Its Strong Repuation
Wide Product Penetration Due To the Success of Leading Brands
International Brands Continue To Lead
Category Data
Table 52 Sales of Polishes by Category: Value 2013-2018
Table 53 Sales of Polishes by Category: % Value Growth 2013-2018
Table 54 NBO Company Shares of Polishes: % Value 2014-2018
Table 55 LBN Brand Shares of Polishes: % Value 2015-2018
Table 56 Forecast Sales of Polishes by Category: Value 2018-2023
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth in Urban Lifestyles Boosts Surface Care
Households Increasingly Strive for Neat and Tidy Environments
Multi-purpose Products Also Used for Surface Care
Competitive Landscape
Product Diversification Bodes Well for Surface Care
International Players Continue To Lead
Multi-purpose Cleaners Utilised for A Number of Surface Care Needs
Category Data
Table 58 Sales of Surface Care by Category: Value 2013-2018
Table 59 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Surface Care: % Value 2014-2018
Table 63 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 64 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Hygiene Awareness and Sanitary Standards Bode Well for Toilet Care
Increased Competition From Domestic Brands and Alternative Products
Growth in Urban Lifestyles Has A Positive Effect on Toilet Care
Competitive Landscape
Harpic Remains the Leading Brand
Domestic Player, Multipro Enterprises, A Strong Competitor With Its Hypo Bleach
Threats To Future Performance From Alternative Product Offerings
Category Data
Table 66 Sales of Toilet Care by Category: Value 2013-2018
Table 67 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 69 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 70 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 71 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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