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Bags and Luggage in the Philippines

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    Report

  • 22 Pages
  • January 2026
  • Region: Philippines
  • Euromonitor International
  • ID: 2321889
Bags and luggage in the Philippines demonstrated robust growth in 2025, with a 6% increase in retail value, reaching PHP35.1 billion, driven by rising disposable incomes, increased travel activity, and a growing preference for sustainable and affordable products among younger consumers. The market is expected to continue growing, driven by the forecast growth in high-net-worth individuals (HNWIs) and the expansion of e-commerce.

This Bags and Luggagein Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags, Luggage.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bags and Luggage market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sustained growth driven by rising incomes and strategic premiumisation
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Rising disposable incomes drive sales of bags and luggage
  • AirAsia and American Tourister drive growth with co-branded luggage
  • CHART 2 AirAsia x American Tourister Launch FunSeeker for Travellers
  • Local brands redefine luxury with heritage-inspired bags
  • CHART 3 Filipino Craft Reimagined: Gouache x ANTHILL’s Eco Bags
WHAT’S NEXT?
  • Tourism and urban mobility set to fuel bags and luggage value growth
  • Generation Z and millennials drive demand for sustainable bags
  • Demand for heritage-inspired bags and luggage expected to increase
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Top brands maintain lead through innovation and loyalty
  • The 815 Co. and Island Elephant grain traction with Generation Z
CHANNELS
  • Offline retail dominates but e-commerce makes further gains
PRODUCTS
  • Samsonite’s luggage trade-in campaign embodies sustainable innovation
  • CHART 5 Old Luggage, New Purpose: Samsonite’s Luggage Trade-In Campaign
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Grand Seiko Opens Mono Salon Lucerne in Manila, Targeting Luxury Watch Buyers
  • CHART 8 Huawei and GCash Launch First Smartwatch Payment Feature in the Philippines
  • CHART 9 Analyst Insight
  • CHART 10 Casio Expands Edifice Line with First Automatic Watch, Gaining Traction in the Philippines
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Philippines 2025
  • CHART 13 Key Insights on Consumers in Philippines 2025
  • CHART 14 Consumer Landscape in Philippines 2025
PERSONAL ACCESSORIES IN THE PHILIPPINES
EXECUTIVE SUMMARY
  • Growth in HNWIs drives premiumisation in personal accessories in the Philippines
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation reshapes competitive landscape and drives value sales
  • Jewellery and traditional and connected watches drive category value sales growth
  • Brands capitalise on Generation Z appeal for tech innovation
WHAT’S NEXT?
  • Market set to remain polarised, with increasing HNWIs driving premium purchases
  • Generation Z preferences and emerging brands reshape market dynamics
COMPETITIVE LANDSCAPE
  • Incumbents maintain share through heritage and exclusivity
  • Emerging brands drive competition in competitive landscape
  • Innovative launches and emerging brands create new opportunities
CHANNELS
  • Consumer focus shifts online, as e-commerce emerges as dynamic retail channel
  • Spatio redefines modern Filipino retail with immersive experience
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources