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Consumer Health in Romania

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    Report

  • 105 Pages
  • October 2025
  • Region: Romania
  • Euromonitor International
  • ID: 2321862
Consumer health in Romania is expected to see positive growth in current value terms in 2025, driven by both inflation and ongoing premiumisation. The overall health landscape also provides a favourable context for expansion, as high obesity rates, poor dietary habits, and lifestyle-related diseases such as diabetes and cardiovascular conditions affect a significant proportion of the population.

The Consumer Health in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Positive performance for analgesics in 2025
  • Reckitt Benckiser’s Nurofen remains the nation’s top analgesic
  • Consumers show a preference for shopping in chained pharmacies
PROSPECTS AND OPPORTUNITIES
  • Societal trends will favour analgesics consumption
  • Innovation expected within paediatric analgesics
  • Strong prospects for generics
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising incidence of respiratory conditions fuels demand
  • GSK holds onto its crown
  • Pharmacies dominate sales
PROSPECTS AND OPPORTUNITIES
  • Greater stabilisation expected
  • Manufacturers will embrace innovation
  • Persistent health challenges will maintain high demand
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Digestive remedies show resilience amid economic pressures
  • Sanofi’s No-Spa is Romania’s top digestive remedy
  • Pharmacies lead while e-commerce becomes more relevant
PROSPECTS AND OPPORTUNITIES
  • Scope for growth for digestive remedies
  • Digital initiatives will transform the market
  • Rise of the proactive consumer
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • High incidence of skin issues gives rise to positive performance
  • International player Bayer leads the market
  • Romanians continue to purchase the bulk of dermatologicals from pharmacies
PROSPECTS AND OPPORTUNITIES
  • Growing incidence of skin conditions will boost demand
  • Product innovation will be a key differentiating factor
  • Shift towards eco-friendly and natural products
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Continued growth as more Romanians seek to quit smoking
  • Defumaxon leads, while Nicorette shows aggressive expansion
  • Pharmacies continue to dominate sales
PROSPECTS AND OPPORTUNITIES
  • NRT smoking cessation aids offers considerable potential
  • Technological advances will lead to greater product differentiation
  • Health and wellness trends will have positive impact on demand
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • High incidence of sleep disorders fuels growth
  • Sunwave Pharma leads sales, while Gedeon Richter Romania makes gains
  • E-commerce sees rapid growth
PROSPECTS AND OPPORTUNITIES
  • Stressful lifestyles will maintain demand for sleep aids
  • E-commerce and digital tools will expand access
  • Growing demand for natural and targeted sleep solutions
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Positive growth, with standard eye care leading the way
  • Leader Vizik benefits from high level of consumer trust
  • Chained pharmacies are widely preferred by consumers
PROSPECTS AND OPPORTUNITIES
  • Strong prospects for eye care solutions
  • Digital channels will drive growth
  • Consumers to adopt a more sophisticated approach
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wound care benefits from resurgence of active lifestyles and premiumisation
  • Mebra leads sales
  • Rapid growth for e-commerce
PROSPECTS AND OPPORTUNITIES
  • Wound care to sustain growth through greater consumer mobility and premiumisation
  • E-commerce will become more relevant for wound care products
  • Sustainability concerns will gain traction
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Multivitamins will drive overall performance
  • Sunwave Pharma maintains market leadership, while Bayer and smaller innovators gain ground
  • Pharmacies dominate sales while hypermarkets and online channels gain momentum
PROSPECTS AND OPPORTUNITIES
  • Strong growth prospects for vitamins in Romania
  • Innovation and digitalisation will reshape the market
  • Health and wellness trends to drive demand
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dietary supplements market maintains strong growth momentum
  • Sunwave Pharma continues as well-established leader, but emerging players see strongest growth
  • Pharmacies lead distribution, while e-commerce gains tration
PROSPECTS AND OPPORTUNITIES
  • Growing focus on health and wellness to drive sales
  • E-commerce and technological advancements will boost sales
  • New regulations and sustainability trends will impact the market
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Continued growth despite economic downturn
  • Herbalife holds onto leading position in face of increasing competition
  • Health and personal care stores gain more ground
PROSPECTS AND OPPORTUNITIES
  • Desire for healthier lifestyles will boost sales
  • Opportunities lie in digital health and wellness tools
  • Growing demand for natural and organic products
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sports nutrition benefits from active lifestyles and product diversification
  • Swiss brand Sponser gains strength
  • Expanding distribution landscape
PROSPECTS AND OPPORTUNITIES
  • Strong growth potential for sports nutrition
  • Technological innovation and e-commerce will fuel growth
  • Consumers to embrace holistic health with growing preference for natural products
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal/traditional remedies sustain strong momentum
  • Local companies retain significant presence
  • Internet retailing expands at rapid pace
PROSPECTS AND OPPORTUNITIES
  • Optimistic outlook for herbal/traditional products
  • Technological advancements will drive growth
  • Consumers will increasingly favour organic and locally-sourced products
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growing demand for paediatric consumer health products
  • Sunwave Pharma benefits from leading presence
  • Chained pharmacies continue to reign
PROSPECTS AND OPPORTUNITIES
  • Bright future for paediatric consumer health
  • Towards a more connected consumer
  • Embracing cleaner and safer products
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030