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Home Care in Kenya

  • ID: 2321842
  • Report
  • Region: Kenya
  • 42 pages
  • Euromonitor International
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Home care current value sales continued to increase strongly in 2018, with growth being fuelled by the positive performance of the Kenyan economy and solid GDP growth. Home care sales are also rising as a result of increasing urbanisation and modernisation, as well as improving disposable incomes. The expansion of modern retail channels and proliferation of retail outlets in urban residential areas also continues to boost volume sales within home care.

The author's Home Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home Care in Kenya

List of Contents and Tables
Executive Summary
Home Care Sales Continue Rising
Strong Advertising Boosts Sales in 2018
Multinational Brands Continue To Lead Sales
Modern Retailers Continue To Lead Distribution
Further Gr
Note: Product cover images may vary from those shown
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