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Computers and Peripherals in Brazil

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    Report

  • 25 Pages
  • January 2026
  • Region: Brazil
  • Euromonitor International
  • ID: 2347471
Economic uncertainty continued to weigh on consumer confidence in Brazil over 2025, influencing the purchasing behaviour for discretionary technology products, such as computers and peripherals. Persistent geopolitical tensions, ongoing conflicts and renewed trade frictions added volatility to global supply chains, while the prospect of higher US import tariffs on technology products raised concerns over cost inflation across international markets.

This Computers and Peripherals in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Computers and Peripherals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic uncertainty reshapes demand for computers and peripherals
  • AI-readiness and ecosystem integration shape competitiveness
  • Retail e-commerce gains relevance as specialist retailers reposition their role
PROSPECTS AND OPPORTUNITIES
  • Gradual recovery supported by selective replacement and productivity-driven demand
  • Sustainability and circular practices gain strategic relevance in computers and peripherals
  • Practical innovation targets productivity, flexibility and space efficiency
CATEGORY DATA
  • Table 1 Sales of Computers and Peripherals by Category: Volume 2020-2025
  • Table 2 Sales of Computers and Peripherals by Category: Value 2020-2025
  • Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
  • Table 5 Sales of Computers by Category: Business Volume 2020-2025
  • Table 6 Sales of Computers by Category: Business Value MSP 2020-2025
  • Table 7 Sales of Computers by Category: Business Volume Growth 2020-2025
  • Table 8 Sales of Computers by Category: Business Value MSP Growth 2020-2025
  • Table 9 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
  • Table 10 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
  • Table 11 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
  • Table 12 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
  • Table 13 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
  • Table 14 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
  • Table 15 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
  • Table 16 Forecast Sales of Computers by Category: Business Volume 2025-2030
  • Table 17 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
  • Table 18 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
  • Table 19 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
CONSUMER ELECTRONICS IN BRAZIL
EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 20 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 21 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 22 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 23 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 24 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 25 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 26 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 27 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 28 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 29 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 30 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources