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Laundry Care in Saudi Arabia

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    Report

  • 25 Pages
  • February 2025
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 235852
In 2024, laundry care in Saudi Arabia benefitted from the expansion of products carrying progressive stain removal and anti-bacterial claims. Products that feature advanced formulas aimed at removing tough stains are increasingly perceived as essential purchases, with those that effectively target food and oil blemishes particularly valued. Alongside their stain removal capabilities, many detergents now highlight anti-bacterial properties - a claim gaining significant traction in the category.

The Laundry Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Laundry care sees sales supported by claims of superior efficacy in 2024
  • Consumers show rising interest in exclusive and long-lasting scents, while players invest more in concentrated liquid detergents
  • Fabric fresheners and private label expand
PROSPECTS AND OPPORTUNITIES
  • Forecast period will see more collaborations and sustainability initiatives within laundry care
  • Innovation driven by lifestyle trends as concentrated liquid detergents expands further
  • Consumers to show greater interest in local brands, while e-commerce goes from strength to strength
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2019-2024
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 4 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 6 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 8 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
  • Table 9 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 10 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 11 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 12 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 13 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 14 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
HOME CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 17 Households 2019-2024
MARKET DATA
  • Table 18 Sales of Home Care by Category: Value 2019-2024
  • Table 19 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 21 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 22 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 23 Distribution of Home Care by Format: % Value 2019-2024
  • Table 24 Distribution of Home Care by Format and Category: % Value 2024
  • Table 25 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

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