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Cat Food in Belgium

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    Report

  • 27 Pages
  • May 2025
  • Region: Belgium
  • Euromonitor International
  • ID: 2347486
Cat food in Belgium registered growth in both volume and current value terms in 2025. Current value sales were driven primarily by the ongoing increase in the cat population and continued trends towards premiumisation, despite slower growth compared to the historic period.

The Cat Food in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cat Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth in 2025 driven by increased cat population, premiumisation and switch to wet cat food
  • Mars leads due to broad presence across subcategories, but Vitakraft sees the most dynamism
  • Supermarkets leads sales, but pet shops and superstores see rapid growth driven by premiumisation
PROSPECTS AND OPPORTUNITIES
  • Premiumisation and rising pet ownership will drive growth in cat food in the coming years
  • Competition in distribution set to rise as e-commerce gains share
  • Natural cat food will likely drive growth in the premium segment
  • Summary 1 Cat Food by Price Band 2025
CATEGORY INDICATORS
  • Table 1 Cat Owning Households: % Analysis 2020-2025
  • Table 2 Cat Population 2020-2025
  • Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 4 Sales of Cat Food by Category: Volume 2020-2025
  • Table 5 Sales of Cat Food by Category: Value 2020-2025
  • Table 6 Sales of Cat Food by Category: % Volume Growth 2020-2025
  • Table 7 Sales of Cat Food by Category: % Value Growth 2020-2025
  • Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
  • Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
  • Table 10 NBO Company Shares of Cat Food: % Value 2020-2024
  • Table 11 LBN Brand Shares of Cat Food: % Value 2021-2024
  • Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
  • Table 13 Distribution of Cat Food by Format: % Value 2020-2025
  • Table 14 Forecast Sales of Cat Food by Category: Volume 2025-2030
  • Table 15 Forecast Sales of Cat Food by Category: Value 2025-2030
  • Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
  • Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
PET CARE IN BELGIUM
EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 18 Pet Populations 2020-2025
MARKET DATA
  • Table 19 Sales of Pet Food by Category: Volume 2020-2025
  • Table 20 Sales of Pet Care by Category: Value 2020-2025
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 22 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 23 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 24 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 28 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 2 Research Sources