Tissue and Hygiene in Pakistan - Research and Markets

Rising awareness of hygiene amongst consumers, rapid urbanisation and a growing middle-income group with increasing disposable incomes are factors that have collaboratively resulted in the growth of tissue and hygiene in Pakistan in 2021.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

SOURCES

Summary 1 Research Sources

SANITARY PROTECTION IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Sanitary towels continues to record significant growth in cities in 2021
International players dominate sanitary protection due to strong distribution and marketing
Procter & Gamble continues to lead the market with its flagship brand, Always

PROSPECTS AND OPPORTUNITIES

A huge untapped market promises tremendous growth potential
New domestic brands expected to emerge over the forecast period
Small independent grocers to grow as a significant distribution channel

CATEGORY DATA

Table 18 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026

NAPPIES/DIAPERS/PANTS IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Increasing awareness and affordability drives growth in 2021
Nappies/diapers/pants remains highly fragmented
Strong sales and marketing strategy ensures share gain for Molfix in 2021

PROSPECTS AND OPPORTUNITIES

Conversion from unbranded alternatives to branded nappies/diapers/pants likely to expand the category
Molfix expected to continue its growth momentum, whilst Pampers is expected to reverse declining trajectory
Growth potential in the market likely to attract new local players

CATEGORY DATA

Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026

RETAIL ADULT INCONTINENCE IN PAKISTAN2021 DEVELOPMENTSWIPES IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Rising awareness and affordability increases the consumption of wipes
Rapid increase in household penetration drives volumes in 2021
Procter & Gamble leads with its well-known and trusted Pampers Baby Wipes

PROSPECTS AND OPPORTUNITIES

Baby wipes expected to continue to dominate the market over the forecast period
Independent small grocers to improve the penetration of wipes in the country
Market set to remain fragmented, with only a few significant players

CATEGORY DATA

Table 30 Retail Sales of Wipes by Category: Value 2016-2021
Table 31 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 33 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 34 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 35 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026

RETAIL TISSUE IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Retail tissue experiences significant growth in 2021, with rapid penetration
Packages Ltd continues to lead retail tissue with its flagship brand, Rose Petal
Bikya Industries Pvt Ltd experiences the highest growth in 2021

PROSPECTS AND OPPORTUNITIES

Improving lifestyles will continue to positively impact retail tissue
Facial tissues to maintain their lead of value sales
Presence of international manufacturers to remain minimal in retail tissue

CATEGORY DATA

Table 36 Retail Sales of Tissue by Category: Value 2016-2021
Table 37 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 39 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 40 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026

AWAY-FROM-HOME TISSUE AND HYGIENE IN PAKISTANKEY DATA FINDINGS

2021 DEVELOPMENTS

Away-from-home tissue and hygiene grows significantly, supported by rising urbanisation
AFH toilet paper and napkins remain the dominant types
Packages Ltd leads AFH tissue and hygiene, a category with a limited presence of international manufacturers

PROSPECTS AND OPPORTUNITIES

Businesses and hospitality industries to contribute immensely to growth of AFH

Changing consumer habits in favour of preventative hygiene set to drive growth

CATEGORY DATA

Table 42 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 43 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 44 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 46 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 47 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026