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Consumer Health in Romania

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    Report

  • 104 Pages
  • September 2022
  • Region: Romania
  • Euromonitor International
  • ID: 2321862
Overall, consumer health in Romania is expected to see an outstanding performance over 2022, with most categories projected to register double-digit retail value growth. However, high inflation and higher operating costs have exerted upward pressure on prices. Thus, retail volume increases are generally set to be slower than retail current value rises within categories. Nonetheless, retail sales growth is supported by the recovery from the Coronavirus (COVID-19) pandemic as the country reopens m...

The Consumer Health in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2017-2022
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heavy advertising of analgesics continues to bring rewards
  • Pandemic restrictions on hospital use increase the OTC demand for analgesics for heart conditions
  • The leading players leverage strong portfolios to stay ahead of the field
PROSPECTS AND OPPORTUNITIES
  • Legislation and trust expected to see pharmacies maintain stronghold on distribution
  • Advertising to remain a key way to influence consumers
  • New product developments to develop the category
CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2017-2022
  • Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
  • Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
  • Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Strong rebound from pandemic slump continues, while the powder format makes gains
  • Reduced use of face masks increases potential for nasal decongestants
  • International brands benefit from strong product offers, advertising and innovation, although space is opening up for private label
PROSPECTS AND OPPORTUNITIES
  • Reduced seasonality to create space for all-year-round demand
  • Shift to nasal sprays threatens nasal decongestant drops
  • Advertising investments to stand out from an increasingly congested crowd
CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return to travel boosts sales of motion sickness remedies
  • Tradition of heavy meals on festive occasions increases the demand for digestive remedies
  • Higher health awareness spurs shift to herbal/traditional digestive remedies
PROSPECTS AND OPPORTUNITIES
  • Healthy living and self-medication trends expected to stimulate demand
  • Strong manufacturer and retailer activities anticipated in a growth category
  • Consumers to continue to appreciate the benefits of shopping for digestive remedies via e-commerce
CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Out-of-home lifestyles create conditions for the use of dermatologicals
  • Dermatologists and social media influencers grow awareness of medicated shampoos
  • Investment and a strong brand portfolio see Bayer Romania at the top of the rankings
PROSPECTS AND OPPORTUNITIES
  • Growing consumer awareness and knowledge to spur demand for dermatologicals
  • Dermatologicals to ride growing popularity of purchasing personal care products via e-commerce
  • Company activity expected in a fragmented competitive landscape
CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2017-2022
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Low awareness of products and their uses limits growth potential
  • E-commerce retailing trend continues to penetrate NRT smoking cessation aids
Popularity of capsules favours “other” NRT
PROSPECTS AND OPPORTUNITIES
  • Strong growth potential may lure new players
  • Vaping is set to cannibalise NRT smoking cessation aids
  • High prices of cigarettes to encourage take up of NRT smoking cessation aids
CATEGORY INDICATORS
  • Table 36 Number of Smokers by Gender 2017-2022
CATEGORY DATA
  • Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
  • Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Economic and health concerns continue to push the use of sleep aids
  • New users look to brick-and-mortar pharmacies while repeat users are more likely to turn to e-pharmacies
  • Gentler herbal/traditional options gain popularity
PROSPECTS AND OPPORTUNITIES
  • Fast-paced lifestyles offer sales opportunities for sleep aids
  • External competition set to intensify
  • Broader effect CBD products threaten sleep aids
CATEGORY DATA
  • Table 43 Sales of Sleep Aids: Value 2017-2022
  • Table 44 Sales of Sleep Aids: % Value Growth 2017-2022
  • Table 45 NBO Company Shares of Sleep Aids: % Value 2018-2022
  • Table 46 LBN Brand Shares of Sleep Aids: % Value 2019-2022
  • Table 47 Forecast Sales of Sleep Aids: Value 2022-2027
  • Table 48 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Shift to digital lifestyles offers growth opportunities for eye care
  • Brick-and-mortar and e-pharmacies appeal to different stage consumers
  • High brand recognition and a wide offer maintain Vizik’s leading position
PROSPECTS AND OPPORTUNITIES
  • Rising incidence of allergies and digitalisation to spur eye care demand
  • Parents are expected to pay more attention to preventative eye health
  • Trust in the pharmacist to help maintain the dominance of pharmacies as a distribution channel
CATEGORY DATA
  • Table 49 Sales of Eye Care by Category: Value 2017-2022
  • Table 50 Sales of Eye Care by Category: % Value Growth 2017-2022
  • Table 51 NBO Company Shares of Eye Care: % Value 2018-2022
  • Table 52 LBN Brand Shares of Eye Care: % Value 2019-2022
  • Table 53 Forecast Sales of Eye Care by Category: Value 2022-2027
  • Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return to pre-pandemic lifestyles spurs sales of wound care
  • Car market and out-of-home activity boost the demand for first aid kits
  • Good price-quality ratios add to the appeal of international brands
PROSPECTS AND OPPORTUNITIES
  • Greater return to outdoor activities to increase risk of injury and need for wound care
  • A preference for quality is expected to drive premiumisation, but private label emerges
  • Wound care to benefit from wide variety of distribution formats
CATEGORY DATA
  • Table 55 Sales of Wound Care by Category: Value 2017-2022
  • Table 56 Sales of Wound Care by Category: % Value Growth 2017-2022
  • Table 57 NBO Company Shares of Wound Care: % Value 2018-2022
  • Table 58 LBN Brand Shares of Wound Care: % Value 2019-2022
  • Table 59 Forecast Sales of Wound Care by Category: Value 2022-2027
  • Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Vitamins continues to benefit from immunity and general health trends
  • Strong pharmacy chains launch private label alternatives
  • Widening availability increases consumer awareness and sales of vitamins
PROSPECTS AND OPPORTUNITIES
  • Segmentation offers growth opportunities for multivitamins
  • Players to step up investments to build brand awareness and gain an edge in a highly competitive landscape
  • High inflation to exert upward pressure on prices and downward pressure on retail volume sales
CATEGORY DATA
  • Table 61 Sales of Vitamins by Category: Value 2017-2022
  • Table 62 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 63 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 64 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 65 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 66 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heightened awareness of the importance of health continues to spur sales of dietary supplements
  • Convenience and effective mixes boost the appeal of combination products
  • Players invest in marketing and innovation to stand out in a highly competitive category
PROSPECTS AND OPPORTUNITIES
  • Tighter budgets expected to dampen the growth in demand
  • Players look to innovation to differentiate their offer
  • Ageing population and healthier diet trends to offer growth avenues
CATEGORY DATA
  • Table 68 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 69 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 70 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 71 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 72 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 73 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Category performance trends upwards due to rising health and wellbeing awareness in the wake of the pandemic
  • Gyms capture captive audience on reopening
  • Advertising and added-value offer help to cement Herbalife’s leadership
PROSPECTS AND OPPORTUNITIES
  • Growing slimming and fitness culture to create opportunities for weight management and wellbeing
  • Social media to play a growing role in marketing and advertising
  • Word-of-mouth advertising boosts perception of slimming teas
CATEGORY DATA
  • Table 75 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
  • Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
  • Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Protein/energy bars rides bodybuilding and active lifestyle waves
  • Strong upward pressure on prices of sports protein products
  • Consumers show a preference for recognised products
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition is expected to gain wider appeal in the forecast period
  • Digital generation to push development and sales
  • Growing sports culture offers strong development opportunities
CATEGORY DATA
  • Table 81 Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 82 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Table 83 NBO Company Shares of Sports Nutrition: % Value 2018-2022
  • Table 84 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
  • Table 85 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
  • Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Retail development boosts availability and awareness of herbal/traditional products
  • Parents increasingly look to perceived less harmful herbal products for themselves and their children
  • Growing access to information sources boosts self-medication trend
PROSPECTS AND OPPORTUNITIES
  • Greater segmentation anticipated as the consumer base and product offer expand
  • Efforts to differentiate between herbal/traditional and vegan products
  • E-commerce continues to develop in herbal/traditional products, but may squeeze profit margins for manufacturers
CATEGORY DATA
  • Table 87 Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
  • Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
  • Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • School reopening boosts need for paediatric cough, cold and allergy (hay fever) remedies
  • Growing use of online platforms for information and sales
  • Expanding brand portfolios joined by emergence of private label lines
PROSPECTS AND OPPORTUNITIES
  • Parental preference for child-specific formulas to drive sales
  • Demographic trends likely to benefit value over volume sales
  • Paediatric consumer health players to tap into child development and holistic approach trends
CATEGORY DATA
  • Table 93 Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
  • Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027