Writing Instruments in the Philippines - Product Image

Writing Instruments in the Philippines

  • ID: 2321860
  • Report
  • Region: Philippines
  • 18 pages
  • Euromonitor International
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The review period witnessed a sudden interest in colouring activities. Interestingly, this involved not only children, but also adults. The current trend is not moving away from this trend of artistic activities as a hobby, but rather widening to include another form. Calligraphy was a rapidly increasing trend in 2016-2017, which saw a huge increase in sales of writing instruments used for calligraphy, such as markers, pens and colouring materials.

The Writing Instrumentsin Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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WRITING INSTRUMENTS IN THE PHILIPPINES

July 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2012-2017
Table 2 Sales of Writing Instruments by Category: Value 2012-2017
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 4 Sales of Writing Instruments by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Writing Instruments: % Value 2012-2016
Table 6 LBN Brand Shares of Writing Instruments: % Value 2013-2016
Table 7 Distribution of Writing Instruments by Format: % Value 2012-2017
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2017-2022
Table 9 Forecast Sales of Writing Instruments by Category: Value 2017-2022
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2017-2022
Pilot Corp in Personal Accessories (philippines)
Strategic Direction
Key Facts
Summary 1 Pilot Corp: Key Facts
Competitive Positioning
Summary 2 Pilot Corp: Competitive Position 2016
Executive Summary
Socioeconomic Factors Prevent Stronger Growth
Travel Is the Biggest Trend in 2017
Personal Accessories Remains Highly Fragmented
Department Stores Versus Specialist Retailers
Positive Yet Slow Outlook
Key Trends and Developments
Multiple Category Presence - the Strategies of the Leading Players
New Product Launches Are Being Shaped by Consumers' Lifestyles
Physical Stores Still Shape Filipino Consumers' Shopping Experience
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2012-2017
Table 13 Sales of Personal Accessories by Category: Value 2012-2017
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 15 Sales of Personal Accessories by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Personal Accessories: % Value 2012-2016
Table 17 LBN Brand Shares of Personal Accessories: % Value 2013-2016
Table 18 Distribution of Personal Accessories by Format: % Value 2012-2017
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Personal Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources
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