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Dog Food in Belgium

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    Report

  • 26 Pages
  • May 2025
  • Region: Belgium
  • Euromonitor International
  • ID: 2347455
Current value sales of dog food in Belgium grew in 2025, primarily driven by ongoing premiumisation and an increased consumer preference for higher-quality ingredients. Belgian pet owners continue to show a willingness to spend more on premium, natural, and sustainably sourced dog food products. This shift in consumer behaviour was highlighted by the recent acquisition of the Belgian premium brand Edgard & Cooper by the multinational food giant General Mills.

The Dog Food in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dog Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Current value growth driven by premiumisation as humanisation trend continues apace
  • Mars remains category leader with a robust product portfolio
  • Supermarkets loses some share to e-commerce in 2025
PROSPECTS AND OPPORTUNITIES
  • Growth predicted for dog food, driven by increasing dog population and premiumisation
  • Specialist online retailers will become increasingly popular in the coming years
  • Functional dog foods and treats set to emerge as key growth drivers
  • Summary 1 Dog Food by Price Band 2025
CATEGORY INDICATORS
  • Table 1 Dog Owning Households: % Analysis 2020-2025
  • Table 2 Dog Population 2020-2025
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 4 Sales of Dog Food by Category: Volume 2020-2025
  • Table 5 Sales of Dog Food by Category: Value 2020-2025
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2020-2025
  • Table 7 Sales of Dog Food by Category: % Value Growth 2020-2025
  • Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
  • Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
  • Table 10 NBO Company Shares of Dog Food: % Value 2020-2024
  • Table 11 LBN Brand Shares of Dog Food: % Value 2021-2024
  • Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
  • Table 13 Distribution of Dog Food by Format: % Value 2020-2025
  • Table 14 Forecast Sales of Dog Food by Category: Volume 2025-2030
  • Table 15 Forecast Sales of Dog Food by Category: Value 2025-2030
  • Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
  • Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
PET CARE IN BELGIUM
EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 18 Pet Populations 2020-2025
MARKET DATA
  • Table 19 Sales of Pet Food by Category: Volume 2020-2025
  • Table 20 Sales of Pet Care by Category: Value 2020-2025
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 22 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 23 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 24 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 28 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 2 Research Sources