+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Tissue and Hygiene in Pakistan

  • PDF Icon

    Report

  • 37 Pages
  • March 2024
  • Region: Pakistan
  • Euromonitor International
  • ID: 2321836
Tissue and hygiene registered a slight increase in constant value sales in Pakistan in 2023. Inflation continued to be very high and was being driven by several factors, including international commodity prices, global supply disruptions, flood damage to crops, steep currency depreciation and political uncertainty in the country. Local brands were shielded to an extent by currency deprecation, which made imported brands even more expensive.

The Tissue and Hygiene in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN PAKISTAN
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN PAKISTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Lessening of taboos around menstrual care
  • Procter & Gamble continues to dominate
  • Towels by far most popular option
PROSPECTS AND OPPORTUNITIES
  • Growing demand for highly absorbent towels
  • Increasing environmental awareness over forecast period
  • Greater focus from local brands on products for sensitive skin
CATEGORY DATA
  • Table 18 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 19 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 21 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 22 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 23 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN PAKISTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy value and volume growth in 2023
  • Shift to branded products continues
  • Small local grocers dominate but health and beauty specialists also a significant channel
PROSPECTS AND OPPORTUNITIES
  • Increasing range of more specialised nappies/diapers/pants
  • Disposable nappies/diapers still preferred option
  • Further launches of affordable brands
CATEGORY DATA
  • Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN PAKISTAN2023 DEVELOPMENTS
CATEGORY DATA
  • Table 30 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN PAKISTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy volume growth in 2023
  • Baby wipes account for most volume sales
  • Strong multinational brands limit the room for manoeuvre for competitors
PROSPECTS AND OPPORTUNITIES
  • Latent demand for disinfectant wipes
  • Scent used as differentiator
  • Modern grocery retailers drive sales
CATEGORY DATA
  • Table 36 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 37 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 38 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 39 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 40 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN PAKISTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Very healthy volume growth in 2023, but constant value sales fall
  • Affordable and eco-friendly tissue options on the rise
  • Packages Ltd leads domestic domination of retail tissue
PROSPECTS AND OPPORTUNITIES
  • Increased Westernisation drives demand for toilet paper
  • Expansion of modern grocery retailers increases product ranges
  • Local players set to maintain dominance
CATEGORY DATA
  • Table 42 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 43 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 44 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 45 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 46 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN PAKISTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Marginal fall in constant value sales for away-from-home tissue
  • Packages Ltd has commanding presence
  • Increased demand for away-from-home tissue
PROSPECTS AND OPPORTUNITIES
  • Customer service key competitive tool
  • Price promotions continue to be important
  • Players focus on sustainability
CATEGORY DATA
  • Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028