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Traditional Toys and Games in Thailand

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    Report

  • 18 Pages
  • June 2022
  • Region: Thailand
  • Euromonitor International
  • ID: 2321868
Having declined for the first time in well over a decade during 2020, retail constant value sales (2021 prices) of traditional toys and games saw no more than a modest rebound in 2021. Store closures caused by COVID-19 lockdowns negatively impacted traditional toys and games during both 2020 and 2021.

The Traditional Toys and Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TRADITIONAL TOYS AND GAMES IN THAILANDKEY DATA FINDINGS
2020 IMPACT
  • Store closures, lack of tourists and falling birth rate contribute to decline
  • Toys and games for family play or for education perform the best
  • Sales move online due to store closures

RECOVERY AND OPPORTUNITIES
  • Full recovery expected by 2022
  • Growth despite the rising preference for video games
  • Most consumers prefer to see toys and games in person before buying

CATEGORY DATA
  • Table 1 Sales of Traditional Toys and Games by Category: Value 2015-2020
  • Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
  • Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
  • Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
  • Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
  • Table 6 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
  • Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
  • Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
  • Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

TOYS AND GAMES IN THAILAND
EXECUTIVE SUMMARY
  • COVID-19 impact on toys and games
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for toys and games?

MARKET DATA
  • Table 10 Sales of Toys and Games by Category: Value 2015-2020
  • Table 11 Sales of Toys and Games by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Toys and Games: % Value 2016-2020
  • Table 13 LBN Brand Shares of Toys and Games: % Value 2017-2020
  • Table 14 Distribution of Toys and Games by Format: % Value 2015-2020
  • Table 15 Forecast Sales of Toys and Games by Category: Value 2020-2025
  • Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources