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From Search to Social. Marketing to the Connected Consumer

  • ID: 2329329
  • Book
  • October 2020
  • Region: Global
  • 240 Pages
  • John Wiley and Sons Ltd
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A primer on future search and marketing strategies

From Search to Social presents new, complex, and social search strategies designed to integrate with traditional marketing methods to specifically target today's connected media consumer. The concept of pure algorithmic search is starting to go away as Facebook, Twitter, and YouTube become the new primary information providers. Instead of turning to traditional search engines for information on products and services, consumers are turning to social networks to learn about these products from other consumers. As a result, advanced marketing and advertising technologies are needed to keep up with this shift in consumer behavior.

- Offers practical advice and fresh theories on social network analysis, the emergence of social search, and consumer connectivity
- Explains how ever-changing analytical and reporting techniques simplify this process and provide opportunities for timely and targeted marketing decisions based on consumer behavior and predictive analytics

To succeed in today's environment, businesses will need to connect with consumers and increase discoverability. From Search to Social arms your business with the latest marketing strategies so that you can stay ahead of the competition and in front of your customers.
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Mike Grehan
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